Prime Suspects

Prime Suspects is back with Episode 140. Matt Landes coming to us from inside LA Stadium ahead of the Spain-Belgium match in the World Cup, is joined by Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. for a World Cup quarterfinal special, breaking down the biggest betting storylines, surprising tournament results, and where the sharp money is heading as the race to the trophy heats up.   He...

Prime Suspects is back with Ep. 139, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: Wimbledon kicking off right in the middle of World Cup fever, highlighting Serena Williams' highly anticipated return as a slight underdog , Jannik Sinner surviving a grueling five-set opener , and how bookmakers handle an overlapping 24-hour summer sports calendar. The...

Prime Suspects is back with Ep. 138, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: Giannis Antetokounmpo’s blockbuster trade to the Miami Heat, how early betting markets and NBA draft prices reacted, and why Joe fears American sports leagues are drifting toward a top-heavy, European soccer-style "global city" model Mid-tournament World Cup insights, i...

Prime Suspects is back with Ep. 137, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear them discuss: Prime Sports’ successful New Jersey transition, updates on Ohio licensing, and what the company’s new structure means heading into football season Why the Knicks and Hurricanes captured their respective championships, plus what bookmakers learned from both finals Early Worl...

Prime Suspects is back with Ep. 136, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: How the NBA Finals, Stanley Cup Final, and French Open performed from a bookmaker’s perspective, plus Prime Sports’ biggest positions heading into pivotal games Why Joe and Adam believe the 2026 World Cup could create unique betting opportunities, from Asian handicaps to...

Prime Suspects is back with Ep. 135 featuring Joe Brennan Jr. and Adam Bjorn, guest-hosted by Jack Fitzpatrick. Hear the guys discuss: Updates on Prime Sports’ regulatory approvals, market access changes, and ongoing restructuring process Why the World Cup could deliver record betting volume and what bookmakers are expecting from the tournament The outlook for the U.S. Men’s National Team, plus da...

Prime Suspects is back with Ep. 134, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: NBA & NHL playoff exposure, Knicks Finals hype, heavy Spurs action, and how Prime Sports and Betcris are managing futures liability DraftKings closing its Wrigley Field sportsbook, the struggles of retail betting venues, and why mobile convenience continues dominati...

Prime Suspects is back for Ep. 133, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: A Preakness Stakes recap detailing Napoleon Solo’s 10-to-1 upset victory , how laying the favorites resulted in a strong day for the bookmaker , and early thoughts on the upcoming third leg of the Triple Crown Sporttrade's sudden exit from online sports betting and wheth...

Prime Suspects is back for Ep. 132, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: NBA and NHL conference semifinal betting trends and the "rest versus rust" debate for advancing teams like the Knicks, Thunder, and Hurricanes Suspicious betting patterns at UFC 328 and how social media "whispers" can easily manipulate large markets without actual substa...

Prime Suspects is back with Ep. 131, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: Kentucky Derby recap, including Golden Tempo’s longshot result, key race storylines, and betting takeaways Why prediction markets avoided the Derby and the legal/regulatory implications behind that decision FanDuel’s F1 partnership, prediction market workarounds, and ho...

Prime Suspects is back with Ep. 130, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: NBA and NHL playoff betting trends, plus a chaotic NFL Draft that exposed the gap between market signals and actual outcomes Caesars acquiring the SuperBook and what it means for Las Vegas sportsbook consolidation The Sportradar controversy, short seller pressure, and t...

Prime Suspects is back with Ep. 129, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: NBA & NHL playoff trends, with favorites dominating, increased physicality, and betting angles like unders Ohio’s $5M action vs. Kalshi and the growing impact of prediction markets on the industry Advertising, rising acquisition costs, and why “coopetition” is unlik...

Prime Suspects is back with Ep. 128, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: Masters takeaways, including trading strategy, live betting volatility, and why Rory’s path created strong book results World Cup as the defining moment for Prime, with all hands on deck across product, CRM, and marketing ahead of kickoff Regulatory headlines from Ohio...

Prime Suspects is back with Ep. 127, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: Michigan’s championship run and March Madness betting results, including sportsbook exposure, futures liability, and rising betting volume Early futures odds for next season and how bookmakers approach long-term markets FanDuel’s PokerStars rollout and the current state...

Prime Suspects is back with Ep. 126, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: March Madness betting insights, including UConn’s comeback, Final Four action, and sportsbook exposure across key matchups DraftKings Replay and the rise of hybrid betting products using historical sports data Early reactions to MLB’s automated ball-strike system and it...

Prime Suspects is back with Ep. 125, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: March Madness betting insights, including live vs. pregame trends and key Sweet 16 exposures The Unabated–Gambly merger and its implications for betting tools, affiliates, and innovation Early MLB futures markets, sharp vs. public action, and where bettors may find value...

Prime Suspects is back with Ep. 124, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Muted betting activity on the World Baseball Classic and NFL futures, and why sharper bettors are prioritizing short-term opportunities over long-term holds The investment landscape for prediction markets, with soaring valuations clashing against regulatory risks and uncl...

Prime Suspects is back with Ep. 123, hosted by Matt and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss:  Live betting trends, where handle is concentrating across major sports, and why same-game parlays and margins remain central to operators like FanDuel New player-limit transparency rules from the Massachusetts Gaming Commission, the operational strain on trading teams, and whet...

Prime Suspects is back with Ep. 122, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn   Hear the guys discuss: Winter Olympics betting results, strong hold despite lower volume, and standout moments from ice hockey and other events Super Bowl fallout, live betting swings, and how the game’s outcome impacted sportsbook profitability The rise of prediction markets, liquidity chall...

Prime Suspects is back with Ep. 121, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn   Hear the guys discuss: Post–Super Bowl market slowdown, seasonal betting cycles, and how sportsbooks adapt once football ends Arizona’s proposed betting tax hike, political pressure on the industry, and why sports betting remains an easy target Prediction markets, regulatory gray areas, Draft...

Prime Suspects is back with Ep. 120, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: Super Bowl betting recap, sharp vs public positioning, late-game chaos, and what the result meant for sportsbook profitability Why Kenneth Walker became one of the biggest storylines of the game including MVP and key player prop outcomes How live betting and late Patri...

Prime Suspects is back with Ep. 119, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss Sharp vs public splits on Seahawks–Patriots, where the money is landing across the spread, total, and moneyline Early Super Bowl prop market signals, standout two-way action, and why Kenneth Walker has emerged as a key betting storyline What recent crypto moves by Coinb...

Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance The evolving role of prediction markets in sports betting, whether sportsbooks sh...

Prime Suspects is back with Ep. 117, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   Hear the guys discuss: How NFL playoff results and early Conference Championship lines revealed sharp vs. public sentiment Key takeaways from ICE Barcelona, including why innovation, payments, and prediction markets remain uneven across the industry The growing conversation around AI, automat...

Prime Suspects is back with Ep. 116, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: State-by-state results from New Jersey, Ohio, Kentucky, and Arizona, and what they reveal about sharp action and market efficiency The long-term viability of Prime’s sportsbook model amid tightening markets and regulatory pressures College Football Playoff, National Cham...