Pransform, Inc.

In this episode, we take a closer look at how you should curate playlists on your YouTube channel, and the importance of doing so with regard to the YouTube algorithm and overall search-ability of your videos and channel.

In this special Episode 50, we take a step back to reflect on the meaning of being an entrepreneur, being a risk-taker. We discuss the challenges of wearing all the different hats in a business, especially when you’re first starting out, and the potential benefits of offloading marketing to an external firm like Pransform. We also remind listeners to claim their free social media audit at our webs...

In today’s episode, we’ll cover how to create tweet threads on Twitter, and go over some ideas for maximizing the potential reach and engagement you can derive from threads.

In this episode, we introduce the concept of paid traffic and paying for ads, such as Facebook or YouTube ads, versus generating reach through organic content development and posting. We discuss at the very high-level the trade-offs between using organic and paid strategies.

In this episode, we discuss some novel ways to look at a single piece of content and turn it into multiple pieces of content. By doing this, we give ourselves a better chance of achieving higher rates of content production, and improve our chances of reaching the intended audience.

In this episode, we’ll take a look at some news that came out this week for both Facebook and Twitter and discuss the impacts on your business and your marketing efforts. For Facebook, the news centered on its ability to target demographic interests within its ad platform; for Twitter, the news centered on the opening up of the professional profile option, which should provide you additional insig...

In this episode, we’ll explore a few novel approaches to developing and leveraging Q&A content, especially when you’re first starting out and don’t have the digital audience in place yet to generate native Q&A content.

In this episode, we’ll take a look at VaynerMedia’s “Vayner Volume Model” of content testing and development, as discussed in AdWeek’s piece on VaynerMedia this week.

In today’s episode, we examine the benefits of setting goals versus developing habits. We talk about how good social media posting habits lead to consistency and help avoid getting hung up on production value, both key ingredients to building a brand over time in the digital space.

In this episode, we’ll take a brief look at the concept of influencer marketing and how you may be able to leverage it for your business.

In this episode, we’ll go over the top three methods for generating greater organic reach and engagement on LinkedIn in 2022. You might be surprised at #1!

In this episode, we’ll discuss the news this week that TikTok has expanded its video format limit to 10 minutes. We’ll explore both the practical and symbolic implications of the shift to now include longer-form video content as opposed to solely allowing short-form video.

In today’s episode, we’ll discuss the idea that a large volume of content is a prerequisite for elevating your business into a brand. We’ll also discuss tactics for leveraging content across distribution platforms and not getting overly obsessed with production value. Part of the inspiration for this episode comes from material published by Gary Vaynerchuk’s agency, Vaynermedia, called “How to Mak...

In this episode, we’ll explore the benefits of going live on social media platforms in order to deliver video content to your audience. We also discussed the thought process you should employ when choosing which platform to go live on.

In this episode, we’ll talk about “philosophical assets” — that is, things like your company’s vision, mission, values, tagline and slogans that convey messaging about your business, why it exists and how it hopes to serve its customers. These items can often be overlooked, and it thus demands a degree of thoughtfulness that will pay dividends when you consistently infuse your marketing with these...

In this episode, we’ll cover some tactics for TikTok that involve increasing watch time and ensuring viewers watch your videos to completion. These metrics are important contributors to the organic reach that TikTok‘s algorithm will provide your videos.

In this episode, we’ll discuss some tactics you can use on Twitter to test and validate content for your long-form audio content, such as a podcast.

In this episode, we’ll take a look at another case study pertaining to the concept of existential benefits, which we first touched on back in Episode 24. In this case we’ll look at the Apple Watch series of commercials that came out in late 2021/early 2022 and dissect those commercials from the standpoint of how they exhibit features, benefits, and existential benefits.

In this episode, we conclude the 3-part series delving into the importance of the “know, like, trust” marketing principle. We examine what it means to move your customer through this journey into the final, most valuable portion of the sequence, where they’ve grown to trust your business and now view you as a brand versus a commodity.

In this episode, we continue the 3-part series begun in Episode 31, examining the concept of “know, like, trust” and how important it is to marketing and growing your business. This episode analyzes the “like” portion of that sequence, and provides tactics and ideas on how you can establish the “like” factor with your audience.

In this episode, we’ll discuss the absolute core principle in marketing known as “know, like, trust.“ Today will cover the “know” portion and go into depth about how crucial it is to your business that people get the opportunity to gain awareness of your business, and also get to know you as an individual. We’ll be following this episode with #32 and 33 where we cover the next two parts of this pr...

In this episode, we’ll go through a step-by-step guide published by Later.com on how to create Instagram Reels. This trend of short-form video content isn’t going away anytime soon, so mastering things like Reels (as well as TikTok and YouTube Shorts) is critical to your business.

In this episode, we’ll take a close look at the role that Twitter can play for your business and some of the different advantages that it brings in terms of organic reach, content publication, and customer service.

In this episode, we’ll explore the three different types of content that you can produce for your digital marketing and social media channels: video, audio, and text. We’ll also take a close look at the advantages and disadvantages of each, and provide you suggestions as to where you can publish each type of content.

In this episode, we provide you with ideas for your first two posts to get started on TikTok. TikTok is no longer an emerging social media platform, it’s a mainstay that must be at least considered as a part of your omnichannel social media marketing strategy going forward.