Recorded Content - Helping B2B marketers use a podcast for content marketing

You wouldn’t expect a VP of Marketing to be proficient in Adobe Illustrator or Photoshop — spending time on graphic design isn’t the best use of their time.  It’s the same thing with audio and video editing. The tools can be super complicated and difficult to learn. But if you want to dig into the creative process, it can be tempting to get your hands dirty.   That’s where Descript comes in.  As a...

How do you create a B2B marketing podcast with a passionate fanbase? The kind of podcast where loyal listeners write detailed blog posts and offer feedback after listening to an episode.  B2B martech powerhouse Yaagneshwaran Ganesh (“Yaag”) has good insights on the topic — write-ups from listeners and regular audience feedback are some of the reactions he’s accustomed to as the host of ABM Convers...

SquadCast, the remote interview recording software used by podcasters in 130+ countries, added video recording capabilities to the platform in February 2021 — fulfilling a frequent customer request.  But it wasn’t until the SquadCast team fully understood how video recording could help podcasters that they decided to add it as a product feature, SquadCast Co-founder Zachariah Moreno explains on th...