Prime Suspects

In this special bonus episode of Prime Suspects, host Matt Landes joins Joe Brennan Jr. and Adam Bjorn for an in-person episode recorded live at Bet Bash on August 7, 2024.     The guys give their takes on a few current topics, including: The NFL Hall of Fame game being called after 3 quarters, and reaction to how it was graded across regulated sportsbooks The DraftKings forthcoming surcharge in h...

Prime Suspects is back with Ep. 41, featuring Joe Brennan Jr. flying solo for this week's episode, with special guest Jesse Learmonth from the Betting Startups Podcast. In this one, the guys do a deep dive on the topic of innovation within the betting industry, and discuss: How operators are able to differentiate, and some examples of new approaches to both product and the player experience The gr...

Prime Suspects is back with Ep. 40, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: How Prime Sports manages risk on markets with overwhelming favorites, and how it views players that seek to capitalize on those disparities  News that DraftKings has sold VSiN back to its original owners, and what it says about the hopes of convergence between med...

Prime Suspects is back with Ep. 39, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A preview of Olympics betting offerings at Prime Sports Recent struggles at other operators, with layoffs at ESPN Bet, Betfred exiting OH, and SuperBook shuttering outside NV The launch of the American Bettors' Voice by Billy Walters and Spanky, and the impact the...

Prime Suspects is back with Ep. 38, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Betting market manipulation, head fakes, and how those influence Prime Sports' risk management  DraftKings' $100k fine by NJDGE for reporting inaccuracies, whether the fine fits the crime New data from Illinois that prop, parlay, and in-play bets officially surpas...

Prime Suspects is back with Ep. 37, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Last week’s story of OddsJam co-founder Alex Monahan winning $60k with Betr as an example of finding positive expected value in the market Their selections of “must read” books on sports betting for people to further their education and understanding of key concep...

Prime Suspects is back with Ep. 36, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Low limits across sportsbooks for the NBA draft market, and why Joe and Adam have divergent views on it The unfolding saga of a lawsuit against Spanky, the role of beards, and where responsible gaming fits into the story Examples of some sportsbooks applying odds...

Prime Suspects is back with Ep. 35, hosted by Matt Landes, and features Joe Brennan Jr. flying solo for this week's episode. In this one, the guys discuss: Prime Sports' learnings from the first full NBA and NHL seasons, and how those learnings will be applied going into the new seasons next fall The difficulty of getting an edge as a professional sports bettor, and what it takes to be profitable...

Prime Suspects is back with Ep. 34, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys explore the new tax regime in Illinois as an overarching theme to discuss: News that ESPN market share dropped below 5% in MD despite its established brand, and how Prime Sports is thinking about brand building as a newer entrant Their reaction to Monday's news that...

In this special bonus episode, Joe and Adam join host Matt Landes for an extended discussion on a recent episode of Matt's podcast,  Props & Hops .   The guys have a wide-ranging conversation covering their legendary backgrounds in betting, the inside scoop on the historic PASPA repeal, and Prime Sports' unique value proposition to bettors. They also discuss the US gambling industry's biggest...

Prime Suspects is back with Ep. 33, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys explore the new tax regime in Illinois as an overarching theme to discuss: The possibility of NJ (where Prime Sports operates) introducing a tiered tax rate similar to Illinois, and how they're thinking about potential impacts  Opposition to the new tax by Illinois o...

Prime Suspects is back with Ep. 32, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Kickoff of cricket's T20 World Cup, and what opportunities this presents for bettors at Prime Sports Their takes on the Matt Buchalter v. Caesars case in Ontario, and what people should make of the regulator's ruling Michigan sending a cease and desist letter to Bovada, and...

Prime Suspects is back with Ep. 31, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Why "the summer's just packed" with sporting events that other operators are not prioritizing The Massachusetts Gaming Commission's efforts to peel back the curtain on books limiting bettors, and what they make of sportsbooks deciding not to participate The current state of...

Prime Suspects is back with Ep. 30, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Releasing NFL Week 1 lines last week, and how those opening numbers get made at Prime Sports The potential removal of unders from prop betting menus in response to the recent Jontay Porter scandal April numbers coming out of NJ - which was Prime Sports' first full month in m...

Prime Suspects is back with Ep. 29, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Their travel reports from the last couple weeks, including Joe's trip to SBC Summit North America, and Adam's trip to the Kentucky Derby The 'betting tools' ecosystem, how they view many of the most popular apps used by bettors, and the role they might play with Prime Sports...

Prime Suspects is back with Ep. 28, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn. In this episode, the guys discuss: Stories from Adam's background as a bettor, including being run out of a country The issue of fairness in the the bookmaker/bettor relationship, and nefarious tactics from both sides of the counter Finding longterm value in betting markets as a bett...

Prime Suspects is back with Ep. 27, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Prime Sports being named "one to watch" in the EGR US power rankings for 2024, and what that recognition means to each of them The issue of past-posting, as highlighted in a recent #GamblingTwitter thread involving Circa Sports News that Fanatics has assumed the #2 spot in N...

Prime Suspects is back with Ep. 26, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: How the recent string of favorites winning and home team dominance might influence Prime Sports' approach to risk management Handicapping the NFL draft, and booking such an asymmetric information-driven market like this Their thoughts on the discourse that the Jontay Porter...

Prime Suspects is back with Ep. 25, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss:  A deep dive on arbitrage opportunities in New Jersey, and the role that Prime Sports plays in it Boban Marjanović's free chicken stunt, and whether intentionally missing a free throw in that context is tantam The seriousness of the "5 threats to the US sports betting indust...

Prime Suspects is back with Ep. 24, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: The results from the first full week of Prime Sports being live in New Jersey Their takes on a recent report from Truist suggesting that over 30% of bettors are still betting offshore The continued speculation about a ban on betting college props, and why they don't think th...

Prime Suspects is back with Ep. 23, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Prime Sports' long-awaited launch in New Jersey, and how the first few days have been since going live The Massachusetts Gaming Commission's announcement that they will look into some sportsbooks' practice of limiting winners News that 7 sportsbooks have gotten together to e...

Prime Suspects is back with Ep. 22, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: The home stretch of preparations ahead of Prime Sports' expected launch in New Jersey later this week Their points of view on the unfolding gambling scandal surrounding Shohei Ohtani How the first two rounds of March Madness went for Prime Sports, and what to expect for the...

Prime Suspects is back with Ep. 21, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: How the early action has looked at Prime Sports ahead of the March Madness tip-off The ongoing saga of the former head of DraftKings' VIP programme, who is now being accused of corporate espionage Their perspectives on a WSJ article that told the story of a psychiatrist that...

Prime Suspects is back with Ep. 20, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: This week's launch of mobile betting in North Carolina, what they expect to see in that market, and if/when Prime Sports might enter it Recent discussion on Gambling Twitter about potential future problem gambling in the US as a result of aggressive marketing by sportsbooks...

Prime Suspects is back with Ep. 19, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Prime Sports's January results, and what they may tell us about the future The Sloan Conference coming and going last week with little fanfare in gambling circles This week's NEXT Summit on iGaming and sports betting     More:  Register at  PrimeSports.com Download the  Prim...