Ready, Set, Launch Podcast

Today on the Ready, Set, Launch podcast we're joined by Anita Dykstra, a full-time travel blogger who has grown her blogs to 90k page views per month using SEO & Pinterest. Anita successfully runs 2 travel blogs which has allowed her to travel to 50+ countries while getting paid for it. Now she helps bloggers and online business owners create and grow blogs that lead to more income, impact and fre...

Today on the Ready, Set, Launch podcast we are joined by the one and only Carmen Braidwood! Carmen is a radio and tv presenter, media trainer and confidence on camera coach. In this episode, we're going to be chatting all about video content and how you can confidently start showing up online and sharing your expertise so that you can attract dream leads and grow your brand. Here's what you'll lea...

Today on the Ready, Set, Launch podcast we are chatting to Jess Beard, Archetypal Empowerment Coach, Healer & Wealth Strategist. In this episode, Jess is going to share with us the power of understanding your Archetypes - and how this will lead to absolute freedom when it comes to marketing your business online (especially during a launch). In this episode we're going to be exploring: What Archety...

Today I'm pulling back the curtains and sharing with you exactly how I'll be using FB Ads to scale my courses & membership this year. When it comes to deciding how I'm going to spend my budget on Ads, and how I'm going to scale - I always refer back to my annual and quarterly goals. One of my big goals this year is to create more passive income. To scale my income & impact, without working more ho...

Hey Guys! Welcome to this episode of Ready, Set Launch! Today I'm actually sharing with you one of my coaches, the amazing Laetitia Andrac from The Essential Shift.  Laetitia is a holistic business coach and a 'soul+biz doula'. She helps womxn leaders and entrepreneurs in creating a soul aligned business, career and life. Laetitia has a solid grounding in mindfulness (started meditation at 5-year-...

Newsflash: You don't need a big "Live Launch" to sell every offer in your online business. ... Some of your offers can sell an autopilot with Facebook Ads. ... Some can sell out with just a few emails. ... Others might only be available as an upsell or downsell to existing customers. What *is* important is that you have a clear sales strategy for each offer in your business. ❌ And having your onl...

In today's episode, I'm going to share with you my process for planning a year. From how much revenue you want to generate, right through to what your focus needs to be every month, in order for you to hit your income goals. While I'm not a fan of planning everything in details (I'm more "go with the flow"), I've learnt (the hard way) that you NEED to have loose plans when you're running a busines...

Happy New Year! For the first episode of 2022, I want to share with you our little annual tradition, it's our process of reflecting, planning and setting goals for the new year. The biggest difference between goal setting for your business, and this, is that this is a process that Jovon (my husband) and I do TOGETHER each year. We've done this together for years, even when Jovon worked corporate a...

Open Cart Ads are some of my favourite to run. Here's why. If you're embracing the Live Launch marketing model for your online course or membership, you only have a short window to hit your sales target - the 'open cart' phase. Running Facebook and Instagram Ads during your open cart will guarantee that your audience will see your content. With email open rates sitting at 20-30% and organic reach...

Chances are you've spent a ton of time researching, comparing and deciding on which platform you should use to host your online course &/or create your funnels. 💭 Should I invest in ClickFunnels? Kartra? Kajabi? They seem expensive... maybe I'm not ready for that? 💭 Maybe I could DIY my course using my Wordpress or Squarespace Website and save a few $$? 💭 Or perhaps a cheaper course hosting pla...

Today on the podcast, we're talking to the amazing Gemma Benad all about adopting a success mindset, especially during a launch (when you often feel so exposed, vulnerable & afraid). Shifting your mindset and energy during a launch from being full of fear to one of abundance & success will have an incredible impact on who you attract to your course. People aren't buying what you teach > they're bu...

Today we're going to talk about your PRE LAUNCH! Your pre-launch is the months leading up to you selling your online course. Quite often when we hear about course launching - we hear about Webinars, Free Challenges, Video Series and all that exciting stuff - which is amazing… but what we don't hear or see is what happens before all that exciting stuff. Imagine your next launch, your webinar or you...

Today on the podcast we are speaking to the beautiful Annie Gichuru about representation in business and how to become a genuine ally and advocate for people of colour. In this episode, Annie & I chat about: - What it means to be a GENUINE Ally & Advocate for people of colour both in business and at home. - Where to start when it comes to 'doing the work' and building an inclusive business. - How...

Today on the podcast we have the lovely Samar joining us to share her experience with pivoting from 1:1 services to group programs and how she uses Facebook Ads to grow her list, build her Facebook Group and fill her webinars.

If you're an online business owner and you're ready to scale your online course, you're going to need to generate leads and grow your email list using Facebook Ads. You can do this during your pre-launch by promoting your lead magnet or during your launch by promoting your launch event, be it a webinar or a challenge.   Your cost per lead (how much it costs you to get one person on your email list...

Chances are you created a course because you attached yourself to the dream and desire to create passive income... and along the way you quickly realised that your course is only as good as the funnel that goes with it. Without a high converting funnel, it's hard to sell courses. Every course creator needs a funnel that attracts and converts dream leads. That's why I wanted to bring Kate McKibbin...

What do you do after a launch? No matter the outcome of the launch, good, bad or indifferent, you should always reflect on what worked and what didn't. Your results, and all your magical data, will give you the answers to the question "What should I do next..." In this episode of Ready, Set, Launch, I want to share with you my process for reflecting on a launch - including: How I like to recover m...

If you're not using Facebook Ads during your course launches, you're leaving money on the table! Mastering Facebook Ads for any launch requires strategy and planning in order to be profitable. In this episode, I'm sharing with you 3 ways to use Facebook Ads during a launch to find new dream leads, get more people to you launch events and increase your conversion rates.

In this episode of Ready, Set, Launch we're talking all about Tiny Offers. From what they are, right through to where they fit in your business, you'll walk away with strategic ways to start monetising your email list. In this episode you'll learn: Why you should consider creating a tiny offer and what your tiny offer could be. Where tiny offers fit in your overall funnel, and why you shouldn't se...

Wondering how on earth anyone has a 5 or 6 or 7 figure launch these days? It comes down to knowing your numbers, doing more of what works and tweaking what doesn't. Sounds simple, I know. Let's talk about it in more detail in today's episode of Ready, Set, Launch. In this episode, I share... The numbers you need to track in each launch so you know exactly what you need to tweak in order to scale....

In this episode I want to walk you through the #1 funnel every course creators needs to scale their income & impact! It's the funnel that will help you attract dream leads to your email list & turn them from strangers to obsessed buyers. 

Your fear of wasting money on Facebook Ads might be holding you back from growing your business. Let's talk about that! In this episode, I'll share: - Why I've always spent money on Ads, even when my business expenses were coming out of the family budget (and we were on a TIGHT budget) - How to be strategic & smart with your budget so you're not just pouring your money down the drain. - All the am...

In this episode I'm going to give you an overview of Apples new privacy moves and how that's going to impact your Facebook Ads. I promise not to geek out on you! I'll just deliver what I think you need to know if you're currently running Ads on Facebook. Here's what we'll cover: What the new Apple iOS14 update is (and why everyone's freaking out about it) How it will impact your Facebook Ads What...

Woohoo! Welcome to the very first episode of the Ready, Set, Launch Podcast in 2021. In today's episode I'm giving you a personal update on what's been happening in my world over the past few months, as well as looking forward at the plans we have for 2021. With 2021 in mind, I'm also sharing with you my top predictions and trends for course launching this year.

When it comes to launching courses, it's really important your messaging is aligned throughout your entire funnel. From your pre-launch content, through to your webinar and your sales page. This is something I don't think people speak enough about - which seems crazy - because mastering your message is the key to being able to scale your launches. Today I'm bringing Lisa Kniebe on the show to shar...