Pransform, Inc.

In this episode, we’ll take a look at some breaking news in the digital marketing world, including Facebook‘s new privacy features and TikTok‘s new video sharing features. We’ll also discuss a software tool that may assist you in capturing and rendering testimonials for your business (see Episode 25).

In this episode, we take a close look at the importance of user testimonials as the premier type of content that you can publish to promote your business. We also look at a couple of different tactics that you can use to convince current and past clients who may be on the fence about recording themselves, to actually go ahead and make you the most important kind of testimonial — video testimonial.

In this episode, we take a look at the concept of “existential benefits” — the idea that extremely well-established brands can move beyond the traditional features-and-benefits model and move into a realm where they can equate and attach more esoteric concepts like mindset, lifestyle, attitude and personality to their brand. This in turn makes the viewer feel like if they too owned that product or...

In this episode, we’ll take a brief look at the various services Pransform provides from a digital marketing standpoint. From high-level campaign planning, to social media management and execution, as well as website optimization and SEO, we’ve got you covered. If you’re ready to take your marketing to the next level in 2022, drop us a line!

In this episode, we talk about a specific tactic you can employ to create more content: answering questions from your customers in a way that’s universally applicable to your audience. We’ll also talk about how you can turn this tactic into a live format and take your brand authority up another notch.

In this episode, we’ll go into significant detail on how to approach keyword analysis for use in your written, audio and video content. We’ll talk about different ways to locate and refine the keywords that will give you the best chance for increased organic reach for your content.

In this episode, we take a deep dive into Instagram captions, discussing why they’re so important, and how to optimize them from a strategy and tactics perspective.

In this episode, we’ll go over what we like to think of as the 3 stages or strata of marketing assistance and success you can have in your business: 1) marketing as a function of saving you time; 2) marketing as a function of growing your business (revenue, clients, etc.); and 3) marketing as a function of branding (“becoming a media company”). Each of these stages brings you increased opportunity...

In this episode we talk all about LinkedIn hashtag strategies, tactics and best practices. We also emphasize the importance of establishing and maintaining a strong presence on LinkedIn to buttress your B2B and B2C efforts.

In this episode, we’ll tackle the differences between paid and organic traffic from a strategy and intent perspective. We’ll look at the various pros and cons of each one and help you decide what’s best for your business.

In this episode, we take a look at the rise of TikTok and its growing dominance, not only in the short form video space, but across social media in general.

In this episode, we'll talk a bit about why you should consider starting a YouTube channel if you haven't done so already, and then we'll explore some tactics for optimizing your channel for organic reach, as well as audience impact and loyalty.  We specifically cover things like your channel art, channel description, keyword analysis and selection, and publishing schedule. 

In this episode, we discuss the importance of bookkeeping and accounting functions for your business, as well as the various reasons and advantages to eventually outsourcing those functions.

In this episode, we go over the high-level elements Pransform offers through our free social and digital marketing audit. We take a close look at your website performance and optimization, as well as social media platforms and activity. The audit is totally free and you can do whatever you’d like with the summary we provide from it. If you’re interested, contact us via our website or Facebook or L...

In this episode, we’ll take a close look at the functionality and practical value of using Instagram Stories for your business. We’ll talk through 8 tips/tactics for making the most of Stories to maximize organic reach and user engagement.

In this episode, we discuss the importance of audio content and it’s impact on your audience’s time and attention span. We discuss the major audio delivery formats: podcasts, Clubhouse and Twitter Spaces.

In this episode, we’ll take a close look at the major differences between landing pages and websites, and the various tactics you can employ with both of them.

In this episode, we build off of what we discussed in Episode 7 regarding video content and captions, and dive a bit deeper into winning video content best practices and recommendations. Also make sure to check out the Social Media Today article that we quoted from (see link below), and download the 16-page report on video strategies located there. https://www.socialmediatoday.com/news/facebook-sh...

In this episode, we’ll discuss “trendjacking,” or the art of inserting your brand via social and digital media into culturally significant and relevant moments, often resulting in traffic spikes for your brand.

In this episode, we take a look at the importance of video content and its ability to create high levels of user engagement and organic reach on various social media platforms. We also talk a bit about the importance of captioning those videos in order to reach the widest possible audience.

In this episode, I discuss the news from today that Facebook was shutting down its facial recognition capability, the general trend recently of seismic changes surrounding Facebook, and the effects of all of this on your business. I also highlight the importance of diversifying your content platforms and the need to own your own traffic (i.e., email marketing).

In this episode, we’ll go into some details about how to create your website with the optimal user experience (UX) in mind. We break down 7 different areas to look at as you design and maintain your site.

In this episode, we discuss 7 common challenges faced by small businesses, and individuals CPAs specifically. Pransform has been assisting CPA firms create leverage in their business for over 18 years now, and we’re highly familiar with these challenges and how to overcome them.

Planning to create a logo for your brand? Thinking about revamping your logo? Confused about which color and design to choose? Pransform can help. This episode covers all of the details revolving around creation and design of logos. We go into depth about the various designs, styles, and colors, as well as methods you can use for protecting your logo from copyright and trademark infringement.

Apple’s iOS15 privacy update predominantly affects the email marketing strategies of advertisers. It is anticipated that email personalization might turn into a challenge for advertisers to implement. Want to know how the iOS 15 update affects marketers and what you can do about it?  Then check out Episode 2 of the Pransform podcast!