Recorded Content - Helping B2B marketers use a podcast for content marketing

As a marketer at a new company, you want to present yourself in the best possible light. And there are a lot of ways to showcase your expertise and stand out in your new role. But one of the most beneficial ways to do it is to start your own podcast. In this episode of the Recorded Content podcast, our Co-founder and host Tristan Pelligrino covers eight benefits you get from podcasting when you’re...

We could say that podcasts are at the intersection of traditional and new media. Their purpose is to inform, socialize, and entertain, like TV or radio — but in the digital space. But podcasts bring an additional dimension, which is to educate. Therefore, aside from being fun, podcasts must provide value to attract and keep viewers/listeners. In this episode of Recorded Content, our host Justin Br...

Although there are a lot of different podcast formats , many podcasters start with an interview-style show. And it’s a good format for a company to use as their initial approach. But even though many podcasters start with interviews, this doesn’t mean the format is easy. It takes work to refine your interviewing skills. And it requires a lot of practice to make your podcast interviews feel more li...

Podcasting is hard. It's more than just sitting in front of the microphone and having a casual conversation with your guests. But if you have the right tools and put the right systems in place, podcasting can become much easier, and you’ll get better results.  In this episode of the Recorded Content podcast, our host Justin Brown welcomes Marisa Eikenberry, the web developer and podcast edito...

Your podcast can effectively drive your entire content marketing strategy. It helps build credibility and trust. And a podcast can attract new customers while retaining existing customers. But what if you don't have the people or the resources to start a podcast? One of the ways you can get started with podcasting is to consider the benefits of podcast guest appearances. When you get your com...

As the podcasting space has developed, shows have also evolved beyond audio. Today, a podcast comprises audio, video, and written content. But, as our host Tristan Pelligrino explains, "the traditional audio editing workflow is completely broken. At least it was until Descript came along. " Descript is at the center of the creative process at Motion . Given the importance of Descript to...

The fear of self-promotion is a big hurdle for many marketers today. And one of the biggest reasons they're afraid to promote their content too much is that they're afraid of boring, annoying, or losing their followers. But as long as you create valuable content, your options for repurposing are endless, and your audience won't be able to get enough of you. In this episode of the Re...

Podcasting is an ideal way to connect with your customers. Many companies now incorporate podcasting into their marketing strategy to create additional value for their audience. But not all companies are able to produce a podcast consistently, so they experience podfade. Podfade is when you suddenly stop publishing new episodes without giving prior notice to the audience. In this episode of the Re...

Podcasting has been around for about 18 years. But the podcast industry as we know it today was shaped in the past two years as we were all 'forced' to move social interactions online due to the pandemic. Consequently, companies focused on the digital space made podcasts an integral element of their content marketing strategy, just like our guest's former employer CRMNEXT did. In th...

Employee advocacy is a more recent marketing trend, but it's here to stay. Increasingly, companies are relying on employee advocacy to improve their brand awareness, position their employees as industry experts, and humanize their brand. But you can't have employee advocacy without internal marketing. In this episode of the Recorded Content podcast, host Tristan Pelligrino welcomes Kerry...

Every podcast creator wants to deliver something unique and unheard of to their audience. But that’s easier said than done since every industry already has its podcast stars — subject-matter experts who are on every podcast host’s guest list.  So, how can you bring a familiar face and voice onto your podcast without ”forcing” them to repeat the answers they already shared in previous podcasts? In...

A blog or a podcast? That is the question. But why do you need to choose? Both formats have unique advantages, and it's up to the creators to make the most out of them. Therefore, it's not an either-or situation for blogs and podcasts; it's how you can make them work together and drive business growth. In this episode of Recorded Content, our host Justin Brown discusses the differen...

Marketers across various industries have started to see the value of a well-rounded content strategy and podcasts.  But many hosts look at creating and hosting a podcast as a transaction. Podcasts are way more than Q&A sessions; they are powerful tools for building relationships with guests and audiences. They are also a valuable source for various content pieces you can later distribute to di...

Podcasts have become incredibly popular in the past few years. And they are a fantastic medium to connect with your audience, strengthen your brand, and be your true authentic self. But simply putting your podcast out there can only get you so far. If you want to take your podcast to another level, you need to take extra steps to find your target audience. In this episode of the Recorded Content,...

You can't improve what you don't measure. And the same goes for podcasting. If you never take the time to evaluate your show, you’ll miss out on opportunities to improve your podcast. But how exactly do you evaluate your own podcast? How do you measure what’s working and what isn’t? In this episode of the Recorded Content podcast, our host Justin Brown takes a deep dive into the main poi...

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer. But some podcast creators and marketers tend to get stuck in a rut with their company’s show. One way to get out of it is to change the format of your podcast. In this episode of the Recorded Content podcast, our co-founder...

Content creation is an important brand strategy, and a critical ingredient for building a strong and reputable brand.  But all your content needs to be well-coordinated; you have to create a unified brand voice and a unified experience for your audience. In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Jeff Coyle, the Co-Founder and Chief Strategy Officer of Ma...

The advances in technology, the internet, and the growth and popularity of social media have caused companies to consider becoming media companies, regardless of their industry. Further, the digital space offers convenience to businesses by allowing them to use different channels to bring their offering closer to a target audience. A podcast is one of those channels.  However, running a podcast co...

Many businesses aim to operate as media companies and focus on creating a variety of content, including podcasts. But producing a podcast is more than pressing the record button and talking to a guest. Therefore, it is critical for every company looking to create a sustainable and results-oriented content strategy to partner with professionals. However, sometimes, finding quality requires diving i...

Companies often use different channels to promote their podcasts. But have you seen a company take a successful approach with YouTube?  In the newest episode of Recorded Content, Justin Brown connects with Matteo Duò, the Head of Content at Kinsta . Matteo leads us through his YouTube journey, all the challenges around podcasting on YouTube channels, and how consistency helped him and his content...

B2B has "earned" the reputation of being a dull space, and marketers struggle to put a lot of effort into crafting creative marketing campaigns. But the trends have changed, and businesses today acknowledge the power of creativity in attracting and keeping customers. Therefore, as our guest says, B2B companies differ little from B2C companies. In both spaces, it’s about the people and en...

Podcasting allows you to share your areas of expertise with the world in an intimate and genuine way. And it's certainly one of the best mediums for creating ongoing relationships with your audiences. But one of the most incredible benefits of using podcasts for your business is that it helps you establish your company’s brand. In this episode of the Recorded Content podcast, our host Justin...

Creating a podcast episode involves more than just pressing the record button. You need to also prepare properly and make sure you have everything under control. But, preparing for a podcast isn’t just beneficial for the host. It’s also important to prep your guest. However, not every guest will want to participate in a pre-interview. In those cases, it's all up to you. In this episode of Rec...

The podcast space relies heavily on technology and, every day, we hear of a new innovation that aims to make podcasting easier and faster. However, there is one thing technology cannot do — it cannot improve your conversational skills. That’s up to you.  Make the most of available tools and invest in them, but don't obsess too much about audio quality. Instead, focus on bringing value to your...

Without a doubt, podcasts can help your technology company create an entire marketing flywheel . Companies use their shows to explore industry trends, build trust with their audience, and connect their product to customers.  But the real power of podcasting lies in the fact that it allows hosts to develop a strong personal brand, irrespective of your podcast’s topic or industry.  In this episode o...