Prime Suspects

Prime Suspects is back with Ep. 18, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Prime Sports coming to New Jersey in time for March Madness Saturday Night Live's satire on sports betting commercials A proposal in Illinois to more than double the sports betting tax rate, and what this says about the larger U.S. regulated market      More:  Register at  P...

Prime Suspects is back with Ep. 17, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: An update on Prime Sports's progress toward launching in New Jersey and Kentucky Super Bowl results for sportsbooks, and what to make of wide swings in wins or losses from one book to another A feature story in The Washington Post on the legendary South Point Sports Book, an...

Prime Suspects is back with Ep. 16, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Why Chiefs-49ers going to overtime represented a pivotal swing for sportsbooks, including Prime Sports Shifting their focus to March Madness and other major events now that the NFL season is in the rearview mirror Top takeaways from a thought-provoking profile on the self-pr...

Prime Suspects is back with Ep. 15, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Prime Sports's robust betting menu for Sunday's "Big Game," including noteworthy bets being offered and surprising action so far Sports betting features in the past week on "60 Minutes" and ESPN's "Outside the Lines," and what the mainstream coverage says about America's evo...

Prime Suspects is back with Ep. 14, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   The guys discuss: Early thoughts on the 'Big Game' LVIII, and where the early money has come in for Prime Sports Why the new BetMGM commercial "couldn't have been a bigger self-own" The new partnership that will bring BetMGM's odds to Twitter/X, and whether it signals a saturation of betting...

Prime Suspects is back with Ep. 13, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: how Prime Sports sets its opening numbers for major events like NFL playoffs the many layers to the story about ESPN offering an unprecedented odds boost for the Ravens/Texans game this past weekend the betting content landscape in the wake of recent layoffs at Sports Illustra...

Prime Suspects is back with Ep. 12, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: The NFL changing the schedule for the Buffalo/Pittsburgh game, and how various operators handled action on the game prior to the change An active MMA fighter (and 20x UFC veteran) Derek Brunson touting himself as the "Parlay King" on Twitter, and the line between poor optics a...

Prime Suspects is back with Ep. 11, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Prime Sports cracking the top 10 of Ohio sportsbooks by handle through the first 10 weeks being live news that 2 more DFS sites have been accused of not paying out customer winnings some potential betting opportunities and strategies to consider for the upcoming NFL playoffs  ...

Prime Suspects is back with Ep. 10, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: their reflections and takeaways from 2023 since Prime Sports' launch the state of officiating in the NFL in the wake of the controversy from the Lions/Cowboys game what they see for the industry in 2024   More:  Register at  PrimeSports.com Download the  Prime Sports app Follo...

Prime Suspects is back with Ep. 9, hosted by Matt Landes, and features a deep dive 1:1 discussion with Adam Bjorn.   In this episode, the guys discuss: Adam's background as a bettor, including some of his most memorable wins What he's learned as a bookmaker that has helped him to become a more successful bettor The role of reduced juice sportsbooks, and the importance of line shopping to find the...

Prime Suspects is back with Ep. 8, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: their thoughts on the role that affiliates play within the ecosystem, and the role they will play for Prime Sports recent bettor frustrations with various mobile sportsbook apps, and why that is happening public market analysts shifting to a bullish sentiment...

Prime Suspects is back with Ep. 7, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: a #GamblingTwitter debate about why sportsbooks actually restrict and limit customer accounts NY's proposed iGaming bill, and how Prime Sports is thinking about the casino vertical Hard Rock's monopoly on mobile betting in Florida, and what that means for bet...

Prime Suspects is back with Ep. 6, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: LeBron's manager, Maverick Carter, admitting to betting on NBA using an illegal bookie, and why the actual story is more about the shortcomings of regulated US operators Kindred's withdrawal from the US market, and what they make of the decision behind it The...

Prime Suspects is back with Ep. 5, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.   In this episode, the guys discuss: Prime Sports' results through two full months of being live in Ohio The march towards $100 billion in handle in 2023 at regulated American operators, and how much handle remains offshore NFL Week 12 favorites going 12-4 against the spread, and the impact of t...

Prime Suspects is back with Ep. 4, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: The impact of the Joe Burrow injury for Prime Sports as an Ohio-licensed sportsbook Making sense of all the ensuing noise and drama after the injury, and the culture of refunding losing bets Bettors' search for CLV for the Thanksgiving slate, and whether CLV even matters   More...

Prime Suspects is back with Ep. 3, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: What it means to be a 'sharp' bettor The launch of ESPN Bet, and whether its personalities and betting analysts can successfully avoid conflicts of interest NFL Week 11 opening numbers, and whether originating numbers still matters in NFL markets   More:  Register at PrimeSport...

Episode 2 of Prime Suspects is the debut episode hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn. The guys discuss: Why Prime Sports is still in 'soft launch' mode DraftKings recently overtaking Fanduel's market share lead The busy fall sporting calendar, the opportunities it creates for bettors, and the challenges it creates for sportsbooks   More:  Register at PrimeSports.com...

The debut episode of Prime Suspects is a crossover with The Betting Startups Podcast, where Joe and Adam give Jesse the background story on Prime Sports. Hear them discuss:  Being at the forefront of the lobbing effort that eventually led to PASPA’s repeal in 2018 Why they see big opportunity in bringing an old-school bookmaking approach to the US “Doing a really crazy thing ahead of launching” an...