Predictable B2B Success

In this episode, Gianni Cara, a personal brand strategist shares how best to build out sales funnel models that drive revenue. Giannni helps entrepreneurs and executives with established personal brands to create their branding funnels so they can maximize their profits and their impact in the market. Insights he shares include: What businesses do wrong with their PPC led sales funnel models What...

In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing What is a personal brand and why personal branding is important The time...

In this episode, Claire Chandler, President and Founder of Talent Boost shares her insights into what is talent management and how successful companies build out a talent management framework and strategy to boost revenue. Claire leverages over 25 years of experience as a people leader, HR executive and business owner, to help her clients create predictable business success by turning their great...

In this episode, Jonathan Miller, founder of the Mindful Communication shares powerful skills needed for communication and conflict resolution in the workplace. Jonathan is also a speaker, facilitator and leadership coach who specializes in working with high performers to be powerful in the face of conflict by focusing in on aspects of self leadership and communication skills. Insights he shares i...

In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product. Raman is the founder of 20 Nickels and hosts the following podcasts - Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities...

In this episode, Jamal Reimer, founder of the Mega Deal Secrets masterclass shares his take on enterprise sales definition and mega deals, as well as his perspective on enterprise SaaS sales process and creating mega deals. Jamal has over over 30 years of experience in sales, was a Strategic Account Manager and top 1% performer at Oracle and is a go to expert in closing mega deals worth more than...

In this episode, Maura Thomas, shares her experience and observations on how to improve productivity in an organization. Maura is a speaker corporate trainer, author of three books and a contributor to Forbes and the Harvard business and productivity consultant that creates predictable business success by empowering individuals to make the most of their moments and by empowering organizations to u...

In this episode, Chris Goward, founder and CEO of Widerfunnel, the Go Digital Group and the author of "You Should Test That!" shares his lessons on creating dramatic business improvements by developing a culture that looks to improve user experience for customers. Insights he shares include: What got Chris started on the journey to improve user experience for customers What experimentation as a me...

In this episode, Melissa Schneider VP of Product Marketing & Marketing Operations at GoDaddy shares her observations on strategic adaptability for businesses in light of COVID. Insights she shares include: What is strategic adaptability Godaddy's survey of small to medium-sized businesses Observations on businesses' ability to adapt to a changing business environment How to create a competitiv...

In this episode, David Krieger, CEO of Sales Roads, a company that helps create predictable prospecting programs through outsourced sales solutions shares proven B2B sales strategies and tactics to drive your revenue. Insights he shares include:   What is the meaning of B2B sales Why is B2B sales hard and how to handle it with an outsourced solution What is a B2B sales strategy Why run a survey of...

In this episode, Andrew Tarvin, the world's first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication. Insights he shares include: Why Andrew left P&G to start Humor at work Why is humor important in business communication What are the potential downsides of using humor in business communication What are key opportunities and threats of usin...

Brenden Kumarasamy, founder of Mastertalk a YouTube channel, helps purpose drive entrepreneurs master their communication skills and share their ideas with the world. In this episode, he shares his insights on how to make a successful sales pitch that persuades more effectively. Insights he shares include: How do you write a sales pitch for an interview Why is a sales pitch important What are some...

In this episode, Stephan Meyer, a business psychologist with 25 years of experience in change management and digital transformation shares insights from his PhD research on radical change management frameworks that drive growth. Insights he shares include:  What is change management The problem with current change management frameworks and why they don't seem to stick Does radical change need to b...

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include:  Why most businesses get strategy wrong Why customer engagement is a key part of a digital marketing strategy How to distinguish and define customer engagement and user engagement The key prin...

In this episode, Filip Zolata, CEO of MAOIO, a full-service digital agency that helps clients with automation processes and shaping their complete digital presence shares how to create referral businesses and examples of effectively doing so without any tools and incentives.  Why integrity places a key role in referral businesses How Filip's networking process leads to referral business How to bui...

In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include: How Jono first come to realize the power of community Are some businesses better suited to creating communities than others Is building a community is a key part of generating business...

In this episode, Matthew Gessler, with over 20 years of experience practicing executive-level UX strategy, user experience, design, and management shares how to create a UX strategy roadmap that continually delights customers. Insights he shares include: What is a UX strategy roadmap What are the benefits of creating a UX strategy roadmap What are signs of a bad roadmap Is a culture change often r...

In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller - Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day shares how to How to use a product-market fit framework to boost growth. Insights he shares include: How to find product-market fit Luke's product-market fit framework How Luke's product-market fit framework differs from the...

In this episode, Tony Guarnaccia, founder of Results Trained and the author of Small Steps to Grow Profits, shares the keys to the best marketing strategies used by successful companies to grow predictably. Insights he shares include:  Why marketing is becoming so difficult today The framework that companies can use to audit themselves and thereby identify the gaps in order to, make progress, and...

In this episode, Jake Lynn, a leading authority on telesales shares how to go about building a B2B sales pipeline. Insights he shares include:  The difference between telemarketing and telesales Where does the sales relationship with a customer end How to go about building a B2B sales pipeline  How to easily identify those who are ready for the next stage of the pipeline How Jake adds value to tho...

In this episode, Justin Stephens, CEO of Prospecting Done For You (PDFY), a company that creates prospecting systems that work and nurtures leads into sales calls, shares powerful prospecting and lead generation techniques for 3x growth. Insights he shares include: The difference between lead generation and prospecting How to determine whether your prospecting techniques work The biggest mistake t...

In this episode, Jessica Rhodes, the founder, and co-owner of Interview Connections, the first and leading podcast booking agency, shares how to be a great guest on a podcast and drive growth. Insights she shares include: Why include guest appearances as part of your content marketing strategy How to best invest in podcast guesting Why podcast guesting should be a long term strategy How a media do...

In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include: What is the problem that most businesses experience in gaining and using testimonials How should a company think about customer testimonials in terms of contribu...

In this episode Allan Langer, author of bestselling book -  The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include: How to balance the need to help people with the need to make a profit Should revenue be the primary metric for a business The best to bring alignment with busine...

In this episode, Ana Raynes, founder, and owner of Simplified Impact, a B2B digital marketing full-service agency that focuses on the CEO and lead generation, shares her thoughts on short term marketing strategies vs. long term marketing strategies and how to optimize for both. Insights she shares include: Comparing short term marketing strategies vs. long term marketing strategies How to optimize...