Predictable B2B Success

Gary MacDougall is the chief technology officer at Pypestream and is a technology entrepreneur with over 20 years of executive-level experience building software, managing teams and successfully bringing products to market. Over time he has refined his unique blend of hands-on development, organizational leadership, and ability to create a development process for execution and delivery and enablin...

Mark Herschberg is a fractional CTO for various companies including Averon. He is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. He studied at MIT and started the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. In this episode, Mark shares his insights and perspectives on the 10 powerful ent...

Naira Perez, CEO of Springhill Digital a digital marketing agency that develops digital marketing strategies, identifying customer patterns and behaviors on and offline, and optimizing ROI through generating qualified leads, better processes, and effective planning and execution. In this episode, Naira shares her perspectives and insights in exploring the plethora of possibilities that exist in ra...

Tyzer Evans a top-performing salesperson who has been fast-tracked to manage and lead multiple sales teams. He has earned a reputation for being a "fixer" for businesses. In this episode, Tyzer shares his insights on winning sales deals by creating value for customers on an ongoing basis. How Tyzer earned his reputation of being a fixer Why do salespeople struggle to demonstrate value to potential...

Bianca Lager is the CEO of Social Intelligence a company that supports organizations in accomplishing compliant screening practices alongside the values-based goals of protecting workplace culture and preventing harassment. In this episode, Bianca shares her observations and insights into running compliant social media background checks that help with hiring the right people to unlock growth and t...

SaaS pricing models: A guide to crafting the right SaaS pricing strategies. Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a...

Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to cr...

Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include: Why is motivation important for an entrep...

In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include:  Why Mike decided to start his own agency Why he has developed the skill of listening...

In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include: How to best define neuro-marketing How brands should approach the idea of being an emotional state reliever How to go about defining your brand values Why businesses need to invest in defining their brand values How to approac...

How to increase productivity in the workplace to drive business growth. In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include: Why look at productivity and efficiency through the lens of managi...

In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: What is creative thinking Why is it an issue in most organizations How to best go about fostering creativity at the workplace What are the benefits of...

In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: The challenges of running a sales team The importance of a sales team and sales leadership Why hiring is a critical part of...

In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: What is your take on advertising Is advertising for every business? Why or why not What pre-requisites a company should meet...

How to use the power of emotion in marketing to drive business growth. In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: What is emotional marketing...

In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Marketing vs branding what are the differences Why marketing is not everything Why you are not the ultimate authority when it comes to your brand Why there is no formula for success with branding Marketing can be a great way to get a customer’...

In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include:  How Bastien has created influence with his audience...

In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include:  Codifying success for software companies through frameworks and systems The iceberg...

In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include:  Why software businesses struggle to achieve predictable succes...

In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include: What is a customer-driven marketing strategy How to use feedback to improve your offering What is the best way to identify customers that really speak...

In this episode, Jeff Bajorek, a proven sales expert, and trainer as well as the author of "The Five Forgotten Fundamentals of Prospecting" shares his perspectives and experiences of the critical functions of sales management that drive business growth. Insights he shares include: The meaning and definition of sales management The objectives of sales management A key skill that sales leaders often...

How to create amazing content: 10 ingredients to drive long term growth. In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights he shares include: The problem that MarketMuse is trying to help solve How Jeff views the relationship between content and sales H...

In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include: Why do B2B companies still view their websites t...

In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline. Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers. Insights she shares include: What is a data science process What is a data science life cycle Stag...

In this episode, Sean Whitfield, founder of Eloquent Digital (a full-service digital agency) shares his perspectives on generating demand for B2B businesses. Insights he shares include: Why Sean says he is done with inbound marketing strategies Why Sean would rather focus on generating demand What is demand generation How is "demand generation" different from “demand creation” How to distinguish b...