Predictable B2B Success

Almost 8% of sales leaders say their teams could get on just fine without any cold outreach at all (those emails, calls, and LinkedIn messages to people they've never met before). Less than 20% of them, however, have a real way to get introduced to new buyers. That's the paradox. What if you could tap into a powerful network within your team, your investors, and your customers, turning every piece...

Introduction When a customer says to you, “You’re cheap, so you can’t be very good”, what occurs? For Vitalii Sydorenko, this remark completely changed all his previous ideas about pricing and product value. This enlightening episode of Predictable B2B Success traces Vitalii's journey from a founder who set his prices far too low to a bold entrepreneur who tripled them and watched in amazement as...

Why do customers who praise your demo end up not buying? In this striking episode of Predictable B2B Success, Vinay Koshy interviews Dan Mosher, CEO and co-founder of DealGround, about the awkward gap between using a state-of-the-art product and trusting it when it really counts. Since Dan Mosher knows the kind of thing it takes to gain a foothold in difficult markets, having been involved in grow...

So why do so many medical device startups fail to account for a danger that could bring their whole business crashing down? In this episode of Predictable B2B Success, Vinay speaks to Christian Espinosa, the founder of Blue Goat Cyber, about the little-known aspects of cybersecurity in the medtech field a risk that is so badly underestimated that even the best industry articles and founder discuss...

You've seen the report saying organized retail crime is causing serious damage to stores and behind almost half of all inventory losses. Yet what if that idea is nothing more than a myth? In this episode, Vinay invites Russ Hawkins, president and CEO of Agilence, someone who has, for nearly twenty years, assisted retail, grocery, and restaurant chains in identifying the true causes of loss, which...

Imagine establishing a successful and profitable B2B software business serving hundreds of customers in more than 25 countries without using paid advertisements, making sales calls, running referral programs, or securing venture capital. That is what Varun Jain, co-founder and CEO of ComplyJet, aims to demonstrate. In this episode of Predictable B2B Success, Vinay Koshy examines a bold "subtractio...

Is everything you know about software pricing about to change? In this episode of Predictable B2B Success , Vinay Koshy interviews Kevin Surace, tech innovator, CEO of Appvance, and inventor with patents licensed by Apple and Amazon. They discuss why the per-seat SaaS model is becoming obsolete and what is replacing it. Find out how Kevin Surace navigated the transition from seat-based pricing to...

This episode focuses on the seismic changes AI has brought to business, and what happens when the very foundation a company builds is suddenly available to everyone almost for free. Three years ago, Sembly AI’s Artem Koren predicted that artificial intelligence would become the new “building material” for the enterprise, like carbon fiber for modern aviation. What he didn’t foresee: within 18 mont...

While it may seem your team is not using your new AI tools, they may be leveraging AI in ways you have not anticipated, often outside the systems you have implemented. In this episode of Predictable B2B Success, host Vinay Koshy interviews Tom Gersic, whose experience includes SaaS adoption at Salesforce, large-scale AI deployments in global banks, and, as founder of ux.ai, developing advanced sal...

Imagine making a single decision where the wrong answer could trigger a blackout or put lives at risk. Our guest today, Nissim Titan, is no stranger to this high-stakes environment. As founder and CEO of 4cast, an $8 million decision software company aiming for $30 million. He builds platforms for people whose choices have real-world, sometimes life-or-death consequences: defense units, emergency...

Most B2B tech founders blame lost deals on price, but what if that is rarely the real reason? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Alex M.H. Smith, author of "No Bullshit Strategy" and founder of Basic Arts, to challenge common misconceptions about strategy, value, and what it takes to create breakthrough growth. Alex highlights a fundamental problem in the indu...

If your company has implemented a chatbot or AI agent in the past two years, you may be focusing on the wrong objectives, potentially resulting in significant revenue loss. In this episode of Predictable B2B Success, we interview Dvir Ginsberg, founder and CEO of Encore, whose innovative approach challenges traditional AI deployment strategies. Many organizations rely on deflection rate, which mea...

As AI advances in producing content, writing code, and providing professional advice, the question arises: what remains uniquely human in the modern economy? While creativity and relationships are common answers, this week’s guest proposes a different perspective: verified judgment, or the ability to demonstrate accuracy publicly before outcomes are known. We examine whether professional trust and...

What if the simple discount code box on your checkout page is costing you more than you realize? In this episode of Predictable B2B Success, we meet Mansoor Osmani, a man who spent over three decades advising multi-billion-dollar enterprises on the intricacies of high-stakes negotiation, witnessing first-hand how pricing psychology drives buying behavior from Saudi Arabian Airlines headquarters to...

Many B2B companies allocate most of their growth budgets to acquiring new customers, often overlooking the significant revenue potential within their existing client base. Despite clear evidence that improving retention increases profits, customer marketing remains underutilized. In this episode of Predictable B2B Success, we examine why organizations frequently miss opportunities within their CRM...

The conversation addressed a common yet often overlooked challenge for B2B founders: slow pipelines may stem from a lack of trust in the entire product category, not just issues with the product, pitch, or lead volume. Buyers may dismiss a solution before learning about the company, simply because of skepticism toward the category. The discussion emphasized the complex process of establishing trus...

What if the advice you’ve spent years giving founders about fundraising and scaling is wrong? On this episode of Predictable B2B Success, Julia Delin, a former venture capitalist, incubator leader at Stockholm School of Economics, and now CEO and co-founder of Cheque, reveals how stepping onto the founder’s side changed her perspective on growth, cash flow, and what it takes to survive as a startu...

How much of your B2B pipeline is human, and how much is bots and AI masquerading as prospects? In a world where nearly half of internet traffic is artificial and digital engagement data is more synthetic than ever, how can B2B leaders know when they're making real connections and when they’re just shouting into the void? In this episode of Predictable B2B Success, we’re joined by Anders Boulanger,...

What if one proven methodology could turn B2B market share from stagnant to soaring, with a track record of guaranteed growth, yet almost no U.S. company has heard of it? In this episode of Predictable B2B Success, we speak with Hugo Van Den Biggelaar, a former Nike brand strategist turned evangelist for Bitsing, a 33-year-old European methodology that has fueled BMW, Shell, HP Enterprise, and tho...

Consider whether your company’s biggest growth barrier lies not in the market, product, or competitors, but in your unconscious relationship with money. In this episode of Predictable B2B Success, we discuss this perspective with Douglas Lynam, a former Benedictine monk, financial advisor, and acclaimed author. Douglas shares insights from his journey, moving from a vow of poverty to managing over...

Imagine building one of the world’s first cold email automation platforms, then deciding not to chase hypergrowth or venture capital but to grow profitably by serving a very specific kind of customer well. In this episode of Predictable B2B Success, Vinay Koshy speaks with Jeremy Chatelaine, founder and CEO of Quickmail, to discover how he prioritized product excellence and customer retention in a...

Why do nearly 60% of B2B purchases stall in indecision? What’s paralyzing buying committees, and can better communication break the gridlock? In this episode of Predictable B2B Success, Vinay sits down with Alkan Bolkaya, founder and CEO of Mail Softly, a fast-rising AI-powered business communication platform. Drawing from a background in decision-making theory and a track record of helping compan...

What if your biggest growth bottleneck isn’t a shortage of salespeople, content, or marketing firepower but the invisible assumption that only humans can drive revenue? In this thought-provoking episode of Predictable B2B Success, Lauren Esposito, Chief Marketing Officer at Assemble and former Salesforce leader, reveals a radical new way of building revenue teams. Imagine running a go-to-market en...

What happens when the future arrives faster than the market can keep up? In this episode of Predictable B2B Success, we dive into a classic B2B dilemma: being ahead of your buyers and what it takes to survive and thrive. Daniel Yoo is no ordinary AI founder. After managing over $800 million as a licensed financial advisor, he solved his own industry pain point by building one of the first AI note-...

What does it take to transform over 300 wearable devices’ worth of chaos into actionable insights powering healthcare, insurance, and wellness? In this episode of Predictable B2B Success, we sit down with Marco Benitez, a former taekwondo champion turned biomedical engineer and CEO of Rook, and explore the world where fitness, data integration, and enterprise sales collide. With a background spann...