Recorded Content - Helping B2B marketers use a podcast for content marketing

In this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one.  Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it's unnecessary to start with a full-fledged podcast. Instead, a company can build a foundation of podcasting skills first. Trista...

If you’re a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera. But if you’re not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your aud...

There are more than 5 million podcasts right now, and with so many new shows coming out regularly, some of them are bound to “podfade.” But you can overcome podfading by being consistent.  In this episode of the Recorded Content podcast, our host Justin Brown welcomes Christina Brady, the SVP of Sales at Spekit. They talk about different ways to prevent podfading, the power of authenticity, and wh...

“Starting a podcast is no easy feat, and creating a great show is even tougher," says Justin Brown, Co-Founder of Motion and host of this episode of Recorded Content. He explains that the key to starting a successful podcast is having a plan in place for leadership.  But where do you even begin with planning a podcast? Format, host, topics, design, equipment, episode frequency, distribution,...

Recording the first episode of your podcast is exciting and can be a game-changer for you and your company. But many things, usually related to tech, can go wrong. In this episode of Recorded Content, our host Justin Brown shares ten steps for testing your remote podcast recording software and equipment.

As a podcaster, consistency is important. But marketers get confused about what consistency means. Consistency doesn’t mean each one of your podcast episodes has to be the same. You don’t always have to use the same format. You don’t always have to stick to the same structure. And, sometimes, you don’t even have to keep the same theme in place forever. In this episode, host Tristan Pelligrino welc...

In this episode of Recorded Content, Tristan Pelligrino, the Co-Founder of Motion and host of the show, shares three personal highlights from the past year.  The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found...

In this episode of Recorded Content, host Justin Brown takes a break from the normal interview-style format and provides an overview of what he learned from producing episodes in 2022.  Justin discusses the importance of learning from other successful podcasters and shares some thoughts on how you can stand out in the crowded world of podcasting.  He shares specific examples of podcasting strategi...

Sometimes, the best way to start your company’s podcast is by building some of the skills first. But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative? In this episode, Jessie Lizak, the CMO at BDEX, joins host Tristan Pelligrino. BDEX is a company that allows B2C companies to use data to reach th...

At Motion, we believe a podcast is more than an audio channel. When you create shows designed to help your customers, it can actually drive your company’s entire content marketing strategy. You create content through collaboration (industry experts, internal experts, partners, prospects, and customers). You create content that answers your customers’ biggest questions…not Google’s algorithm. You c...

Descript has been redesigned and upgraded with some pretty appealing features. However, while such a significant change is exciting, it raises questions and maybe even concerns among users. Therefore, we invited Harmony Jiroudek and Kevin O'Connell from Descript to join us on this episode of Recorded Content and give us more details. Harmony and Kevin share what made the team take such a big...

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will. In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of...

The podcasting space is constantly growing and changing. But if we were to discuss the winning formula for a successful podcast, one size doesn’t fit all. Still, a few steps have proven effective, irrespective of the type of podcast.  One is consistency, and another is providing a solution to your target audience's needs. Therefore, in this episode of Recorded Content, our host Justin Brown d...

When starting a podcast, the interview-based format is probably the most common. It provides a solid foundation for a company’s podcast because you get an opportunity to leverage your guests’ experiences.  But interview-based podcasts do present their own challenges. In some situations, it’s difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording sess...

The interview format is very popular with branded podcasts. These types of episodes usually revolve around guests' stories, deep industry knowledge and unique experiences. But if you want to keep your audience engaged, it’s risky if you rely upon the guest to “bring it” with every episode.  As a podcast host, it’s on you to keep the interview engaging. In this episode of Recorded Content, our...

Hosting a podcast is not as easy as it sounds, and it definitely takes a lot of preparation and skill to conduct a good podcast interview. But one of the most challenging parts of an interview is starting the conversation and building momentum right from the beginning.  In this episode of the Recorded Content podcast, our host Tristan Pelligrino talks about the importance of a podcast introduction...

If a mainstream star like Taylor Swift were about to release a podcast, she would probably have millions of listeners in less than a day. But, for companies (and their podcasts), attracting and growing an audience is challenging. Therefore, they use various techniques, including organic distribution and paid marketing campaigns, to spread the word about their show and the value it could bring to t...

Warren Berger, the author of A More Beautiful Question, states that kids ask an average of 40,000 questions between the ages of 2 and 5. And this natural curiosity sparks a lot of growth in an individual’s earlier years. But at some point in time, people grow out of their natural curiosity and focus more on answers. And this prevents further growth from happening.  In this episode, Tristan Pelligr...

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. So we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails.  Tune in to this episode of Recorded Content where Tristan (Motion's Co-founder) discusses three content/podcast distribution phases your team can use.

Many companies use interviews as a foundation for their podcasts. But not all interview-based shows are produced in the same way. Some require more research, a longer or shorter script, different post-production processes, and so on. Therefore, before starting a podcast, see how others approach the creative process, learn from them, and seek inspiration from their work. In this episode of Recorded...

When you set out to be a podcast host, you have a lot of responsibilities. You have to research, practice how to open a show, work on interviewing techniques, and a lot more. But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation?  In this episode of Recorded Content, our host Tristan Pelligrino welcomes Tricia...

Podcasts can fuel your company’s entire content strategy . And more and more B2B companies are using them to give their brands a voice to connect with their audiences. But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast , you have to be willing to put in the work. In...

Podcasts have become a major form of content marketing for tech brands in the past few years. And many companies use them to connect with their customers and build brand credibility.  But while they are great for external audiences, some organizations also use them for internal communications. In this episode of the Recorded Content podcast, our host Tristan Pelligrino summarizes the interview he...

Podcasts have become a key medium to engage audiences and build trust with your brand. And the best thing about them? They're convenient, and your audience can listen to them on the go. But podcasts are more than an audio medium; so, if you want to stand out, you have to make the most of your podcast show notes. In this episode of the Recorded Content podcast, our host Justin Brown talks abou...

The podcast industry is expected to be worth $4 billion by 2024, and whatever your interests may be, you are likely to find a show around them. However, not all shows receive the same attention or have the same audience base. In this episode, we asked Olivia Brown, the host of the Mountaintop History podcast, to join us on this episode of Recorded Content to discuss history podcasts.  Olivia and o...