PT Pintcast - Physical Therapy

In this episode, we sit down with Christian, a top-tier healthcare recruiter and the mind behind one of the largest LinkedIn communities for rehab professionals (170K+ members). Christian pulls back the curtain on what really drives hiring success for physical therapy clinics — and what’s quietly sabotaging it. If you're a PT clinic owner, healthcare manager, or even an overwhelmed therapist stuck...

What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact. Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this epi...

Episode Highlights: Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value. Client Intro Videos: Capture warm trust with short, unscripted therapist intros. AI Personalization: Automate video personalization to scale. Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor. Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” a...

Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy: - The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths - The power of *unpacking* a career before diving in - 5–10% innovation boosts that actually stick—no panaceas - Why PTAs and digital tools are set to shoulder more care (and business!) load - The importance of leaning into *unsafe*...

How do you build a thriving physical therapy business in the middle of Manhattan while surviving cancer—three times—and undergoing a lung transplant? You lean on grit, community, and the undeniable will to live, love, and lead. Meet Cynthia, a force of nature in the PT world and beyond. In this powerful conversation, Cynthia shares: Her experience as a three-time lymphoma survivor Starting her fir...

Physical therapists: tired of relying on referrals that never come? Discover how concierge PT and podcast host Dave Kittle uses high-trust networking events to fuel cash-pay patient growth, referral partnerships, and collaborative opportunities — all without traditional ads. Learn how to structure the perfect dinner event, avoid overdoing your outreach, and build lasting relationships with provide...

In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small? Dave shares insights from nearly 20 years of podcasting experience, including: Why 50 downloads could outperform 5,000 YouTube views What makes a podcast “successful” beyond numbers The...

Heidi Jannenga returns to PT Pintcast to break down the 10th annual State of Rehab Therapy Report. This year’s conversation covers the bright spots—like salary growth and the increased adoption of hybrid care—and the hard truths about burnout, job-hopping, and the pressure on clinic margins. Heidi also shares how AI is already reshaping clinical workflows and why hybrid care will likely become the...

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the real...

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it. We cover: Why every patient experience is a marketing moment How to measure ROI without obsessing over it Using EMR data to improve campaigns Partnering with local communities (not just physicians) Tactical advice for solo PTs to get started

Episode Highlights: Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts. Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions. GPT‑Generated Scripts: Leverage A...

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprisin...

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprisin...

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one’s watching (yet). Plus,...

What if your clinic could generate an extra $10K–$20K per month—legally and sustainably—without seeing more patients or hiring more staff? That’s the question today’s guest, Chad O from Thrive Med, is answering for physical therapists and clinic owners looking to break out of the hamster wheel of healthcare. The Thrive Med model helps outpatient rehab clinics integrate ultrasound-guided trigger po...

Joshua Breighner, owner of Walk in New York, joins the show to reveal how his neurorehab clinic in Midtown Manhattan is breaking down barriers in access to cutting-edge rehab technology. From robotic exoskeletons to sustainable market access strategies, Joshua explains how tech can drive evidence-based care—not just look impressive. We dive into: What neuroplasticity-first technology looks like Ho...

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system. Topics Covered: Clinic scheduling & reimbursem...

What does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand. We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after injury, and how PTs can better serve high-performan...

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery: What Apple’s new AI coaching platform means for PTs How behavioral science is changing patient engagement Why some of the most forward-thinking PT clinics don’t take students What defines a PT mill, and why the profession needs a clearer answer Ho...

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs. Topics Covered: How De Beers built billion-dollar meaning — and what PTs can learn from it Wh...

From prototyping with elastic straps to running a multi-product health tech company, Shon Harker is redefining what it means to “build better rehab.” In this episode, we explore how he creates safer treadmills, gait-retraining tools, and functional resistance systems — all grounded in real-world clinical needs. He breaks down how motorless treadmills reprogram movement, the power of walking in neu...

What can healthcare learn from LEGO?

Original Airdate: Oct. 17, 2022 Will Butler is a physical therapist turned financial advisor on a mission to change healthcare by improving the lives of clinicians through financial education and planning. Episode Takeaways A story of football and financial planning Types of disability insurance  A financial instrument reviews for perspective and confidence  Money matters to all adults Three Quest...

Physical therapists, clinic owners, and healthcare innovators—this one’s for you.

In this episode of PT Pintcast, we’re calling out the BS behind long hospital waitlists and helping private practice PTs cut through the noise. If you’ve ever wondered how to build a patient base from scratch, market to people who are actually motivated, or show up on social media with value — this one’s for you. You’ll learn: How to create patient-focused content before you even treat your first...