Ready, Set, Launch Podcast

Welcome to this episode of Ready, Set, Launch! Today we're going to talk about WEBINARS! Webinars are quickly becoming my favourite way to launch a course. They're fun. They're engaging. And they convert really really well. My last 2 webinars have had a 20% conversion rate from the people who attended. Which means 20% of people who have shown up live, have purchased my course. And this isn't becau...

Last month I launched Facebook Ad Launch Formula. This is my signature program to help course creators launch & scale their digital products using Facebook Ads. During the launch I generated 36K in sales from the course, and in today's episode, I want to openly share 30 of my biggest lessons from this launch. From what worked really well, to what I know I need to change for my next launch; I'm pul...

Are you constantly umm'ing and ahh'ing over what to charge for your course, membership or 1:1 services? You are not alone! I think every entrepreneur has had a moment where they sit and look at their sales page or services page - thinking - "Will people pay this?" "Is this too expensive?" or perhaps even thinking "I know I need to increase my prices… but HOWWWW???" Pricing your business to generat...

A question I get a lot from people is "How can I get started with Facebook Ads with just a small budget." The good news is that you can actually do A LOT with a small budget. In fact, a small budget can generate amazing results quickly, which can lead to you increasing your budget and scaling your business. If you're working with a $5 Facebook Ad Budget, and you're a service based online business,...

Do you keep pushing back the launch of your course? Is the anxiety of your launch keeping you up at night? Was your last launch a super stressful experience that left you feeling like a failure? The fear of launching is real, and the fear can show up in so many different ways. In today's episode of the Ready, Set, Launch Podcast I'm chatting with Sam Dhu all about fear, imposter syndrome & how to...

When I talk to newbie course creators, 9 times out of 10 they'll tell me they want an online course that sells in the background of their business, making them money in their sleep. This type of course, is what we refer to as a an "evergreen" course; which means it's always available to buy. Compared to an open-shut course model where you only open the doors to your course a few times each year. B...

In this episode I'm going to talk to you about what you need to do in your business before you start running Facebook Ads, and how to *know* when you're ready to start advertising.  I also #rant about how we, as women, can sometimes hold ourselves back, even when we are "business-ready" because we're scared... We're scared of failing. We're scared of wasting money. We're scared of what people migh...

In this episode of the Business, Babies & Passive Income Podcast I want to teach you how you can set-up your first tripwire funnel, without any fancy tech or having to create any new products. Why are tripwires so popular in online business? Because when someone purchases one of your low value offers, they're more likely to go on and buy one of your high value offers. Plus,  when you're running Fa...

This week on the Business, Babies & Passive Income Podcast I'm chatting with Hayley Brown all about how to show up as a leader in a 1 woman operation.  Hayley is a Mum of 2, juggling business & babies, who pivoted from working in HR & Corporate to becoming a Leadership and Life Coach helping women in business identify their strengths as a modern leader & successful entrepreneur. Hayley admits that...

In today's episode I'm going to walk you through my entire Facebook Ad strategy to turn your average course launch into a 5 figure launch that you can scale. When you get this formula right, launching your course becomes a numbers game and your results can become predictable.

This week on the Business, Babies & Passive Income Podcast I'm chatting with Jocelyn Green all about peaceful parenting…  If there's one thing I've learnt from Jocelyn, it's that peaceful parenting starts with YOU, and looking after yourself. Which right now is more important than ever before. Given that all of us are currently in some form of self isolation or lockdown, and our kids are home from...

This is a rapid-fire Q&A session where I answer all the questions that are flying my way in relation to how to show up in your online business during the Coronavirus pandemic. I'll be answering questions like... " What's the easiest way for me to get my business online?" "Is it insensitive to be launching my course right now?" "How will pandemic impact my launch results?" "Should I still be runnin...

In today's episode we're going to be chatting with Jen Butler all about the pros and cons of pre-selling a course. Pre-selling basically means selling your course before you create it. It's a great way to validate that the course is WORTH creating and that there's a NEED for your course. But it also comes with a bit of pressure; because if you do make sales, you're committed to creating the course...

In today's episode we're going to be talking numbers… Because if your Ads &/or Funnel aren't converting - your numbers will be telling you why. This episode is applicable for all funnels and all ads. You might have a lead magnet with an email sequence, that might not be generating you any sales. Or an online e-commerce store that isn't profitable. Maybe you've tried to launch your course with a ch...

In today's episode, we're going to be chatting with Gabby Heley all about balancing business and babies. Gabby is a  Mum of 2 young kids, a Practicing Clinical Psychologist, founder of The Sage Society and she's just launched her brand new membership The Happiness Hub, where she shares all her tools, techniques and strategies to help in you #dolifebetter. I've worked with Gabby for the past 6 mont...

In this episode I'm going to share with you 4 steps to create an online course, even if you have NO TIME! Look, I know that transitioning from delivering a 1:1 service to selling online courses can be tough. Not only is it a steep learning curve (figuring out all the tech) - It can also be time consuming. And what I see time and time again, is people not moving forward with their course launches b...

In today's episode we're going to learn how to nurture new email subscribers. Quite often you'll hear about the importance of building an email list - But what we don't often hear about is what to do after someone signs up to your list. And this is a really important stage of a funnel - because this is how you create not only a killer first impression, but also create a lasting impression - that o...

In today's episode I want to talk to you about Facebook Ad Targeting, and how you can use targeting throughout your funnel to make sure your message is getting in front of the right person, at the right time. Targeting is one of the top 3 "critical" components of a Facebook Ad Campaign because it determines who will see your Ad. So in this episode I'm going to share with you… The difference betwee...

If your short term or long term goals include generating passive income or launching a course or membership - you're going to heavily rely on your email list to make sales. In this episode I want to share with you my top 5 ways to grow your email list WITHOUT spending money on Facebook Ads.

Have you taken the time to set your business goals for 2020? If you're a little stuck with where to start, tune into the latest episode of the Business, Babies & Passive Income Podcast! Jess Miller from The Inspired Mark is going to help walk us through planning our 2020. This isn't your typical "New Year, New You" goal setting exercise.  In this episode, Jess is going to share… How & why you need...

Today I just want to take the time to REFLECT on the year that was 2019.  There have been so many highs, including welcoming our third baby - and SO many lessons, from how I market my business right through to how I show up in my business & for my family. In this episode I'm going to share with you my biggest lessons from 2019 - and I hope you'll be able to take something away from some, if not al...

Today's guest on the podcast is Lisa Kniebe. A copy coach, educator and messaging specialist who helps entrepreneurs  create transformational courses, memberships and online programs. Lisa is my go-to-lady for all things copy related when it comes to launching. Not only does she help me write the words, but throughout the years she's also helped me to get clear on my message and create the outline...

Let's talk about Facebook ads! For those of you who know me well, you know that Facebook ads are my jam. I rely on them a lot to build my business online, and I teach others how to do the same. In this episode, I want to share with you 3 Facebook Ad mistakes that you might be making that might be costing you money, and what you can do about it!

If you're thinking of having a baby, and you're worried about how that might impact your business, your growth and your income - I really hope this episode helps give you an insight into how I planned and prepared my business for baby #3 - and what I'm anticipating to change next year when I come back into the business with a baby.

Today we're going to look at different ways that you can scale your business online, including the pros and cons for each offer and how to determine what will suit YOU and your dream clients.