Product Stories

Monetize the users who said no at your paywall:  https://www.encorekit.com?ref=saas (paid promotion) --- In this episode, Michael Gants explains how to turn paywall rejections into revenue using a completely different approach to SaaS monetization. Instead of discounts, he shows how to use brand-funded trials and better timing to convert SaaS users who already said no. This conversation breaks dow...

Turn your idea into a launched, profitable MVP in 2-6 months: https://www.saasmastery.com/?video=67MX3_N4Lfo Or prefer a one-off advisory call? Here's my calendar: https://www.saasmastery.com/call?video=67MX3_N4Lfo --- Most founders struggle to get their first 100 customers for their SaaS, not because their product is bad, but because their GTM is. Today, I sit down with Margo, who has been helpin...

If you need my help building your SaaS - whether it’s a complete roadmap or instant developer access, just go to this link: https://saasmastery.com/?video=e_mKQEtT1xI Or prefer a one-off advisory call? Here's my calendar: https://www.saasmastery.com/call?video=e_mKQEtT1xI Workbook from this video: https://pages.saasmastery.com/service-to-saas-blueprint?video=e_mKQEtT1xI ---- Generic SaaS ideas are...

Launch your MVP in 2-6 months: https://www.saasmastery.com/call The lean startup dogma says build an MVP fast, iterate, find product-market fit. But that advice is outdated and costly for non-technical founders in 2025. This video exposes why 90% of MVPs fail or stall, how iteration costs kill bootstrapped SaaS during the "Long Slow Ramp of Death," and what to do instead: the Minimum Viable Offer...

Non‑technical CEOs don’t fail for lack of code, they fail for lack of control. This video breakdown how to manage a tech team, from grooming a backlog that kills developer idle time to separating Product Lead vs Tech Lead so every sprint ships value on schedule. If hiring is stalled or junior devs are slowing everything down, this playbook also covers force‑multiplier hiring, quarterly fractional...

Building a SaaS as a non-technical founder? You’re probably one decision away from burning months of time, thousands of dollars, or a painful chunk of equity. In this episode, we break down the most common non-technical founder SaaS mistakes we see over and over again—from choosing the wrong tech lead to building in silence, over-engineering too early, and falling in love with software instead of...

Most non-technical founders burn cash on development teams or give away half their company. I’ve helped dozens avoid this trap using a completely different approach. In this video, I breakdown the 5-step framework that gets you paying customers before you write a single line of code. From problem validation to hiring developers - this is the exact playbook that works.

Video Description In this episode, we dive deep into the transformative impact of AI on the world of software development, exploring the current state and future prospects as of 2025. We’ll discuss how AI is reshaping the roles of developers at all levels—from senior engineers who can leverage AI to boost their productivity, to junior […]

Video In this video, Victor discusses when and how to leverage cultural diversity in software development teams, sharing real insights from managing teams across Pakistan, Latin America, and other global regions. Learn about: 1. The right timing to introduce cultural diversity in your team. 2. How to avoid common pitfalls in cross-cultural team […]

Video In today’s video, Victor talks about a common consideration by SaaS Founder, which is – Should I give equity to my software house? This video takes a look a the two primary considerations that you should take a look at when deciding whether or not to give equity to […]

Video In today’s video, Victor talks about how software houses or software agencies work. What do they excel at when you should choose a software house to develop your software, and what do they struggle with? Having worked with software houses for years, this video takes an objective view to […]

Today’s video is from this year’s SaaS Academy Intensive in Chicago, which took place in October 2024. Victor and Miguel hosted a lunch-and-learn session about the hidden strategies for leading and hiring your first one to five developers. Miguel breaks down what developers look for when considering working for a company, how […]

Video In today’s video, Victor discusses a common problem faced by most founders and even managers: how to delegate effectively and start delegating responsibility in your company, allowing you to focus on the areas that matter most in your business.  Here are other videos you might like!   Do Small […]

Video In today’s video, Victor answers one of the most burning questions in every SAAS Founder’s mind right now: Will AI kill my business? What impact will it have on our business model, and how can we adapt? Victor also looks at the latest trends and trajectory and which SAAS […]

Video In today’s video, Victor talks about the things you need to pay attention to, clarify, and align when hiring remotely in order to succeed with remote hiring, hire the right people and of course have a smooth onboarding process. This will also allow your new hires to understand how […]

Video In today’s video, Victor answers one of the most common questions about how to prepare for an acquisition and what buyers and investors look for in terms of tech due diligence. How can you prepare your business so that you get the best possible valuation, don’t leave money on […]

In this episode, Miguel answerers one of the most common questions we receive from our clients which is - If we have a small development team, do we still need a product roadmap? The short answer to this is yes. Every time, regardless of the size needs a product roadmap. It will just be tailored to meet the capacity of the team

Learn how to really protect your startup idea from being stolen.

Video In today’s video, episode 3 of a four-part series, we sat down with Omeed Tabiei to discuss hiring and working with remote software developers and everything you need to know about contracts and jurisdiction. Omeed is the Managing Partner at Optimist Legal, a law firm focusing solely on SaaS businesses. The firm helps founders […]

Video In today’s video, which is episode 2 of a 4 part series, we sat down with Omeed Tabiei to talk about equity distribution and everything you as a founder need to know about setting up your business in a way that allows you to distribute equity to your employees easily and appropriately. Omeed is […]

Video In today’s video, we sat down with Omeed Tabiei, the Managing Partner at Optimist Legal, a law firm specializing on SaaS, helping founders set up their business, handle all things legal even up to the point of exiting and selling your business. In this first episode, which is part of a 4 part series, […]

Video In today’s video, part of a multi-part series, Miguel talks about Fractional advisors and what these seasoned professionals bring. In this first episode, we’ll talk about the Fractional CTO. We’ll define who they are, the roles and responsibilities of a Fractional Chief Technology Officer, and how you can maximize […]

Video In today’s video, part of a multi-part series, Miguel talks about product management, what it entails today, and how you can start to coach your product manager to become successful. If you’ve recently hired a new product manager or promoted one, this episode will show you how to get […]

Video In this video, which is the final episode of a multi-part series, Saravana Kumar, the founder and CEO of Kovai talks about how the $20m ARR SaaS uses artificial intelligence within their products to scale, as well as the key metrics businesses should be tracking and how founders can continue to upskill and grow […]

Video In this video, Victor talks about the steps you need to take in the rare case that a software house or software agency decides to hold you hostage. This can happen due to a dispute over payments where the software agency or software house can lock you out of your […]