PT Pintcast - Physical Therapy

AI is no longer theoretical for clinic owners. A PT in Ohio just received a 12-visit self-pay package from a patient who found her through AI search. That changes the conversation. In this episode, we explore: How AI platforms decide which clinics to recommend Why your digital footprint matters more than ever The role of frequency in modern marketing Whether AI-sourced patients are more decisive a...

Stop Running a 1998 Clinic in 2026 Reimbursement is shrinking. Expenses are rising. And too many PT clinics are still operating like it’s 1998. Albert Katz, CEO of Flagler Health, joins Jimmy to talk about: Why most healthcare tech fails The real hidden costs of not modernizing How missed calls and slow intake quietly drain revenue Vendor fatigue and point-solution overload Why AI in billing still...

Heidi Jannenga has been part of this show since the early days — and she returns with data every clinic owner and staff PT needs to see. The 2025 State of Rehab Therapy Report reveals a widening gap between clinicians and leadership. While leaders assume pay is the biggest issue, clinicians say they’re motivated by purpose, autonomy, and meaningful work. This episode explores: Why misalignment is...

Are PTs Leaving Money on the Table? In this episode, Jimmy, Tony Maritato, and Dave Kittle dig into something most physical therapists aren’t even considering: Live selling. Affiliate income. Attention as the business model. It starts with Jimmy testing live selling premium recovery devices through Amazon Live. But it quickly turns into a bigger conversation: Are PTs avoiding affiliate revenue bec...

Physical therapy doesn’t have a value problem. It has a positioning problem. In this episode, Jimmy talks with Matthew Pratte about why private outpatient practices are getting squeezed — and what to do about it. Key Topics Covered: Why fee-for-service puts control in someone else’s hands How inflation + stagnant reimbursement compress margins Why scale favors hospital systems and large chains The...

Most PTs Think There’s Only One Career Path. They’re Wrong. Live from APTA CSM in Anaheim, Jimmy sits down with Tim Reynolds — professor, clinician, author, and anatomy educator with over one million followers online. This episode dives into: Why PTs default to the “40-hour clinic model” The branding problem inside physical therapy How social media can be used responsibly in healthcare Why novelty...

In this episode, Jimmy sits down with Chanha Hwang, PT, founder of Moviq Health , a clinical biomechanics lab in Las Vegas designed to function like “Quest Diagnostics for human movement.” The discussion focuses on one core idea: Physical therapy cannot claim authority in movement without standardized diagnostic infrastructure. Inside This Episode: Why observational data weakens PT credibility The...

Physical therapy reimbursement has declined for years — while tuition, expectations, and scope continue to expand. Steve Smith joins PT Pintcast live from CSM to discuss: Why he became a private practice owner after a VC acquisition Lessons learned about leadership during COVID Medicare payment cuts and recent advocacy wins Why every PT must understand advocacy How state-level scope of practice ch...

What does physical therapy look like beyond the U.S. healthcare system? In this episode, Jimmy talks with Sidy Dieye, CEO of World Physiotherapy , about how the global PT profession is evolving — and why U.S. clinicians should care. World Physiotherapy represents 129 member organizations and over 600,000 physiotherapists worldwide. Sidy shares: Why global collaboration is the profession’s greatest...

Physical Therapy Is at a Turning Point Rupal Patel joins PT Pintcast live from CSM to discuss why physical therapy is entering its second century — and why that means expanding our role beyond musculoskeletal care. Key Themes: Why PT is at a professional inflection point Social and structural determinants of health How zip code predicts mortality Why apathy is more dangerous than resistance How to...

Insurance runs out. Patients still need care. Now what? Melanie Brennan built a nonprofit neuro recovery gym to solve exactly that problem. After seeing patients decline post-discharge from traditional rehab settings, Melanie launched EA Therapeutic Health — a hybrid model blending: Insurance-based PT Cash-based extended recovery sessions Personal trainers + rec therapists alongside PTs Fundraisin...

PTs Belong in Disaster Response — Here’s How to Step In Disasters don’t discriminate. They impact hospitals, nursing homes, outpatient clinics, schools, and communities. Yet physical therapists are rarely included in disaster planning or emergency response operations. In this episode, Megan Mitchell breaks down: • Why disasters are increasing in frequency • Where PTs are currently underutilized •...

Most physical therapy clinic owners have been told the same story: Spend 5–10% of revenue on marketing. Run Facebook ads. Buy Google traffic. Outspend competitors. But what if that advice is wrong? Live from CSM, Jimmy and Sturdy McKee break down a back-to-basics approach to clinic growth that doesn’t rely on ad spend — it relies on relationships. What You’ll Learn: Why patients don’t buy healthca...

Emergency Department PT, Top-of-Scope Mindset & Reigniting Your Career Recorded live at CSM, Jimmy sits down with Rebekah Griffith , PT, DPT, to talk about the growth of physical therapy in the emergency department — and what it takes to bring it into your hospital. In This Episode: What “Top of Scope” really means (mindset + skillset) Why ED PT jobs aren’t widespread yet How to pitch ED PT to...

PT Is Political — And That’s Not Optional Recorded live at APTA CSM, this conversation tackles one uncomfortable truth: physical therapy operates inside a political healthcare system. If you ignore policy, reimbursement, or structural access issues, you're still affected by them. In This Episode: Why research feels intimidating (and why it shouldn’t) How curiosity fuels better patient care The pol...

Episode Overview Live from APTA CSM in Anaheim, Jimmy talks with Nicole O’Neill from U.S. Physical Therapy about what USPH actually is—and why most PTs don’t realize they’ve probably seen one of their clinics. USPH partners with 135+ locally branded physical therapy practices across 44 states, providing national operational support while allowing clinics to maintain their identity. This episode br...

Visibility Is Not Optional Anymore If you’re a physical therapist or clinic owner relying on reputation alone, you’re already behind. This episode covers: Why simple LinkedIn polls outperform complex content The lesson behind viral cultural moments Repurposing one idea across multiple formats How AI session analytics can improve therapist performance Why frequency beats perfection The “fifth execu...

Can social media realistically generate revenue for physical therapists? In this episode, Jimmy talks with Tony Maritato about: Growing from 2,000 to 60,000+ followers in one year Turning patient education into monetized content Why reposting “old” videos works How one Facebook post generated $107 repeatedly Why engagement (not followers) is the real metric The shift back toward in-person, analog...

AI Is Not a Silver Bullet Recorded live at APTA CSM, Todd Norwood joins the show to talk about AI, digital health, and why physical therapy clinics need to fix their data before chasing the next shiny tech solution. What We Cover: The difference between good data and bad data in PT Why “ish” measurements don’t scale in an AI world How to evaluate AI scribes and clinic tools Imposter syndrome in le...

Better Systems, Not Tougher People Burnout in healthcare isn’t a motivation problem. It’s a design problem. Dr. Lisa Flexner joins PT Pintcast live from APTA CSM to break down why: Burnout is an individual response to system dysfunction Productivity is often the wrong performance metric Turnover costs far more than 1.5x salary Belonging is a foundational performance driver Pizza parties don’t fix...

Proactive Care Is a Pathway — Not a Slogan PT is built for prevention. But most of healthcare still waits until pain shows up. In this episode recorded live at CSM in Anaheim, Dr. Tatiana Olevsky discusses: Why patients still go to MDs first for MSK pain The public awareness gap around direct access How PTs can shift from reactive rehab to proactive performance Why outcomes — not visit counts — sh...

Live from CSM Anaheim, Jimmy sits down with Matt Huey, PT, to talk about what really moves the physical therapy profession forward. The conversation centers on engagement. Not national outrage. Not social media complaints. Real, local involvement. Key themes: Why member engagement starts at the state level Protecting scope of practice Why trust can’t be bought The real ROI of conferences How mento...

Live from APTA CSM in Anaheim, Jimmy talks with Dr. Jenn Bell about redefining professionalism in physical therapy. They discuss: Where traditional professional norms came from Who those norms disproportionately impact Why authenticity affects burnout Why recruitment without belonging fails The shift from diversity → equity → inclusion → belonging What PTs must let go of to evolve If your clinic w...

Advocacy Isn’t Optional—It’s Your Responsibility In this episode, Jimmy talks with Jim Leahy, longtime lobbyist and association executive serving nine APTA chapters across the country. Jim has spent over 30 years inside the machinery of healthcare policy. His message is clear: If you’re not involved in advocacy, you’re gambling with your profession—and your patients. What You’ll Learn: Why state l...

Recorded live from CSM, this episode features Jake Irwin, PT, DPT — professor, athletics PT, private practice owner, and APTA delegate. The conversation covers: Why seasoned PTs still attend CSM How to approach conferences strategically The real value of networking Using AI to navigate conference programming The uncomfortable truth about home exercise compliance Jake delivers a strong parting shot...