Ready, Set, Launch Podcast

Do you ever feel like everyone is watching, analysing, and judging everything you post, every email you send, and every offer you promote? Yeah. They're not. In this episode I'm sharing the one mindset reframe that has made marketing feel so much easier for me over the years, especially during launches when the temptation to pull back, go quiet, or dilute your message is at its strongest. Because...

If you've ever wondered whether your ads are actually working (or why they're not) this episode is for you. Because most people start running ads without knowing what "working" even looks like. They watch the views, the clicks, the reach... and completely miss the numbers that actually matter. In this episode I'm walking you through the three specific numbers that will determine whether your ads a...

One of the most common questions I get is: what's easier to sell with Ads - a high-ticket program or a low-ticket offer? And my answer might not be what you're expecting. In this episode I'm breaking down why this question is actually a trap, what's really going on behind the scenes of both business models, and the question you should actually be asking before you decide what to run Ads to. If you...

Live launching isn't just about making sales. In fact… that's not even the most valuable part. In this episode, I'm breaking down my most recent launch (an $80K month from a 3-day challenge) and more importantly, what it reminded me about launching in 2026. Because here's what I'm seeing right now: So many course creators want to skip live launching altogether. They want evergreen. Automated. Set-...

Creating a course isn't just about packaging up what you know. If you want a course that sells consistently and actually gets results for students, there are a few key things you need to get right. In this episode, I'm breaking down the five things every successful course has in common, from defining the transformation to making sure students experience progress quickly. Inside this episode we cov...

I've helped hundreds of course creators fix their funnels. And most people have one of two problems. Either… They don't have enough people seeing their course. Or… People are seeing it, but they're not buying. In today's podcast episode, I walk you through how to figure out which one you have (and what to do about it).  

For years, I built my business around one thing: launching. And while it worked… it also created pressure and instability.  In this episode, I'm breaking down the difference between building a funnel and building a sales ecosystem , and why this shift completely changed how I design revenue in my business. You'll learn: Why relying on one funnel or one launch creates unnecessary stress The 4 core...

If your ads are profitable… this is your sign to stop tweaking and start scaling. In today's episode, I'm unpacking a real client example where her evergreen funnel was generating a 5x return on ad spend. And yet… she thought it wasn't working. Sound familiar? We talk about: Why profitable funnels often feel slow The mistake of tweaking something that's already working How to think about scaling y...

Making sales but not actually making money? Turning Ads on and off because you're unsure if it's "working"? In this episode, I'm breaking down the three metrics that actually determine whether your low-ticket funnel is scalable and why most people are looking at the wrong data. If you want to stop guessing, start optimising, and build something that funds your Ads instead of draining them… this on...

Over the past 3 months, I made one change to my Ad strategy that has improved my ROAS significantly. It's something I've tried to AVOID doing for a long time... But with the way things are heading in 2026, I knew it it needed to be done. In this episode, I'm breaking down: Why this tweak is increasing engagement and conversions What's changed in buyer behaviour (and why your Ads need to adapt) How...

In this episode, I'm unpacking one of the biggest challenges I'm seeing across client launches right now... and it's probably not what you think. It's not the offer, the price of the program, the cost of Ads or the conversion rates. It's the  show up rate . Inside, I share: – Why show up rates for live webinars are sitting around 10–15% (and why that's not a red flag) – How buyer behaviour has cha...

In this episode, I'm sharing why I decided to step away from Instagram in 2025, and how that decision  didn't hurt my business at all. I talk about: - Why Instagram was never my main growth strategy - The pressure to "show up" daily (even when it doesn't feel good) - How I doubled down on what already works: Ads + funnels - And what happened when I stopped trying to post consistently If you've eve...

Ever wondered how a low-ticket Profit-First Funnel really works in different types of businesses? In this episode, I'm taking you behind the scenes of 3 brand new client funnels, each designed to sell daily, attract dream clients, and feed into bigger business goals. You'll learn: ✅ How a coach uses a $24 funnel to fill her mastermind ✅ How a course creator swapped her freebie for a low-ticket o...

The Truth About Low-Ticket Funnels: Do They Actually Work? There's a lot of noise in the online space right now about $27 offers, tiny product funnels, and the promise of passive income on autopilot... But is a low-ticket funnel really the golden ticket to scaling your business? Or is it just another shiny object that leaves you stuck, spinning your wheels, and not making the income you want? In t...

Today, I'm taking your BTS of how I launched my first online course, and how that course evolved over the years to become a stable, multiple six-figure source of income in my business every single year. Here's what you'll learn: 👉 Why it took me 12 months to create my first online course. 👉 The moment I made my first $4,000 in a week—and how it validated my course based business model. 👉 How ni...

If you're planning to launch a course soon—or even within the next year—building your email list needs to be a top priority. In this episode of Ready, Set, Launch! , we're talking all things FUNNELS, focusing on the 5 essential elements that turn an everyday list-building funnel into a lead-converting powerhouse. Here's what you'll learn: The secret to creating a lead magnet that perfectly aligns...

2025 is a year of innovation for course creators. There's no doubt about that. Today we're diving into 2025 Predictions for Course Creators. If you're looking to stay ahead of the curve, create transformational courses that sell with more ease, and grow your business this year, you're in the right place. Today, we'll be talking about: Why quality is more important than quantity when it comes to th...

In this week's episode of Ready, Set, Launch, I'm taking you behind the scenes of exactly how I'd build a successful online course business, if I was starting from scratch in 2025!  Starting an online course based business from ground 0 can feel overwhelming and daunting, especially when you see others who already have an established audience and brand. But trust me—there's always room for more cr...

In order to make more sales in a live launch or in an evergreen funnel you either need: More leads coming into your funnel OR You need to increase the conversion rates in your funnel. It's as simple as that.  Today I'm going to share with you the 3 ways you can reduce your cost per lead from your FB & IG Ads, so that you can get more leads coming through your funnel, without having to increase you...

You guys know I love Facebook Ads and Funnels. But having Ads running doesn't mean you don't need to do any other marketing in your business. Facebook Ads need to form part of your overall marketing strategy, they're not a standalone thing. This is particularly important if you're using Facebook Ads for Evergreen Funnels. When you're selling your courses evergreen style, there are less live touch...

When I talk to course creators who want to run Ads, usually there's a bit of hesitation and fear around spending money to make money and there's often a debate around organic v paid marketing. The way I see it is when you pay to run Ads, you're choosing to be seen. You're paying for the guarantee of your content reaching the right people every single day. But here's the thing; Paid advertising onl...

Whether you're wanting to sell your course on autopilot or generate high quality leads for your 1:1 services, your business can benefit from having an evergreen webinar funnel.  It's an upgrade from the traditional lead magnet PDF that you can use to grow our list, and the reason why it's an upgrade is because it includes video content. Video is the easiest and fastest way to build up the know, li...

I've noticed something lately... Everyone's talking about evergreen. Everyone wants an evergreen funnel. This is great, and I'm here for it. Being able to generate sales every day is an important part of having a profitable online business. But here's the truth; creating a high converting evergreen funnel is just as hard as pulling off a high converting live launch. So over the next few week's I'm...

"Jess, why aren't my Ads working??" is the #1 question I get on the daily. The good news is; you can find the answer by looking at your data. 🥸 So stop making assumptions about why your cost per lead is high or your sales are low - and instead, learn how to make data based decisions to improve your launch results.  Because if you really want to build a profitable online course based business; you...

Meet Susie Prout - Lactation Consultant, breastfeeding & bottle refusal expert. In this week's episode, Susie is sharing with us how she replaced selling on Instagram with Facebook Ads. Here's what you'll learn: A BTS look at how Susie launches her online Breastfeeding Membership. Why Susie wanted to move away from selling on Instagram. How Susie had her best ever launch without showing up on Inst...