Prime Suspects

Prime Suspects is back with Ep. 115, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A strong start to 2026 for Prime Sports and Betcris following NFL Week 18 and the CFP quarterfinals, including standout hold percentages across multiple states and reflections on trading adjustments and volume trend Lessons from Circa Survivor and NFL future...

Prime Suspects is back with Ep. 114, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Behind the scenes on Prime Sports and how things may play out over the coming weeks A year-in-review on prediction markets, regulation, and taxes Looking ahead to 2026, covering the forces shaping the next cycle   Watch the video version  here .   More:  Regis...

Prime Suspects is back with Ep. 113, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A “Rockefeller Center” week for Prime Sports and Betcris across College Football Playoff Round 1 and NFL Week 16, including bowl volatility, live betting swings, and a James Madison backdoor cover that saved the week DraftKings’ parlay-void situation in Massac...

Prime Suspects is back with Ep. 112, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris fared across NFL Week 15, including volatile Sunday results, late-game recoveries, and the challenges of managing sharp money and teaser-heavy exposur Joe’s breakdown of College Football Playoff fallout, Notre Dame’s exclusion, bow...

Prime Suspects is back with Ep. 111, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris fared across CFP Conference Championship Weekend and NFL Week 14, including strong live results, a hockey stumble, and one sharp bettor who crushed favorites all week Adam’s early-season read on the NBA market, volume trends, late-...

Prime Suspects is back with Ep. 110, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Adam’s Black Friday heartbreak as the Eagles’ loss eliminates his final Circa Survivor entry, plus why he’s already planning a 2026 syndicate and how the books fared across NFL, NCAA, CBB, and live betting last week Ohio Governor Mike DeWine’s sudden regrets o...

Prime Suspects is back with Ep. 109, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: A difficult week for the books across CFB, NFL, and CBB, plus Adam’s Circa Survivor setback after a costly Raiders pick FanDuel and DraftKings withdrawing from the AGA, what it signals about the association’s declining influence, and how operators view industr...

Prime Suspects is back with Ep. 108, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The fallout from Prime Sports’ bankruptcy protection filing, including why it’s a reset rather than a shutdown, Joe’s perspective as co-founder, and how player balances and operations are being stabilized A busy week across CFB and NFL, with breakdowns of Week...

Prime Suspects returns with a special episode hosted by Matt Landes and featuring Adam Bjorn, who shares major news about Prime Sports and what’s next for the company and its players. In this episode, the guys discuss: The announcement that Prime Sports has filed for bankruptcy protection, why it’s a reset, not a shutdown, and how player balances and wagers remain fully secure How Plannatech, as P...

Prime Suspects is back with Ep. 107, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The fallout from ESPN Bet’s collapse and what it says about the future of media & betting partnerships DraftKings’ move into prediction markets and whether regulators are ready for it The latest college football and NFL action, plus updates on Adam’s Circa...

Prime Suspects is back with Ep. 106, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: NFL week 9 results, and a World Series for the ages Adam's trip to the Breeders Cup this past weekend, which included an invitation to Roxy Roxborough's box at the track What can be done to drive interest in horse racing, and the role that prediction markets...

Prime Suspects is back with Ep. 105, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: The sports equinox, NFL week 8 results, and a World Series game for the ages Mainstream media's coverage of last week's NBA scandal, and whether the narratives of the story are the correct ones The merits (or lack thereof) around new calls to ban prop wagers...

Prime Suspects is back with Ep. 104, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A wild weekend of college football wins and NFL losses for Prime Sports and BetCris Shohei Ohtani’s legendary postseason run, recency bias in baseball greatness debates, and World Series predictions Reports of suspicious betting in small-conference college b...

Prime Suspects is back with Ep. 103, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A chaotic college football weekend followed by one of Prime Sport’s strongest NFL Sundays of the season Highlights from G2E Las Vegas and how prediction markets dominated the industry conversation The Nobel Prize “past posting” incident and what it reveals a...

Prime Suspects is back with Ep. 102, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports and Betcris handled the major college and NFL upsets shaking up bettors and books alike MLB postseason momentum shifts — Dodgers, Phillies, and Blue Jays futures on the move Kalshi’s parlay launch, market overreactions, and what new regulatory...

Prime Suspects is back with Ep. 101, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: NFL Week 4 takeaways from Dublin to Arizona, plus Ryder Cup drama and MLB pennant race exposures for Prime Sports and BetCris Kalshi’s legal arguments compared to the 1990s offshore playbook — and what it signals for prediction markets Chicago’s proposed loc...

Prime Suspects marks a major milestone with Episode 100, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: A heartfelt tribute to Dave Sharapan, his impact on the industry, and his legacy as a genuine character in sports betting NFL Week 3 chaos, including bad beats, surprising comebacks, and the Browns delivering the book’s best result of the...

Prime Suspects is back with Ep. 99, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, Matt asks the tough questions, and the guys weigh in on: How Week 2 in the NFL and Week 3 in college football treated books like Prime and BetCris, and what results stood out Whether peer-to-peer prediction markets like Kalshi offer real value to bettors... or just clever bran...

Prime Suspects is back with Ep. 98, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: How Prime Sports' tech held up and what the NFL Week 1 results meant for Prime Sports and BetChris The volatility of live betting in a survivor-heavy week full of near-upsets DraftKings CEO Jason Robins’ controversial claim that product depth depends on limitin...

Prime Suspects is back with Ep. 97, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: How Week 1 of college football played out across both sides of the counter, including notable upsets and house-friendly results Why evaluating early-season NCAA games is harder than ever—and how the transfer portal plays a major role What FanDuel Picks and DF...

Prime Suspects returns for Ep. 96, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr. In this episode, the guys discuss: How Prime Sports is preparing for a breakout year in college football betting FanDuel’s entry into prediction markets and the regulators’ weak response The NFL’s public stance on micro betting—and what it’s missing   Watch the video version  here .   More:  Regis...

Prime Suspects is back with Ep. 95, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Reflections from Bet Bash, including Joe’s panel and the influx of new faces Why operators, lawmakers, and regulators missed a big opportunity by skipping Bet Bash The significance of Circa scoring an untethered license in Missouri Robinhood’s entry into pred...

Prime Suspects is back with Ep. 94, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.   In this episode, the guys discuss: Why NFL preseason betting is an information game and how bookmakers manage risk before Week 1 Contest season strategy from Circa Survivor edges to choosing the right proxy Injury and contract storylines shaping early futures markets and week one lines   Watch...

Prime Suspects is back with Ep. 93, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: How Ohio’s year-over-year sports betting growth compares to trends Prime is seeing in the state Priorities and measures of success heading into BetBash 5 in Las Vegas ESPN BET’s “Fan Center” launch and what it could mean for the Penn-ESPN partnership Ohio Go...

Prime Suspects is back with Ep. 92, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.   In this episode, the guys discuss: Prime Sports’ Kentucky launch and early activity in a market shared with Circa What makes preseason NFL betting unique, from market movement to microstakes sharp action Joe’s experience as the only industry voice at a New York research summit on gambling and d...