Trustshoring
Product Stories
Get inspired by founders' real-life experience and find leaner ways to build SaaS products
Author
Trustshoring
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Podcast website
Latest episode
Apr 22, 2026
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Episodes
The Fractional CPO: The Secret Sauce to SaaS Success 22.12.2023 3:07
Video Who is a fractional CPO and why are they one of the best-kept secrets in SaaS success today? I believe that this is one of the most underestimated roles in tech or SaaS companies. The Fractional CPO allows you to make the important tech decisions on what to build, how to build it, […]
Everything You Need to Know About Blockchain Software Development 15.12.2023 6:20
Video While Bitcoin continues to dominate headlines in the world of blockchain, a bigger question continues to loom – Why are there not so many blockchain startups yet? We’ve seen a lot of technology gain a wide range of adoption all over the world today like AI, with a lot of AI-based startups and apps, […]
AI-Powered SaaS: Everything Founders Need to Know to Transform Their Businesses Today! 08.12.2023 6:34
Video Have you heard about all the new AI-powered SaaS solutions popping up? Maybe you’ve been wondering how they work and how you can take advantage of this new AI age to power your business Learn why launching fast, efficient, and simple AI products can be a game-changer, giving you a significant edge over the […]
Hiring Software Developers Remotely: How to avoid scams 01.12.2023 7:55
Video Remote hiring has opened up huge opportunities for companies to access a wider pool of talent at an affordable cost. However, this has also come with its risks, and we’ve seen some of those in the software development space. In today’s video, I share some of my experiences hiring remote developers, to give you […]
The Scrum Trap: How Misusing Agile Can Stall Your SaaS Development 24.11.2023 7:52
Video A lot of development teams and software houses have forgotten what it actually means to develop in an agile way. In this video, I use Google’s Gmail as an example of how to move from sprint to sprint, and how to prioritize and ship features! Discover how to properly leverage Agile for efficient, goal-oriented […]
How Can You Maintain Your Software After Launch? 10.11.2023 5:11
Video Every software system requires maintenance and evolution throughout its lifecycle. So what are the strategies for software maintenance especially if you’ve got a small startup? In some cases, startups find themselves with products that don’t really need much development after a while or rather don’t need to add any new features. However, just like […]
Software Agencies vs. In-House Tech Teams: Which Is Better? When Should You Switch? 03.11.2023 7:16
Video When should I switch from an agency to an in-house tech team? Should I even consider it, and if so when? This is another very common question that I normally get. The main thing to understand is that an agency is a single point of responsibility but also a single point of failure when […]
How Can You Quickly and Cheaply Onboard Users for Your SaaS? 20.10.2023 3:24
Video Getting users to quickly start on your app by importing their data, can massively increase your retention! User onboarding is one of those things that every software company and business knows is critical but struggles to get right. I’d like to share with you a quick hack on how to quickly and cheaply get […]
Is It Better to Get a Technical Co founder, Hire a CTO, or Go At It Alone? 16.10.2023 6:37
Should you get a technical co founder, hire a CTO or go at it alone? Every time I get asked this question, I normally like to advise founders to think about the stages that every startup moves through and the type of tech lead they need for each stage.
What Programming Language Would I Choose if I Was to Start All Over Again? 16.10.2023 5:53
I got asked a very interesting question about programming languages and which one I would choose if I was to start all over again. The short answer is JavaScript. Why? Lets talk about it
Project Estimations: How to do it the right way. 16.10.2023 6:15
When it comes to project estimations today, the huge debate in the software industry normally revolves around estimation techniques and which technique is better. While the estimation techniques matter, the biggest problem today is forgetting that these estimations need to be analyzed deeper. In this episode I talk about how to open up that much needed dialogue, to help you get better estimations...
How Can a Non-Technical Founder Judge Code Quality? 16.10.2023 2:47
Every founder of a saas business wants to know that the development work being done either by their in house team or an outsourced agency is of the highest quality. In this video I discuss how founders can judge the quality of their code base, as well as the 3 traits of excellent code!
How Much Does It Cost to Build Software or an App? 16.10.2023 4:41
One of the most common questions in the software development today is what it costs to build a certain app or a software that does x. In this short video, I discuss the true cost of software and what you should be thinking about when you start to build.
How to run and operate multiple SaaS businesses 15.12.2022 39:38
There’s more than one way to get into the SaaS field. Whether you already have a SaaS or are just considering it, you may be interested in becoming an investor, running multiple SaaS products instead of building one from scratch. How can you do that? How do you decide what to buy and when to sell?
SaaS Pricing done right – Analyses from 250 Pricing Pages 24.11.2022 43:18
Pricing is an important issue for any SaaS company, and it’s not always easy to understand how to best use pricing to your company’s advantage. Today you’ll hear from Dor Sassoon, the co-founder of Stigg. Stigg is a platform that enables developers to ship pricing plans faster and introduces end-to-end self-service solutions for SaaS.
Compliance for Working with Enterprise Customers (GDPR, HIPAA, SOC2, DPA) 25.10.2022 34:41
Video Summary: Are you looking for a way to understand GDPR, HIPAA, SOC2, DPA, and others so that you can sell to enterprise customers? Today’s guest is Girish Redekar from Sprinto. He knows all about compliance with these certificates because he’s gone through the process dozens of times, and his company works with these compliances. […]
Chargebacks, Fraud & Internationalization: Top tips from Paddle! 10.10.2022 41:34
Video Summary: What do you need to know about chargebacks, fraud, and internationalization? How can you recognize fraud? What do chargebacks cost? What do you need to know about rolling out software globally when it comes to taking payments? Today we are joined by Danielle Keeven, who is the VP of Finance at Paddle. In […]
Understanding and working with developers as a non-technical founder 27.09.2022 44:59
Video Summary: Should you hire a CTO or get a technical co-founder? How can you hire a great engineer? Why are estimations such a mess? Today’s guest is Aman Agarwal, author of Tech Fluent CEO. Aman is exceptional at explaining tech to non-technical people. Aman shares the most common questions he gets from non-technical founders. […]
How to innovate fast by staying small until PM-fit – Founder Story with Blake Folgado from Outside 22.08.2022 37:41
Video Summary: Go big or stay small? Implement the best from both worlds. Today’s guest is Blake Folgado, CEO and Co-Founder of Outside. Blake has seen it all and shares his insights on how to innovate fast by staying small until the ability to achieve product market (PM)-fit. Episode Highlights/Topics: Parental Influence: How Blake started […]
How to make customer feedback accessible 04.08.2022 42:01
Video Summary: Are you overwhelmed with customer feedback? Do you want to know how to structure user research and distill the right insights? Today’s guest is Ferdinand Goetzen, Co-Founder and CEO of Reveall, an all-in-one customer insights platform. Ferdinand guides listeners through his framework for gathering data, structuring and interpreting it, distilling and validating the […]
Turning user feedback into useful features with Toms Blodnieks from DeskTime 27.07.2022 39:52
Video Summary: Are you struggling to collect, enter, print, and validate user feedback to ship new features that people actually want and will use? Today’s guest is Toms Blodnieks, COO and Head of Product and Business Development at DeskTime, a time-tracking SaaS for teams. Toms shares how DeskTime’s framework inspires and turns user feedback into […]
What is technical debt, how to use it, and how to avoid it with Alex Omeyer from Stepsize 13.07.2022 25:12
Video Summary: There is one investor that will always lend you money, but it comes at a very high price. Technical debt—what is it, how do you borrow against it, how big is the interest, and how do you pay it back? Today’s guest is Alex Omeyer, founder of Stepsize. Technical debt comes in different […]
From Amazon engineer to remote startup founder with Marin Smiljanic from Omnisearch 30.06.2022 25:36
Video Summary: What does working at Amazon teach you for your life as an entrepreneur? Why get a CTO co-founder, even though you are technical yourself? How can you build a remote team? Today’s guest is Marin Smiljanic, CEO of Omnisearch, who tells his story of going from being an Amazon engineer to a remote […]
Software quality and bugs within startups with Maximiliano Contieri from Avature 15.06.2022 34:46
Video Summary: Everybody knows and hates bugs in software. You can’t fully avoid them, yet every single one is one too many. What can you do to have fewer bugs in your software? Today’s guest is Maximiliano Contieri, engineering project manager at Avature and computer science teacher at the University of Buenos Aires. He talks […]
QA – how to create impeccable software, fast with David Burns from BrowserStack 01.06.2022 32:14
Video Summary: Why is my app so buggy, and what can I do about it? Why can’t developers just test their own code? Who’s fault is it and who is to blame? Today’s guest is David Burns, Head of Open Source at BrowserStack, a popular platform for testing apps and websites in different browsers. David […]
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