Product Stories

Video Summary: Is your app slow or releases a pain that produces bugs or downtime? Are AWS, Docker, Kubernetes, and CI/CD just techie talk? What are DevOps and current server setups that ensure smooth releases and scalability of applications? Today’s guest is Alex Becker, founder of Prioneer.io, a SaaS tool that prioritizes customer requests. Alex […]

Video Summary Attracting enterprise clients often involves an entirely different approach than for smaller clients. What does it take to lure the big fish? Today’s guest is Alexander Baron, co-founder of Top. Legal, a SaaS tool that helps with smart collaboration on contract frameworks and negotiating agreements with clients. Episode Highlights/Topics:  Automation: How and why Alexander […]

Video Summary Have you lost control over your development sprints? Is SCRUM just a wild theory for you, and you’re not sure if you’re doing it right? Today’s guest is Sohrab Salimi, founder of SCRUM Academy and a certified SCRUM coach. He will guide us and give us helpful advice. Through the most common mistakes […]

Video Summary How has the SaaS industry changed and evolved over 20 years? What is the best way to manage people with process? Today’s guest is Alister Esam, Founder of Process Bliss. Despite being a non-technical founder, Alister is a SaaS veteran. He launched his first SaaS in 2003 and then sold it to a […]

Video Summary In this episode, Victor talks to Rajesh Nerlikar, Co-Founder of Prodify, which helps SaaS startup founders, entrepreneurs, recruiters, executives, and product team leads become more product-driven by offering advising, coaching, hiring, and product management services. Episode Highlights/Topics:  What made Rajesh go into product? Interest in customer problem space and […]

Video Summary In this episode, Victor talks to Vedran Cindrić, Founder of Treblle. If you’ve ever wanted to integrate with another software, had to use an existing integration, built various frontends, or use microservices, then you have or will deal with application programming interfaces (APIs). Episode Highlights/Topics: API Definition: Mechanism that […]

Video Summary In this episode, Victor talks to Mark Colgan, Founder of The Product Onboarders. Mark has audited more than 60 onboarding flows of SaaS companies and shares some of the costliest mistakes made as well as how to avoid them Episode Highlights/Topics: Why audit user onboarding flows? If it’s bad, […]

Video Summary In this episode, Victor talks to Perry Zheng, a former Amazon, Twitter, and Lyft engineer and founder of Cash Flow Portal.  Perry shares how he leveraged his experience working at such successful companies to start his own business building software for real estate syndicators.  Episode Highlights/Topics: Cash Flow Portal: […]

Video Summary In this episode, Victor talks to Anthony Joiner, author, coach, entrepreneur, and founder of Blooksy, a Web-based book writing and publishing platform. He explains how he validated his SaaS idea and won $120k in a startup competition. Anthony shares how he came up with the idea, pre-sold the product, […]

Video Summary In this episode, Victor talks to Peter Loving, Founder of UserActive, about ways to improve onboarding, increase activation and retention, and when redesign flows, features, or your entire product. Episode Highlights/Topics: UserActive: UI/UX product design agency for software as a service (SaaS) Technical Side: Understanding frontend programming, and how […]

Video Summary In this episode, Victor talks to Hannes Kleist, Founder of Stanwood, a German-based but completely remote-first software house. Hannes shares some tips and tricks he uses for remote work, including how to brainstorm as well as align people and hold them accountable. Episode Highlights/Topics: Squads: 3 decentralized, autonomous teams […]

Summary In this episode, Victor talks to Shruti Bansal, Principal Product Manager at Kpler. Shruti shares her journey of becoming a product manager to build software from scratch that improves commodity trading in the freight industry. Episode Highlights/Topics: Before/After Kpler: From end user building small internal tools to product manager Data […]

Video Summary In this episode, Victor talks to Aggelos Mouzakitis, Growth Product Manager and Customer Researcher at Growth Sandwich, about how a SaaS company’s growth problems – whether it’s customer acquisition, conversion, or retention –  might be coming from a weak product vision. How can you improve it to impact your […]

Video Summary In this episode, Victor talks to Idan Yalovich, co-founder of Zest.is, an information enablement tool. Idan shares lessons learned and strategies used to take his company from funding to exit and pivoting from flexible engineering and B2C marketing. Episode Highlights/Topics:  What is Zest? Search engine tool to find info […]

Video Summary What if there was one thing that would help align your developers, save time and money on engineering, and increase customer satisfaction? It’s real, and it’s called good design. Learn how to use the secret weapon of bootstrapped SaaS founders Lukas Klement and Laure Joumier in today’s episode of Product Stories! Episode Victor: […]

Video Summary If you want to know how to build better software products faster and haven’t learned product management or hired a product manager yet, this episode with Enzo Avigo is for you. We debunk some myths and give you an overview of how product management increases the speed and accuracy of the solutions you […]

Video Summary How can you validate a SaaS quickly? What’s a good approach to find new SaaS ideas in various niches? Why do some people think too much about SaaS when trying to build a SaaS? Shane White is a developer who runs an entire portfolio of businesses with various cofounders and walks us through […]

Video Summary What’s a definitive way to really test your product or landing page hypothesis, see if users understand your value proposition and actually get your onboarding flow? UX testing sounds complicated, but it can be super simple yet very effective. In this episode, Quinn Zeda from Conversion Crimes speaks about why, when, and how […]

Video Summary How can your product drive growth, adoption, and market itself? That’s the idea behind product-led growth. Esben Friis-Jensen from San Francisco-based Userflow explains what it means, how it works, and how user onboarding plays a large part in it. Ready to grow your SaaS? 

Video Summary Have you ever wondered what running an entire team in Eastern Europe is like? Nick Jordan from ContentDistribution is running a 25 people team in Serbia and he is speaking about cultural differences, English fluency, and other things that are good to know when considering hiring in Eastern Europe. Another episode you might […]

Video Summary If you’re trying to better understand your customers, better align your internal team and build better products that sell, understand customer journey mapping. Jochem Van der Veer from TheyDo explains how to create and use customer journey maps in the right way. TheyDo is a modern Customer Journey Management Platform that centralizes your […]

Video Summary If you’re an industry expert wondering how to build a successful SaaS within your niche – get inspired by Amar Ghose who is a non-technical founder sharing the strategies he used to bootstrap a remote-first SaaS with over $100k MRR. Let’s dive in! Episode Victor [00:10] Welcome to Product Stories where we explore […]

Video Summary Partnerships and integrations can be the most powerful acquisition channel for any business. David Henzel, who exited MaxCDN a few years ago and is the CEO of Upcoach as well as running a portfolio of various businesses. The fast growth of his businesses has always relied heavily on partnerships and integrations – and […]

Video Summary How to validate SaaS ideas without access to any specific market? By iterating fast and finding an audience through first prototypes. Robin Warren is running a successful suite of Trello integrations for teams and shares his story of gaining early traction without having an audience or market insights. Episode Victor 00:04 Welcome to […]

Video Summary Learn from an experienced startup CTO how to build, validate, and iterate software products FAST. Whether avoiding premature scaling, creating value as soon as possible, and then using the right tools to build scalable software at the right time – Upile Chasowa is sharing the step-by-step approach he used to validate his idea […]