Ready, Set, Launch Podcast

Do you know why your launches feel insanely stressful even if you're one of those organised people who have every single email scheduled? Do you know why that "do or die" energy has you questioning your entire business model every day of the launch even though you know your course is highly valuable?  Do you know why so many course creators want to turn their back on launch even though you see the...

In this episode, I want to share with you what I would do if I wanted to make 100k from an online course over a 12 month period. The secret to building momentum with your course launches How to create cash-generating launch events A simple way to plan your next 12 months How to learn the launch maths When you start to shift your expectations from launching as a once-off event and start looking at...

In this episode, I'm sharing with you the story of how one successful launch helped my client have her biggest financial year to date. We all know that launching can be quite a lot of work, especially when you're just starting out. But the long term benefits of launching, far outweigh the short term pain of organising your launch event. In this episode, I'm sharing: How my client changed her Ads s...

Summary In this episode, Jessica Tutton shares her decision-making process in shutting down her membership, the Launch Club. She emphasizes the importance of having an offer stack and strategically planning an offer suite to guide customers through a journey. Jessica discusses the assessment and evaluation of offers to determine their profitability, scalability, and alignment with personal values....

In this episode, Jessica Tutton reflects on the year 2023 and shares insights into her personal and business journey. She discusses the transition back to home life after a year of traveling, the importance of new hobbies and personal growth, and highlights from her business in 2023. Jessica also talks about making tough business decisions, navigating market conditions, and the controversial shift...

In this week's episode of the Ready, Set, Launch podcast, we interview Dr Ange Rogers from Numeracy Teachers Academy. In this episode, you'll learn: Why Ange decided to create an online conference and how it's helped her to grow her membership. What you should consider if you've ever thinking of creating any sort of online conference or summit. The importance of leading with value and impact when...

In this week's epidode of the Ready, Set, Launch podcast, we interview Sharon Chelman from Little River Kitchen. Sharon share with us; Why Sharon almost gave up on her membership and how she bounced back to grow it by 400% within 12 months How Sharon uses Facebook ads to sell courses and grow her membership The tripwire Sharon used to help pay for a quarter of her ad spend during her recent launch

This week on the podcast we have a special guest, Sophia Pallas, joining us to discuss how you can use Astrology to make more aligned decisions when it comes to building and scaling your online business.   In this episode you'll learn: How paying attention to the cycles of the moon can give you a superpower in terms of how you take action in your business. Where to start when it comes to learning...

Get the low-down on how Facebook Ads work, because knowledge = power. In this training, you'll learn: Boosting Posts V Creating Campaigns Making sense of the dashboard and the structure of campaigns How Ads work Overcoming the fear of wasting money when you're just getting started Register for bootcamp here: https://www.jessicatutton.com.au/skyrocket-your-next-launch

The #1 funnel every course creator should have to grow the audience BEFORE they launch. In this training, you'll learn:  The one funnel your need to master so that you can scale 4 steps to create your dream lead funnel How to nurture your audience to increase the know, like & trust factor A simple way increase conversions and overall ROI from your Ads Register for bootcamp here: https://www.jessic...

Welcome to the very first edition of LAUNCH STORIES! This is where I interview other course creators to hear all about their launches. The good, the bad & the ugly.   In this launch story, you'll hear from Kirstin Barchia. Kirstin is a clinical psychologist working with teenagers and their families . Kirstin has developed an online course to help parents create a calm connection with their teens....

Let's talk about Facebook Ads and what's working right now when it comes to using Facebook Ads to scale your online courses. In this episode, you'll learn: The launch & funnel strategies that are converting high in 2023 An easy way to get started with Facebook Ads, even if you're not ready to launch The content (videos and images) that you should be creating and using in campaigns to get the best...

The mid-cart mindset wobbles. It happens to the most seasoned course-based business owner. Some time in between early bird closing and cart closing is the ghost town known as the mid-cart.  Where tumbleweeds and crickets drift by boarded-up shops. Not a single customer in sight. And this is where the mid-cart mindset wobbles come up. But they don't have to derail your business. In this episode, yo...

If you create a business model where you have one signature course, and you launch it a few times each year, how are you going to make money outside of those launches? It's something I don't think many people talk about, and something I don't think I've spoken much about. But it's really bloody important, because hello, CASH FLOW. In an ideal world, launches should provide EXCESS cash to your mont...

Meet my copywriter. In today's episode we're talking all about launching, writing copy, sales pages and more. Here's what you'll learn: Finding the sales style and marketing platforms that work for you, and what it means to "choose your hard" when it comes to growing your business. Where to start when it comes to writing your launch copy. The "magic pill" method and how it will help you transform...

Come behind the scenes with me as I share with you my process for planning a profitable launch. I'll share with you my 6 step planning process, and insights into how you can maximise your profit and simplify your strategy. Here's what you'll learn: What you need to consider when planning a launch; from dates to prices, bonuses and more. The little things you can do in the lead up to your launch to...

Today on the Ready, Set, Launch podcast we're joined by 'healthy business' psychologist and founder of The Resilient Entrepreneur Academy, Natalie Kladnitski. Natalie shares powerful self-care strategies that will help you execute your launches with more ease, confidence, and flow, and less pressure, self-doubt, and overwhelm.   Here's what you'll learn Why not all stress is bad Keeping an eye on...

Kelly Brown is an internationally qualified dog trainer with extensive experience working with dogs of all breeds, ages, sizes and temperaments alongside their owners across the USA, New Zealand and Australia. When COVID-19 hit, Kelly's in person classes and consultations took a hit and she turned to the online world. Kelly was able to boost her sales for puppy classes and online training through...

Are you holding yourself back from launch success? In this episode I'll share examples of self sabotage that I've experienced that may be holding you back.   Here's what you'll learn Planning is everything Don't overthink it Look at your numbers  Tips for overcoming mindset hurdles    Connect with Jessica on Instagram @jessica_tutton Jessica's Website: https://jessicatutton.com.au/  

Today on the Ready, Set, Launch podcast we're joined by Soulcial Success Coach for mom entrepreneurs and online business owners, Masha Goins. She teaches you how to grow your brand on Instagram soulfully, with joy and ease. We're talking about how to show up on socials for your business and how to build a business that doesn't consume your life.   Here's what you'll learn Masha's journey on social...

It's really easy in the online world to get excited and distracted in creating a new offer in your business. The truth is, there's no right or wrong when it comes to creating a course or a membership. In this episode, I'll help you with making the decision for the next step in your business.   Here's what I share Pros and Cons of Online Courses Pros and Cons of Memberships Figuring out what your a...

Today on the Ready, Set, Launch podcast we're joined by Business and Marketing Coach, Yvette Mayer. We chat about designing your business through your vision and values and challenges we've faced in growing our businesses.   Here's what you'll learn Mindset work is an ongoing process Being clear on your vision and values Keeping pace with other businesses  Personal and business values   Connect wi...

It's officially our first episode on the road, and we're two weeks into the trip. In this episode, I'm diving into 3 strategies you can use for whatever stage of course creation you're currently in. These are all strategies that I have tested and I'm sharing how you can do it too.   Here's what I share How to validate pain points of your dream client Getting clear on the messaging for your course...

Today on the Ready, Set, Launch podcast we're joined by voice and public speaking coach, Sally Prosser. Sally works with top journalists and broadcasters, as well as executives and business owners, to help them produce a confident, clear speaking voice and get their message heard. In this episode, we're chatting about overcoming barriers to showing up online, tips for getting confident on video an...

If you've been following me on socials or this podcast this year, you'll know that we are packing up our home and traveling for a year with our 3 boys - homeschooling and running the business on the road. In this week's episode, I'll share answers to questions I've received from clients, my team, family and friends and how I'm preparing my business for full time travel.    Answering questions I've...