Predictable B2B Success

In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include: How to best define neuro-marketing How brands should approach the idea of being an emotional state reliever How to go about defining your brand values Why businesses need to invest in defining their brand values How to approac...

How to increase productivity in the workplace to drive business growth. In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include: Why look at productivity and efficiency through the lens of managi...

In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: What is creative thinking Why is it an issue in most organizations How to best go about fostering creativity at the workplace What are the benefits of...

In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: The challenges of running a sales team The importance of a sales team and sales leadership Why hiring is a critical part of...

In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: What is your take on advertising Is advertising for every business? Why or why not What pre-requisites a company should meet...

How to use the power of emotion in marketing to drive business growth. In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: What is emotional marketing...

In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Marketing vs branding what are the differences Why marketing is not everything Why you are not the ultimate authority when it comes to your brand Why there is no formula for success with branding Marketing can be a great way to get a customer’...

In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include:  How Bastien has created influence with his audience...

In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include:  Codifying success for software companies through frameworks and systems The iceberg...

In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:  Why software businesses struggle to achieve predictable succes...

In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include: What is a customer-driven marketing strategy How to use feedback to improve your offering What is the best way to identify customers that really speak...

In this episode, Jeff Bajorek, a proven sales expert, and trainer as well as the author of "The Five Forgotten Fundamentals of Prospecting" shares his perspectives and experiences of the critical functions of sales management that drive business growth. Insights he shares include: The meaning and definition of sales management The objectives of sales management A key skill that sales leaders often...

How to create amazing content: 10 ingredients to drive long term growth. In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights he shares include: The problem that MarketMuse is trying to help solve How Jeff views the relationship between content and sales H...

In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include: Why do B2B companies still view their websites t...

In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline. Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers. Insights she shares include: What is a data science process What is a data science life cycle Stag...

In this episode, Sean Whitfield, founder of Eloquent Digital (a full-service digital agency) shares his perspectives on generating demand for B2B businesses. Insights he shares include: Why Sean says he is done with inbound marketing strategies Why Sean would rather focus on generating demand What is demand generation How is "demand generation" different from “demand creation” How to distinguish b...

In this episode, Mike Maynard, Managing director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include: What are vanity metrics Why vanity metrics do businesses a great disservice How to identify vanity metrics What metrics s...

IIn this episode, Marcus Cauchi, founder of Laughs Last Ltd and fractional Chief Revenue Officer for a number of technology scale-ups shares his thoughts and perspectives on channel sales strategies that drive massive growth and how to best structure your channel sales partnerships.. Insights he shares include: What are channel sales What are channel sales Benefits of channel sales strategies How...

In this episode, Susan Dean, founder, and CEO of Dean Publishing shares her lessons and thoughts to best answer the question - how to write a bestseller that drives business growth. Insights she shares include: What is a bestseller and the benefits of writing a book How to ensure that your bestseller serves business objectives. What could that look like for B2B companies How to write a bestseller...

In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include: What is automated marketing Why does automated marketing fail What does good marketing automation look like How to start the process of marketing automation How to personalize the experience How to find...

In this episode, Todd Caponi, CEO of Sales Melon LLC and author of the book "The transparency sale" shares his experience and thoughts on how to build trust with customers. Insights he shares include: Why the future of sales is radically transparent What differences are there between transparency and authenticity The biggest point of differentiation that most businesses ignore How to build trust w...

In this episode Dylan Ogline, CEO of Ogline Digital shares examples of niche marketing and how we can draw inspiration to create predictable profits. Insights he shares include: What is niche marketing Why digital agencies should go niche instead of full service Examples of niche marketing - what does it look like for agencies and other companies How to find a niche market Identify your strengths...

In this episode, Kristina Shea, a Virtual CMO and the founder of Kvision. shares her perspective on the purpose of branding and how to use it to boost revenue. Insights she shares include: What Is the purpose of branding How your company’s image is more than just a logo. The difference between a logo and brand What is the purpose of branding in marketing How to use the purpose of branding strategi...

In this episode, Tyron Giuliani, a serial entrepreneur (and a coach to professionals, business owners and entrepreneurs, engaging in B2B, on how to transform their LinkedIn™ into a non-stop, business lead generating tool.) shares his perspective on crafting and using LinkedIn messages to connect with your future customers. Insights he shares include: What do businesses do wrong in their desire to...

In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers. Insights he shares include: What does Influencer marketing mean How do you define social media influencers What role do social media influencers play in marketing Is influenc...