PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Send us Fan Mail PR often gets branded as “media outreach,” but that narrow definition leaves a lot of brand visibility and public relations opportunities on the table. In this episode of PR Yourself with Leah Frazier, we pull back the curtain on a more modern PR strategy for small businesses and entrepreneurs: event activations that build community, strengthen trust, and generate content, press,...

Send us Fan Mail Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group , a survey of 100+ journalists and media pros that spells out what actually drives replies and what quietly gets you deleted. But before we hope in, we start with a real, behind-the-scenes PR story from the beauty...

Send us Fan Mail The future of search and marketing is AI—and small businesses need to adapt fast. In this episode, marketing strategist Len Ward of Commexis dives deep into AIO (AI Optimization) and shares how small business owners can leverage AI to increase visibility (especially in AI searches), attract customers, and stay ahead of the competition. Len explains how AI is transforming the way p...

Send us Fan Mail Is SEO really dying? In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world. With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibil...

Send us Fan Mail Searching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further. In this episode of PR Yourself with Leah Frazier , host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan even...

Send us Fan Mail In this debut episode of our brand-new segment, Inside the Press Room , Leah pulls back the curtain on what journalists and editors really say once the cameras stop rolling and the pitches hit their inboxes. After weeks in and out of newsrooms, Leah has collected the top five, recent, real-life “overheards” — the comments, complaints, and cringe-worthy moments that reveal where bu...

Send us Fan Mail Recorded live at the Shef Food + Wine Festival , this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey. Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top dist...

Send us Fan Mail Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier , Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know. Madison shares new social media strategies, content marketing tips, and practical hack...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier , R&B artist Cupid —best known for smash hits Cupid Shuffle and Flex —shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset tha...

Send us Fan Mail Learn how to get media mentions, boost SEO, and build authority without hiring a PR firm. Leah Frazier chats with Brett Farmiloe, founder of Featured.com, on how entrepreneurs, startups, and small business owners can use Featured.com and HARO to land press coverage, drive brand awareness, and stand out as industry experts. Brett also gives listeners the scoop on new features for F...

Send us Fan Mail Think blogging is dead? Think again. In this episode of PR Yourself with Leah Frazier , Leah breaks down 5 powerful reasons you should start blogging and creating on Substack today—from building credibility to growing your audience and generating another revenue stream. But that’s not all. Leah also shares her hot take on Jussie Smollett’s new Netflix documentary The Truth About J...

Send us Fan Mail What does it take to push past fear, embrace your inner wisdom, and fully step into the highest version of yourself? In this inspiring episode of PR Yourself with Leah Frazier , Leah sits down with bestselling author and thought leader Brianna Wiest—keynote speaker at DFW Startup Week’s Women of Innovation Summit. Known for her transformational books like The Mountain Is You and 1...

Send us Fan Mail PR Yourself with Leah Frazier is back with another power-packed episode, and this time we’re diving into the top social media trends for 2025 with special guest Karlyn Ankrom, founder of Oh Snap Social. If you’ve been wondering how to grow on social media in 2025, this is your ultimate playbook. Karlyn shares: Why niching down your audience will be your #1 competitive advantage. H...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier , Leah dives deep into Influencer Marketing Trends for 2025 with two powerhouse guests: Cynthia Smoot of Gangway Advertising and Zach Wilson of Elite Talent Advisers. Discover what’s next in the world of influencer partnerships, how brands can authentically connect with audiences, and the evolving landscape of social media marketing...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier , Leah unpacks the viral Coldplay Kiss controversy and the crisis communication red flags that turned the moment into a PR disaster. What can brands and publicists learn from this moment? Leah breaks it all down. Then, she dives into essential trade show marketing strategies for brands who exhibit at expos, conventions, or vendor fa...

Send us Fan Mail What does it really take to bounce back from failure—and believe bigger for your future? In this powerful episode of PR Yourself with Leah Frazier , Leah is delivering double the motivation with a dose of inspiration from Oprah Winfrey and an exclusive interview with Slutty Vegan CEO, Pinky Cole Hayes. Oprah’s empowering message from the 2025 Good Soil Forum will challenge you to...

Send us Fan Mail In this powerful and deeply personal episode, Dallas singer and soul artist Larry g(EE) sits down with Leah Frazier to share his emotional journey battling stage 5 kidney disease—a diagnosis that changed everything. Once sidelined by his health, Larry opens up about how facing his mortality reignited his passion for music and gave new meaning to his voice and message. From the hig...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier , keynote speaker, author and personal branding expert Ramon Ray returns to share his game-changing “Celebrity CEO” strategy — a personal branding formula that helps entrepreneurs turn followers into superfans by being authentic, visible, and emotionally impactful. Leah and Ramon dive into the power of customer experience, the balan...

Send us Fan Mail In today's episode of PR Yourself with Leah Frazier , we're diving deep into a truth that too many overlook: not everyone is qualified to represent you . From agents and managers to publicists and brand reps, the people you choose to speak and act on your behalf are a direct reflection of your brand. Leah breaks down why your inner circle must align with your vision, val...

Send us Fan Mail Should celebrities speak out on politics, or should they stay in their lane? In this episode of PR Yourself with Leah Frazier , Leah dives into the ongoing debate over whether athletes or Hollywood stars like Snoop Dogg, Dolly Parton, and Taylor Swift should use their platforms to voice political opinions—or keep their views private. From endorsements to public backlash, she explo...

Send us Fan Mail In this episode, Leah is diving into the future of search and discovery: Google’s AI Overview. This is the ultimate PR play! Leah breaks down practical PR strategies for small business owners and entrepreneurs to consider, to ensure their brands, websites, and key content show up in Google’s AI-generated summaries. From mastering SEO fundamentals to creating high-quality, AI-frien...

Send us Fan Mail In this power-packed episode of PR Yourself with Leah Frazier , Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns for BravoCon, Peacock TV's biggest hits, Audible and more! Julie pulls back the curtain on what it takes to manage high-profile PR campaigns in today's ever-evolving media lan...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier, Leah is joined by PR experts Mike Mejer and Chandra Gore to explore the top PR trends set to shape 2025 and beyond -- particularly for small businesses and entrepreneurs. The discussion delves into the evolving media landscape, the integration of emerging technologies, and innovative storytelling techniques that will define the fut...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier , we dive deep into the world of strategic business storytelling with storytelling expert Seth Donlin. Discover why business storytelling is the secret weapon in PR for small businesses and entrepreneurs looking to build meaningful connections with their audience. Seth breaks down which stories resonate the most, shares practical ti...

Send us Fan Mail In this episode of PR Yourself with Leah Frazier , Leah is joined by Cynthia Nevels, CEO of Integrality, to tackle a critical topic in the digital age: oversharing on social media and how it can negatively impact your personal or professional brand. Can someone say "canceled"? Can someone say crisis management PR ASAP?   Cynthia, a business expert and strategist, shares...