Prime Suspects

Prime Suspects is back with Ep. 91, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: The state of golf betting and its outsized role in Prime’s multi-state success Key business decisions shaping Prime’s future—and the real timeline for evaluating success Polymarket’s U.S. return and the economics of prediction markets vs. sportsbooks Prime’s...

Prime Suspects is back with Ep. 90, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Why operators are now offering to pay Prime to take their market access Joe’s inside account of NCLGS' “Honeymoon is Over” panel and tax hikes threatening U.S. sports betting How influencer culture is turning sports betting into entertainment, with Mazi arre...

Prime Suspects is back with Ep. 89, guest-hosted by Jesse Learmonth, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: The “Big Beautiful Bill” and its bombshell tax implications for bettors How New Jersey’s new law impacts Prime’s proxy betting model Why silence from major sportsbooks speaks volumes Whether sharp bettors will ditch the U.S. market and who benefits i...

Prime Suspects is back with Ep. 88, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Wimbledon betting action heats up as major upsets shake the field Proxy betting ban in New Jersey sparks backlash over industry overreach Prime Sports gears up for Kentucky launch ahead of football season NBA betting integrity questions resurface amid a new Ma...

Prime Suspects is back with Ep. 87, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: Thunder’s title run and the fallout from Tyrese Haliburton’s injury FanDuel controversy sparks drama over voided parlay bets New Jersey tax hike could reshape U.S. betting industry Arizona overtaking Nevada in handle and what it means for the future Special no...

Prime Suspects is back with Ep. 86, hosted by Matt Landes, and featuring Joe Brennan Jr. and special guest Alex Kane, Founder & CEO of Sporttrade.   In this episode, the guys discuss:  The evolution of sports betting exchanges and how Sporttrade’s product vision blends live trading and recreational betting Why state-by-state regulation may be reaching a breaking point, and the growing tension...

Prime Suspects is back with Ep. 85, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: NBA Finals viewership dropping 19% YoY, and why the betting action is telling a different story Bet365 joining the Sports Betting Alliance, and Joe’s take on whether the group is failing the industry The newly released BETBash schedule and what makes this year’s...

Prime Suspects is back with Ep. 84, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: The NHL and NBA finals matchups, and what the dip in NBA handle says about broader betting trends Illinois’ controversial new tax, and why it could push bettors and operators toward prediction markets and offshore books Prediction markets gaining momentum as Kals...

Prime Suspects is back with Ep. 83, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss:   •  The rise of six-figure NFL Survivor contests and their appeal to sharps and high rollers   •  Kalshi’s bold moves—from Twitter insights to 401(k) access—and what it means for betting markets   •  Regulated books under pressure as tax hikes and gray market...

Prime Suspects is back with Ep. 82, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Recapping last week’s SBC Summit in Fort Lauderdale, from the rise of prediction markets to the quiet buzz around iGaming Early action (or lack thereof) on NFL schedule release lines, plus a reality check on WNBA betting hype The Wyoming regulator’s claim th...

Prime Suspects is back with Ep. 81, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Prime's betting preparations and NFL schedule release the consequences of sports books reporting suspicious bets highlighted by Matt Holt's anecdote the seven-year anniversary of the repeal of the federal ban on sports betting, examining the industry's bigge...

Prime Suspects is back with Ep. 80, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Prime's results from the Kentucky Derby, including Adam’s misfire and Joe’s thoughts on NBC’s race day coverage The latest on the NBA playoffs, including underdog wins in Round 2 and rough results for Prime in Round 1 A controversial policy move by the Massa...

Prime Suspects is back with Ep. 79, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: How the NFL draft results translated into sportsbook results for Prime, plus a dive into how Prime Sports is addressing user feedback about its app experience The curious case of Thomas McPeek, and his six-figure betting dispute against Caesars Illinois' new...

Prime Suspects is back with Ep. 78, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: the soft launch of Betcris in Arizona, including challenges and market reception the recent legislative attempts to limit sports betting amounts amid a record-breaking month for betting handle an analysis of the upcoming NFL draft, its impact on sports betti...

Prime Suspects is back with Ep. 77, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Rory McElroy's dramatic Career Grand Slam at the 89th Masters and its impact on betting the NBA playoffs and bookmakers' stakes moving forward the recent Prop Swap saga involving tax discrepancies and accusations of misleading practices   Watch the video ver...

Prime Suspects is back with Ep. 76, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: The close of March Madness, early season MLB betting trends, and a preview of the upcoming Masters. Gambling Twitter turning into reality TV, including boxing callouts and the Elf-Sean Perry saga Why content and betting remain disconnected, and what it will...

Prime Suspects is back with Ep. 75, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: March Madness continuing to favor the favorites and how Prime is handling the chalky results, plus early insights from Opening Day and strong MLB volume Controversy surrounding Jazz Sportsbook's payout practices, offering insights and warnings to its users Und...

Prime Suspects is back with Ep. 74, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys discuss: March Madness betting trends at Prime Sports, including chalk-heavy early rounds and the rise of live action Sportradar’s acquisition of IMG Arena and what it signals for the future of official sports data The loophole-driven rise of sweepstakes and prediction...

Prime Suspects is back with Ep. 73, hosted by Matt Landis, and featuring Adam Bjorn and Prime Sports co-founder Joe Brennan Jr.   In this episode, the guys discuss: Early betting action and insights on the NCAA men’s and women’s tournaments at Prime Sports Key takeaways from John Oliver’s Last Week Tonight segment on sports betting, including what it got right and wrong SportTrade CEO Alex Kane’s...

Prime Suspects is back with Ep. 72, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss:  Ohio's third-biggest month in state history, surpassing $1 billion in betting handle The growing ubiquity of sports betting and its mainstream acceptance across the U.S. Adam and Joe’s perspectives on new ventures, payment processing, and infrastructure imp...

Prime Suspects is back with Ep. 71, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Prime’s plan to attract recreational and parlay bettors with UX and interface upgrades. ESPN Bet’s struggles following Penn’s Q4 earnings and what it means for the partnership’s future. SpankOdds’ new bet tracking feature and its potential impact on the pick...

Prime Suspects is back with Ep. 70, hosted by Matt Landes, and featuring Adam Bjorn and former Prime Sports co-founder Joe Brennan Jr. In this one, the guys discuss: Adam’s big win at the track in Jamaica and the story behind his horse, Barnaby Joe’s decision to leave Prime Sports, why now was the right time, and what’s next The growing regulated vs. unregulated betting market divide and potential...

Prime Suspects is back with Ep. 69, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: How the NBA and NHL All-Star Game format changes impacted betting activity A potential tax hike on online gaming in New Jersey and its implications for the industry Speculation on FanDuel and DraftKings entering the sports prediction market through partnerships...

Prime Suspects is back with Ep. 68, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: A full Super Bowl recap, including how Prime Sports fared on the big game The betting public’s misread on Kansas City and what lessons can be learned Major League Baseball’s latest gambling controversy and the push for federal betting regulation   Watch the vide...

Prime Suspects is back with Ep. 67, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: Early Super Bowl action at Prime Sports and the book’s biggest needs Ohio’s proposed tax hike on sportsbooks and its potential industry impact Nevada sportsbooks posting their first monthly football loss in over a decade The idea of sports leagues launching thei...