PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Send us Fan Mail Are influencers out or are they still in? Vogue Business now predicts that there is the rise of "Genuinfluencers" - GENUINE influencers who don't want you to pay them anything (gasp), and who don't want to sell their audiences anything! Say it ain't so! Tune in as we ponder on this new wave of influencers AND as we interview Florida beauty influencer and m...

Send us Fan Mail We're back for another #PRPetty episode as we discuss the latest in North Texas news involving a Black high school principal, Dr. James Whitfield, and the request by his school board to remove a picture of he and his Caucasian wife, Kerrie Whitfield, from his Facebook photo albums. The photos under fire are of him and his wife on the beach. The shoot was taken as an anniversa...

Send us Fan Mail Here in PR Land we know that all it takes is one slip of the tongue and a little bit of loose lip yappin' to get your brand canceled forever. The heat was felt in the kitchen these past few weeks for 29-year-old rapper DaBaby as he insinuated homophobic language and HIV/Aids misinformation targeted towards the LGBTQIA+ community. This week on the PR Petty, we break it down --...

Send us Fan Mail In this episode of PR Yourself, we revisit Sha'Carri Richardson and her sneak attack promo with Kanye West and Beats by Dre, plus a behind-the-scenes discussion on Olympian gymnast Simone Biles' decision to withdraw from the team gymnastics competition at the Tokyo Olympics. Was this good or bad for her brand? And -- speaking of brands needling a little CPR, PR Guru and...

Send us Fan Mail It's the puff felt 'round the world as news burst of Dallas Olympic hopeful Sha'Carri Richardson failing a drug test, after earning her way into the 2021 Tokyo Summer Olympics to compete in the 100-meter race as one of the fastest women in the world. As some would say "it's just a little weed", or "The Olympic rules need to be reevaluated",...

Send us Fan Mail On this episode of PR Yourself, we sit down with Ed Zitron of EZ-PR to chat all things PR and media outreach, but things take an interesting turn when we get real about cancel culture: what is it, how brands get caught within its web, and how it can be avoided. Ed doesn't shy away from naming names and dishing out the game on what we're coining as the "realest"...

Send us Fan Mail Enjoy this PR Yourself sneak listen, of gospel recording sensation Lena Byrd Miles' new single "Watch Me." Be sure to check out our previous episode interviewing Miles (Season 4, Episode 16) and show support for this incredible artist by downloading the full single on all streaming platforms today! For more on Lena, be sure to follow her on IG @LenaByrdMiles.  Suppo...

Send us Fan Mail We stalked Gospel singing sensation Lena Byrd Miles after her stellar performance with Kanye West's Sunday Service choir for DMX's Memorial Service. We needed to know all the details on this beloved Gospel artist, and how she booked the solo heard 'round the world. PR Yourself Podcast host, Leah Frazier -- along with her unofficial co-host Chandra Gore, snag an excl...

Send us Fan Mail After 17 years in the fashion game, grinding, and taking some time off following the passing of her father, Dallas Plus Size Fashion Designer Shavonne Dorsey re-emerges with a new outlook, new designs and new opportunity. The dedicated designer gives us an exclusive interview on her Shavonne Dorsey collection hitting HSN on May 13th and the grueling process it took to get there. A...

Send us Fan Mail How many times have you heard the saying, "Get out of your own way."? In business and in life, it is a concept that can make or break our successes. We sat down with award-winning Hollywood producer, New York Times bestselling author and renowned motivational speaker DeVon Franklin to chat about his new book, Live Free: Exceed Your Highest Expectations . Tune in as he ca...

Send us Fan Mail The PR Yourself PR Petty crew is back at it to discuss another round of PR hot news! We first pay homage to DMX and discuss the memorial service held at Barclays -- and then round it out with what everyone is buzzing about on the interwebs... DMX's ex-wife Tashera Simmons and his fiancee Desiree Lindstrom. Has Tashera PR'd herself to an even higher likeability factor? Al...

Send us Fan Mail Yep, you've guessed it. It's another episode about...LinkedIn! But this time we hear it straight from the expert, Judi Fox, on the new features that are dropping like Creator's Studio, integrated LinkedIn Events options and more. Judi is the LinkedIn guru behind some major celebrity profiles and knows a thing or two about how to make your profile pop. Tune in as Jud...

Send us Fan Mail "The Kidd Kraddick Morning Show's" nationally syndicated radio veteran drops by the show to chat all things entrepreneurship and her venture outside of the airwaves, Emma Kelly and Me. Admitting to bumps along the way, Kellie keeps it real as to the unexpected feelings she's experienced with her small business and how she's pressed pause until further noti...

Send us Fan Mail Leah's favorite Dallas BBQ joint (and the reason for her COVID weight gain) is the latest in spotlights for this season of Discovery TV's Restaurant Recovery. She sits down with Smokey John's BBQ Co-Owner Brent Reaves to discuss their latest appearance on the show, what the experience was like, and where they are "PR'ing" themselves at for the future....

Send us Fan Mail There's no one else we'd bring on the show to talk the concept of branding yourself or your biz, than the master of it all -- executive and business coach L. Michelle Smith of No Silos Communications, LLC. The author of her latest book, No Thanks: 7 Ways to Say I'll Just Include Myself , stops by the show to chat all things on what makes a stellar brand. She also ke...

Send us Fan Mail In this latest episode of PR Yourself, we sit down with 12-Time Emmy Winning investigative journalist Mike Deeson based out of Florida. As he chronicles his colorful career, one thing's for certain -- Deeson truly LOVED his job prior to recently retiring. "Find what you love to do and get paid for it," he says, as he details eyewitness accounts of electric chair exe...

Send us Fan Mail Tune in to this week's PR Pissoff of the Week as Leah dives into an annoying habit that many DIY PR folks run into and develop, which may result in little to no coverage at all. If patience isn't your thing or you want your press piece published right here and right now, you may want to tune in close to this one.  Support the show Schedule Your PR Power Hour with Leah TO...

Send us Fan Mail Rachel Hollis and her Privilege has done it again. In this latest #PRPetty Episode, we dissect the latest Rachel Hollis drama off the cusp of her viral TikTok video that reeked of...well...it just reeked. In the absence of any type of humility, the blogger turned best selling author turned business consultant has ticked off the masses in a way that beckons for cancel culture. Will...

Send us Fan Mail One thing you can't or don't do -- is cold call Mr. 10X himself, Grant Cardone. It would be like saying "I'm going to ring up Oprah today" -- and then not expect to go through all of the red tape to get to her. But for Dennice Johnson of Hyphen, this story pans out differently. Without any formal education and with English as a second language, this go-get...

Send us Fan Mail In this week's #PRPetty segment, PR Pro Chandra Gore of Chandra Gore Consulting joins us to discuss the latest round of buzz surrounding the "Old Town Road" artist, Lil Nas X. The entertainer is no stranger to shock value but his latest music video goes straight to hell...literally...well, visually. Was this satanic video a PR Fail or PR Success? Could this damage h...

Send us Fan Mail "The reasons businesses fail is because they're not generating enough sales." We sit down with crowdfunding expert and Clubhouse rockstar, Samit Patel to decode the myths and mystery behind crowdfunding -- should you do it? When should you do it? How do you do it? and more! From building a community before you launch to executing your campaign successfully via Kicks...

Send us Fan Mail First off, Leah met Jana at the Club...Clubhouse that is, and now even after "last call", Jana just can't get rid of her. Jana Osofsky is a marketing expert and creator of the Pinterest with Purpose e-course. She drops by PR Yourself to chat all the reasons why business coaches and consultants should be on Pinterest. The undervalued platform is NOT SOCIAL MEDIA, but...

Send us Fan Mail We welcome a new "mate" on the show from across the pond who goes by the name of Jonny Pardoe. Leah puts Jonny in the hot seat as she fires off questions related to self-esteem building, confidence, and imposter syndrome, with the recognized expert. Jonny goes through the differences between each of the variables with tips on how to overcome them so that all listeners ca...

Send us Fan Mail Adrienne Rouan visits the show in one of the realest PR Yourself episodes to date. Her life reads like a Lifetime TV Movie, that even if you were to see it, you wouldn't believe it. Facing a past riddled with trauma, the now keynote and TEDx speaker discusses her past, her PTSD diagnosis, domestic abuse and more -- as she unpacks what led to a career in helping women create i...

Send us Fan Mail In this impromptu #PRPetty episode, Chandra Gore returns to discuss the latest irritant in PR News -- PR scams and scammers. It's the $97 too-good-to-be-true media proposals that are falling onto your feeds on Facebook and Instagram. OR maybe you have received a secret DM from a "digital media company" promising to get you into Forbes, Entrepreneur or Success Magazi...