PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Send us Fan Mail In this special bonus episode for PR Yourself, we're repurposing an important interview between our host, Leah Frazier and the Money Mindset Academy creator Sean Croxton, that took place during Global Entrepreneurship Week. At the root of all things evading success, can often be boiled down to mindset. How has your upbringing molded the way that you think about yourself, your...

Send us Fan Mail Texas Startup Lawyer and friend of the show, Jessica Vittorio visits PR Yourself to chat all things surrounding her hot, new book: " How Not to F*** It Up: Legal Basics for Entrepreneurs on the Go ". We chat the "sexiest thing that entrepreneurs like to talk about, but legally get wrong" which is the area of fundraising: the good, the bad and the ugly; PLUS, pa...

Send us Fan Mail It's a special "PR Petty" PR Yourself episode with special guests Chandra Gore of Chandra Gore Consulting, PR Yourself Host Leah Frazier and House of Dasha owner Quiana McDaniel as they discuss the #GorillaGlueGirl case and the PR implications for Tessica Brown and Gorilla Glue. Connect with Chandra Gore on instagram @cgoreconsults and online at chandragoreconsultin...

Send us Fan Mail It's a free fall episode in the PR Yourself studio today as the unofficial co-host for the podcast, Quiana McDaniel, returns to fill in for the day. But on this day, Quiana has problems -- BIG problems. Facebook has completely shut down her Facebook page, which was one of the main ways she generated income for her business. We walk through the pros and cons of different ways...

Send us Fan Mail We bring back our favorite publicist, Cynthia Smoot to give you guys the scoop on what's trending in PR for 2021. How can you be more flexible with your social media or media strategy? How can you pivot your brand or business to reflect the things that your audience wants to see? From emotional connections to more value-based messaging, Cynthia and Leah dish out what they bel...

Send us Fan Mail This was originally a Facebook Live where Leah told her private PR Yourself community how to PR themselves for success on the hot new social media networking app, Clubhouse. She then decided to release the info to the rest of her followers because the feedback was so huge. Anywho, let's face it - it's been awhile since Leah has been in the club but now she's taking...

Send us Fan Mail It's been weeks since her Facebook Live rant and Leah is still up in da club. Clubhouse is more than poppin' now with heavy hitters such as Grant Cardone, Gary Vee, Tiffany Haddish and many others calling the app the "next big thing." Leah has navigated the app a little bit more and has now returned with even more tips on how to network like a pro, grow your pl...

Send us Fan Mail Marketing guru and CEO of ClickFlow, Eric Siu visits PR Yourself to not only discuss his hot, new book Leveling Up but to also dish advice to business owners needing to PR themselves with web traffic, blogging and other content marketing sources. The best selling author briefly chats about buying his company for $2, growing his podcast to 1.5 million downloads and taking a failing...

Send us Fan Mail We didn't want to have this conversation but we had to do it. It's the pink elephant in the room that publicists and even marketers don't want to discuss. Is radio dead? As someone PR'ing yourself, where should radio coverage fall on your list of media pitches? Is it even relevant anymore? We open up the debate with another appearance by music guru J. Butter an...

Send us Fan Mail It's another "PR Piss-off of the Week" with PR Yourself host Leah Frazier. On this episode, she spills the tea on a recent encounter she had with an internet show host requesting her to appear. What started off as a possible positive collaboration goes south really quick as Leah learns the deal is not all it's cracked up to be. Tune in for the scoop. Support th...

Send us Fan Mail Everyone is podcasting but SHOULD everyone be podcasting? On this episode, Jay Wong, CEO of Podcast Your Brand visits the show to share his insights and strategies for launching and building a successful podcast. Does closing $30K to $50K from your podcast sound attractive? Jay has done this for clients and gives the scoop on what this process could look like for you. Podcast Your...

Send us Fan Mail On this episode, Jessica Washington, the undercover "Ambassador for the Dallas Weekly" visits the show to discuss the inspiring pivot the historic publication has taken in an industry that is constantly evolving. As a former accountant, Jessica also shares her story of leaving one life behind to jump in now as the finance director of the Dallas Weekly, her husband's...

Send us Fan Mail In this episode, "The SEO Queen" Charlene McCraney visits the show to break down all things search engine optimization (SEO). Ever wonder how your favorite pages make it to the first page of Google? OR have you ever questioned how your competitors make it to the first and second pages of Google when you type in keywords that pertain to YOUR business? Charlene breaks it d...

Send us Fan Mail Leah puts her foot in her mouth as she brags about her recently viral TikTok video hitting 19.5K views -- after proclaiming earlier in 2020 that she would never Tik or Tok on the app. We bring in local TikTok star, Jessica Serna of My Curly Adventures, to give us her tips and tricks of succeeding on the platform. It's no longer for the kiddos or for GenZ. Non-profit leaders,...

Send us Fan Mail Today on the show we honor clean comedian, friend and beloved Pastor, Fred Thomas who recently passed away from COVID19. A light to all those who knew him, we take a look at his rise to fame following his viral video tribute to Whataburger's Honey Butter Chicken Biscuit sandwich. Taking a page from the hilarious comic's book, we discuss everything from channeling your au...

Send us Fan Mail She now goes by "Hot Mama", but we know her as the guest that just won't go away -- Quiana McDaniel of the House of Dasha. Leah and Quiana get into a friendly banter on what social media platforms businesses should be utilizing, but the one thing they can agree on is that IG Reels are the hot, new way to go for engagement, follower growth and brand exposure. Tune in...

Send us Fan Mail Today on the show, NBC 5's Laura Harris drops by to bring a little sunshine into our lives. The queen of positive thinking gives us insight into her life as an anchor for NBC, and also dishes some don'ts when it comes to capturing her attention. From keeping it brief to knowing your story (in three lines or less), Laura keeps it real when she says less is truly more. And...

Send us Fan Mail WFAA Channel 8 Anchor Tashara Parker visits the show to chat all things about bringing your authentic self to the table and how she organically PR'd herself over the years. From Tyler to Dallas, the "Community-Focused Storyteller" describes how unapologetically being you is the best marketing strategy you'll ever have. Plus, we get the tea from Ms. T, on her na...

Send us Fan Mail The Queen of "No-Nonsense" PR, Jen Iro of the Jen Iro Agency, comes on the show to talk about the magical world of relationship building with media but how she does so successfully -- like with a small incentive of a coffee meetup or gift -- or two. Tune in as Jen dishes her tips on how these incentives secure coverage, how she properly builds relationships that matter,...

Send us Fan Mail We bring in the woman responsible for snatching all of Leah's edges in 2020 -- Yasmine Salem-Hamden of Coaches and Co. We throw a little shade on the "everybody's a #coach or #consultant" parade, but Yasmine dishes how you can legitimately build a coaching or consulting practice and protect yourself legally. This "professional pivot" (as she has coine...

Send us Fan Mail Today on the show we receive the ultimate slayage from CW33's Jenny Anchondo of the Morning After Show. The fashionably obsessed anchor keeps it real with her fashion do's and don'ts for TV coverage, plus a little dibble and dabble on what's the proper beauty beat. Plus, stay tuned as she hits the PR Petty as publicist for the day for none other than Kim Kardas...

Send us Fan Mail Trina Terrell-Andrews, CEO of the Mark Cuban Heroes Center and the "real" Olivia Pope of Dallas comes on the show to talk PR in terms of security and logistics. Her long-time career as a journalist and publicist to high-profile athletes has afforded her the opportunity to learn first-hand that protecting your name and image is the highest priority of PR'ing Yourself...

Send us Fan Mail Why is it that people feel that they have to post EVERYTHING online? Sometimes it backfires -- especially in the world of news. It's not newsworthy if EVERYBODY knows about it. Senior Editor for Dallas Innovates Alex Edwards visits the show to talk exclusivity with media, timing and moving in silence -- otherwise she doesn't need you or your story! (oop!) J. Butter pops...

Send us Fan Mail WFAA Channel 8 Daybreak Anchor Kara Sewell comes on the show (glamorously of course) and spills the tea on some of her TV turn-offs: one of those which is when TV guests are too rehearsed and over-PR'd. To Kara, perfection is not relatable. Tune in as we discuss the types of stories that make for good TV, authentic approaches to PR and some rookie mistakes both Leah and Kara...

Send us Fan Mail Today on the show Leah discusses the advantages of Digital PR. Yes, print publications are glamorous and the end goal for many, but the true value is in Digital PR. From measurable stats and ROI to strategic SEO implementation, don't count the digital game out. Leah chats briefly on why PR'ing yourself digitally is key and how you can still go for your print #goals.   Su...