Recorded Content - Helping B2B marketers use a podcast for content marketing

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work. Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares i...

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses. The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or...

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time.  CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the in...

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey. Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and ask...

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare. Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challe...

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes the importance of reaching audiences on their preferred platforms and creating a sense of anticipation for the content. Salib explains how AI can help cont...

In this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging content. Ruscher shares his experiences with different episode formats, including makeover episodes, interviews, and solo episodes. He discusses the importance of...

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of individual contributors on go-to-market teams. The unique dynamic of the show lies in its hosts, Corrina Owens and Taylor Young, who have worked together i...

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisition of another agency. The conversation revolves around the strategic use of podcasting as a marketing tool. They highlight the importance of balancing influe...

In this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods. The duo discusses the unique benefits of in-person recording. It offers a personal touch and fosters better engagement. They also touch on the importance of planning for both recording methods. T...

In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it’s a...

In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes on the importance of aligning a podcast's mission with its brand and creating content that isn't promotional but ed...

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer. But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast. In this episode of the Recorded Content podcast, Tristan Pelligrino talks about the ma...

Podcasts can fuel your company’s entire content strategy . And more and more B2B companies are using them to give their brands a voice to connect with their audiences. But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast , you have to be willing to put in the work. In...

In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, infor...

There are many ways to measure your podcast's ROI, and it mostly depends on your podcast goals, whether that is to increase brand awareness or connect with your audience. But the impact of your podcast goes beyond the traditional metrics. In this episode of the Recorded Content podcast, our host Justin Brown discusses different ways to measure your podcast's ROI. He shares the critical q...

While a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing the record button. In fact, you need to first develop a strategy if you want your show to last long, deliver value, and grow.  In this episode of Recorded Con...

Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.). But, a podcast is more than just an audio channel. It’s a powerful medium for tech co...

There's no such thing as one size fits all in content creation. But regardless of your chosen format, two questions must be answered: who you want to make it for and for what purpose. From there, you can start experimenting and playing with different styles, and after publishing a certain number of videos or blog posts, measure their performance to establish what works. In this episode of Rec...

Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners.  As the B2B tech company grows, a podcast can serve as a tool...

Thought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader? In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on t...

We start each episode of Recorded Content with, ''Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,'' and our goal is to help B2B tech companies get the most out of podcasting.  Podcasts have outgrown the audio-only format, and video has become an essential part. However, the majority of our customers use their h...

Starting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn't strive for perfection; instead, strive for progress and to create value for your audience. In this episode of the Recorded Content podcast, we're switching things up a bit to celebrate our 100th episode. Our host Justin Brown is interviewed by our guest Nea...

There’s a trend with B2B SaaS companies: the desire to become media companies.  Why is this a trend? And how can these companies actually operate as a media company?  In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved. Let's face it: advertising can be expensive, and not everyone has the funds to exper...

A lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience.  But, even if you know your format, you still need to decide what you will discuss in an episode.  In this episode of Recorded Content, our host Tristan Pelligrino shares where you can get inspiration an...