Recorded Content - Helping B2B marketers use a podcast for content marketing

Many podcast hosts are content creators and marketers, which is good because they have experience with creating and distributing a message. But many of them may not have in-depth knowledge about the product they sell or the industry they operate in, especially in the B2B space.  For marketers who aren’t experts in the technology their company sells, it’s important for them to include a subject-mat...

Descript is a very unique platform that allows you to record, transcribe, edit, and mix your audio and video files. On top of that, it has everything you need to create a podcast from scratch.  But innovation never stops at Descript. Their latest update or Season 2 (as they refer to it) comes with a lot of exciting features and more possibilities for customization. In this episode of Recorded Cont...

Successful leaders know that the key to long-term business growth lies in delegating tasks. But, many owners think they need to be involved in every segment of their business. This is particularly true when a company launches a podcast. Having a CEO and/or founder involved in this process makes a significant difference from the start. Guests will come to your show because they know they will talk...

Being a guest on a podcast is an ideal opportunity to present yourself to a new audience. And if you are working on building your personal brand, organizing a guest appearance can help you a lot.  However, scheduling an interview is the easiest part. Most guests, unfortunately, struggle with standing out and fail to provide a memorable experience to listeners.  In this episode of Recorded Content,...

Podcasts have become a valuable marketing tool for many companies, especially after the pandemic hit. But, few organizations were aware of the complexity involved in producing such content and the devotion that podcasting requires. In addition, most of them struggled with consistency. That's why a well-thought-out plan is what makes a podcast survive. Although many believe that you need a hig...

A podcast is a great way to build relationships. You get a chance to have conversations with leaders in your industry. And with customers. You work with other people in your company to put it all together. It’s a very unique and collaborative process. But this is difficult to understand if you haven’t launched and built a podcast before. It’s hard to see the benefits of the process if you haven’t...

Regardless of which industry we are operating in, we measure success to determine whether our efforts are paying off. But, when it comes to podcasting, hosts often track KPIs, like downloads, which do not always indicate the success of your company’s show.  So, instead of focusing on downloads, take a comprehensive look at how your content is performing across various platforms.  In this episode o...

When you hear the word ‘podcast’, what do you think of? Most of us imagine a host and a guest discussing a particular topic. But what about podcasts that don’t follow that standard pattern? Would you be interested in listening to them? If your answer is “yes”, you've come to the right place because our guest is Marc Thomas of Powered By Research . Marc hosts SaaS Marketing Bites, a podcast de...

Podcasts have become a key part of marketing strategies and are a proven way to connect with a specific target audience. But, a podcast is more than just an item on your content checklist. It’s also a valuable learning resource both podcast hosts and their listeners can benefit from. Therefore, if you are thinking about entering the exciting podcast space, don't hesitate to invite people that...

2021 may be remembered as the golden year of podcasting as more businesses decided to start podcasts to engage with their audience.  But, many companies still struggle with creating high-quality podcasts that help them attract new customers. And that's the whole reason we launched Recorded Content in March of 2021. In this episode, our host Tristan Pelligrino revisits his favorite quotes from...

You’ll find a lot of companies advocating for gender equality and stressing the importance of having women within executive roles. But the reality is a bit different. Although women are present in the C-suite, tech is still a male-dominated industry. It is time for us to go beyond talking about equality in the tech space and take concrete action towards achieving it. As our guest says, “...promoti...

A podcast is more than an audio channel. And a branded podcast can unlock a ton of opportunities for your company. But, it’s not just about the different content formats you can create. Yes, it’s great to get to record a video podcast and then build out video, audio, and written content. However, when you think about your podcast as a “show”... you start to move away from the mindset that a podcas...

Rebranding your podcast is often needed so you can accomplish your goals. For some, the key to rebranding a podcast means changing the show's concept and focusing on stories that go beyond the standard business-related topics. However, rebranding may also include some major changes in terms of the episode structure, the questions asked, and the desired guests. In this episode of Recorded Cont...

Podcasts have drawn the attention of both older generations (because of their similarity to the radio) and younger folks who are into just about everything that can be consumed digitally. In addition, podcasts have become a powerful tool companies can use as part of their content strategy. But, it has become clear that running a podcast is more than just owning a mic and pressing the record button...

When you are considering a podcast as part of your marketing strategy, choosing a niche and determining your target audience are just the beginning of the process. A podcast is also much more than just chatting with your guests each and every week. In fact, our host Justin Brown said, ''It takes a village to put these things together.'' But how do you measure the success of you...

Launching a one-woman show already sounds challenging. Aside from finding guests and searching for the right questions, a solo podcaster has to think about the production, the recording tools, and the best ways to keep the audience interested in the podcast episode. In this episode of Recorded Content , our host Justin Brown welcomes Meredith Metsker, the Content Marketing Manager at Stonly and th...

Today, practically everyone has at least one social media account, if not several. We share every detail of our lives, both personal and professional, on social media. Employees share information like company milestones, details of what they are working on, and other forms of company information. According to Statista, 91.9% of marketers in major companies are expected to use social media as part...

Over the last couple of years, podcasts have become an indispensable marketing tool. They are practically a gold mine of content that allows you to reach new audiences, drive engagement to your website and provide a ton of value. But podcasting requires a bit more involvement than just speaking into the microphone. It takes research, strategic effort, and some technical expertise to get your podca...

 When you record a podcast, it’s always good to be prepared, especially when your guest is an influencer in your industry. Since your podcast is an extension of you and your company, you want the guest to have a great experience. And most importantly, you want the episode to be relevant to your audience.  But many podcast hosts, especially newer ones, don’t prepare as much as they should. They end...

Many B2B marketers realize the benefits of a podcast. Your company gets a chance to hear from customers, connect with experts and influencers, and share perspectives on industry trends. But even when marketers know they need a podcast, most B2B marketers don’t know when to start. Is it better to get the company up and running first? Should you wait for product/market fit? Should a podcast be part...

Launching a podcast sounds like a lot of fun, but most companies don’t do it because it also looks like a ton of work. Or, there’s pressure to justify a short-term ROI in terms of sales or immediate opportunities.  Podcasting, however, has plenty of advantages when you think about it from a broader perspective. In the latest episode of Recorded Content, Tyfone’s Josh DeTar talks about what it was...

There are over 48 million published podcast episodes today and it’s more than any one person could possibly consume. And yet, people are still hungry for specific and timely content shared through the podcast format.  Every company in B2B benefits from running a podcast. It helps the company learn from customers, connect with influencers and provide a perspective on what’s happening in the industr...

Is the phrase “build it and they will come” the primary strategy behind your podcast distribution plan? If it is, then that’s a problem. And it’s one experienced by too many podcasters. In the latest episode of Recorded Content, the co-founders of Motion and hosts of Recorded Content explain why a podcast is much more than an audio file that gets distributed through platforms like iTunes. During t...

Unless it’s your primary focus, content creation often gets pushed to the bottom of the to-do list. It takes time and commitment. But in order to get content working for you, it requires consistency. So how do you get more consistent as a marketing team? In this episode of Recorded Content, Justin Brown talks with artist Blake Jamieson , who, for several months of 2020, lived and breathed consiste...

There are over 2 million podcasts out there. And for those who do listen to podcasts, they average over 6 hours of listening each week . This presents a big opportunity for brands to advertise their products. But most small, scrappy marketing teams at technology companies don’t know how to get results from a podcast advertising campaign. So that’s why Heather Osgood joined host Tristan Pelligrino...