Prime Suspects

Prime Suspects is back with Ep. 66, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: Conference Championship weekend results, early Super Bowl action, and the return of Betcris under Planatech’s Arizona license Rufus Peabody’s Twitter thread on bet sizing and its lessons for bettors and bookmakers Super Bowl 59 poised to break betting handle rec...

Prime Suspects is back with Ep. 65, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A roller-coaster weekend of betting results, including a costly safety in the NFL divisional round Proposed legislation in Iowa and Massachusetts that could impact proxy betting and tax rates The evolving landscape of the MIT Sloan Sports Analytics Conference   Wa...

Prime Suspects is back with Ep. 64, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: A turnaround weekend at Prime Sports with better-friendly results FanDuel's $370M hit from parlay-heavy betting wins and its implications Predictions for the sweepstakes betting industry in 2025 The story behind the Prime Sports name and its unique origin   Watch...

Prime Suspects is back with Ep. 63, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: A "bloodbath" betting weekend at Prime Sports to start 2025 Novig’s marketing shift: from sharp betting to attracting casual players DraftKings' new subscription service offering boosted odds for parlay bettors   Watch the video version  here .   More:  Register...

Prime Suspects is back with Ep. 62, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn for a special New Year’s Eve edition as they ring in 2025 together. In this episode, the guys discuss: Holiday scheduling challenges and how regional differences impacted Ohio and New Jersey markets. The Swish Analytics lawsuit over sports odds data and its potential ripple effects. Crypto.com ’...

Prime Suspects is back with Ep. 61, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn. In this episode, the guys discuss: How holiday sports schedules have turned Christmas week into a key moment for both bettors and bookmakers The current state of sweepstakes betting, its grey-market challenges, and what it means for player protections in the U.S. The evolving role of...

Prime Suspects is back with Ep. 60, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: A rough NFL and college football weekend for Prime Sports OddsJam’s $160M sale to  Gambling.com  and what it means for betting tools in the industry Prime Sports' upcoming launch in Kentucky and their partnership with Churchill Downs   Watch the video version  h...

Prime Suspects is back with Ep. 59, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: The risk versus reward of this past weekend's $3.1M bet taken by Circa, plus Adam's weekend at the track in Jamaica   ⁠Their reaction to new calls by two Senators calling for an antitrust investigation into DraftKings and FanDuel Robinhood's potential move into...

Prime Suspects is back with Ep. 58, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: Thanksgiving weekend's NFL action and betting trends College football playoff market fluctuations and notable odds Consolidation in sports betting: perspectives on leading vs. challenger brands   Watch the video version  here .   More:  Register at  PrimeSports....

Prime Suspects is back with Ep. 57, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this one, the guys discuss: David Hill's Rolling Stone feature examining whether the $11 billion online sportsbook bubble is about to burst. The role of courtsiding and past posting in sports betting and how Prime Sports manages these challenges. How regulatory environments and player prof...

Prime Suspects is back with Episode 56, hosted by Matt Landes, alongside Joe Brennan Jr. and Adam Bjorn.   In this episode, the team covers: Ohio’s turnaround in betting performance: How anti-Ohio bets delivered record pregame results despite challenges with live play. Titanplay controversy on gambling Twitter: A discussion on a regulated operator’s decision to double the vig for specific customer...

Prime Suspects is back with Ep. 55, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Adam’s recent winning football picks and strong live betting results for Prime Sports in Ohio and New Jersey Prime’s debut in Eilers & Krejcik’s app rankings, the critical feedback received, and their niche focus on experienced bettors Planned improvements for...

Prime Suspects is back with Ep. 54, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.    In this one, the guys discuss: The NFL weekend highlights for Prime Sports and big wins from the Breeders Cup How the short Dodgers-Yankees World Series impacted Prime Sports’ bottom line Current challenges for affiliates in sports betting, with a shift away from traditional CPA models Elect...

Prime Suspects is back with Ep. 53, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn.   On the week of the Sports Equinox, the guys discuss: Preparations on the Prime Sports trading floor ahead of the Sports Equinox Early action and results from the World Series, and expectations for the marquee Yankees/Dodgers series The arbitrage action that Prime Sports has seen in...

Prime Suspects is back with Ep. 52, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: the 1-year anniversary since the launch of Prime Suspects, and their reflections through one year of podcasting NFL week 7 results for Prime Sports, including some insight from Adam on the breakdown between pregame and live action their analysis of ⁠DraftKings’ ac...

Prime Suspects is back with Ep. 51, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The results from week 6 of the NFL for Prime Sports, plus a look at how the MLB playoffs have been trending The possibility of Circa Sports entering California, with discussion around mobile vs in-person registration, and the complexities of mobile betting technol...

Prime Suspects is back with Ep. 50, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The football weekend that was for Prime Sports across both NFL and NCAA The launch of Prime Sports on SpankOdds, and a broader look at what goes into being added to an odds screen A recent quote from Fanduel CEO Amy Howe that the company is targeting 16% structura...

Prime Suspects is back with Ep. 49, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: FL Week 4 results for Prime Sports, and which games were most pivotal for the book The proposed SAFE Bet Act, the changes it is suggesting, how the legislative process is likely to play out, and what the guys expect to come out of it Next week’s G2E conference in...

Prime Suspects is back with Ep. 48, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: The chaotic NFL Week 3 results and its impact on Prime Sports Responding to a controversial comparison on legalized sports betting and discussing proposed regulatory changes The MLB Players Association's lawsuits against major sportsbooks for unauthorized use of p...

Prime Suspects is back with Ep. 47, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this episode, the guys take a deep dive on last week's MA Gaming Commission hearing on limiting, including: Their high-level impressions of the discourse in the hearing, which included Joe as a participant The positions taken by many of the other operators at the hearing, their characterizat...

Prime Suspects is back with Ep. 46, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Highlights from the opening games of the NFL season and how Prime fared Bet365 generates more revenue in Kentucky than BetMGM, Caesars, and ESPN BET combined A look at the delayed launch of Penn’s ESPN BET app   Watch the video version here .   More:  Register at ...

Prime Suspects is back with Ep. 45, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: New numbers from Arizona showing strong growth in handle, and why the guys are excited about expanding to the state later this year DraftKings’ acquisition of Simplebet, what it says about DraftKings' strategy, and what it means for the future of the "micro bettin...

Prime Suspects is back with Ep. 44, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: News that Kentucky surpassed revenue projections through the first 9 months since launch, and what the guys make of it given Prime Sports’ ambition to enter the state later this year  ⁠Colorado Division of Gaming taking a moral stance against 100+ betting markets...

Prime Suspects is back with Ep. 43, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: July’s mobile betting market share numbers in New Jersey, and what the guys make of Prime Sports cracking the top 10 list for the first time Notre Dame’s suspension of its mens swimming program for 2024-25 after it was revealed that athletes created an internal sp...

Prime Suspects is back with Ep. 42, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. In this one, the guys discuss: Their retrospective on the Olympics as a betting event now that it has concluded, including how the results fell for the sportsbook, and Prime Sports’ decision to pay out both sides of the gold medals market  ⁠The Bet Bash re-hash, with their personal reflections...