PR Yourself with Leah Frazier: PR Strategies for Small Businesses and Entrepreneurs

Send us Fan Mail Erica Anderson, veteran publicist and Owner of PR Vein comes onto the show to chat all things relationship building. But first -- Vogue. We take a quick pause to fangirl over Erica's time in PR at Vogue and her coveted desk right across from Anna Wintour's office. Fast forward to her time at Net-A-Porter and others, and this episode will fly by fabulously in a New York M...

Send us Fan Mail Today on the show we sit down with Jenn Shertzer, Editor of Plano Magazine and our dubbed "Queen of Plano" to discuss the advantages of print magazines versus digital. We also keep it real on the advantages of paid media versus earned media, and why sometimes for small businesses, startups and entrepreneurs it makes sense to budget for this type of advertisement. Plus, s...

Send us Fan Mail Willie Johnson, Model Scout and Mother Agent Extraordinaire of J3 Productions returns to the show alongside one of DFW's rising music managers, J. Butter, to discuss the power of one's network. It's hard to PR one's self without the proper network surrounding you. The talk gets real when we discuss letting relationships, bad habits and mindsets go in order to r...

Send us Fan Mail Today on the show, the brains behind TruePoint Communications, Jessica Nunez, sits down with Leah to keep it real about attracting national press and media attention. True Point Communications is a Top 100 PR agency in the nation and is a three-time recipient of the Inc. 5000 Fastest Growing Privately-Owned Companies in the U.S. Even though Jessica admitted to being happy when Opr...

Send us Fan Mail WFAA Channel 8 Weekend Anchor Cleo Greene comes on the show to chat all things pitching and need-to-know when reaching out to anchors for media coverage. Often times brands, businesses and entrepreneurs wonder -- what's the best way to reach out for TV coverage? Well, in the world of Cleo, it's in her social media DM's. Tune in as she discusses what makes a great st...

Send us Fan Mail Today on the show Leah gets it all off her chest - indulge her for this much needed venting sesh. But pause - a quick PR Shoutout to publicist Jen Iro for her amazing PR campaign for the newly opened Soiree Coffee Bar in Dallas. Did someone say liquor-infused coffee? Did someone say the infamous Brunchaholics Soul Food Burrito as well? Tune in for the deets. But you may be acting...

Send us Fan Mail The House of Dasha Founder, Quiana McDaniel, drops by PR Yourself to talk about being the face of your brand and how people want to connect more with the Founder behind the brand now more than ever. Although she'd rather be a wallflower, PR'ing herself in front of her brand has helped to make The House of Dasha a household name. We also discuss her nervous ticks, cringea...

Send us Fan Mail Freelance publicist Ashni Pabley joins the show to chat about the myths of PR - what it is and what it ain't, but one thing she knows for sure -- it's a lot of work! One of the many things this PR newbie has learned, is how heavy copy-writing plays a role in the world of PR. As you PR Yourself, consider hiring a copywriter or brushing off your writing skills to secure th...

Send us Fan Mail Susy Solis, radio morning anchor at 1080 KRLD Radio and Founder of Susy Solis Media Strategies joins the PR hotseat as she discusses the importance of media training. It's a know-before-you-go type of affair before you do any type of TV or Radio interview. Practice makes perfect, and you certainly don't want to wing it as Susy dishes on how you can look good, sound good...

Send us Fan Mail Quiana comes back to PR Yourself to get some things off of her chest. She's sick of bad business and has something to say about it. It's PR with a negative twist but she's not naming names. Contrary to popular belief, your execution of customer service is definitely an extension of PR and can do more damage than good if you're not careful about it. Tune in to s...

Send us Fan Mail Today on the show, Cynthia Smoot, the official "Coordinator of Chaos" for Gangway Advertising, comes back to chat the latest success of her client -- Texas staple, Fletcher's Original Corny Dogs. She gives us the ultimate skinny (pun intended) on the world of marketing and PR for the renowned brand, plus scoop on how the brand had to adjust and pivot to thrive durin...

Send us Fan Mail You may have to adjust the volume on this one (sorry for the technical difficulties), but it's an episode you don't want to miss. We virtually travel up the highways to the DMV area to get the latest from the PR Goddess herself, Chandra Gore of Chandra Gore Consulting. We talk how to secure TV coverage when it's highly competitive or oversaturated with content - and...

Send us Fan Mail On today's episode, Quiana McDaniel admits she has baggage -- with being burned by publicists in the past. When you're done PR'ing yourself, you may want to consult with the experts. If you've been burned a time or two, we give tips and tricks on how to find the right PR Pro for your biz or brand and how to minimize the likelihood of further PR burn. We then la...

Send us Fan Mail What started out as a bi-weekly Instagram Live check-in with his followers has now turned into a full-fledged fitness apparel collection, complete with hoodies, tees, sweat pants, hats, workout pants, sports bras and more. Barber, Model, Influencer and former NFL Hopeful, Le'Nard "Nardi" Meyers visits the show to tell us exactly how he did it and how he launched his...

Send us Fan Mail Today on the show we have Cynthia Smoot of Gangway Advertising -- a noted publicist in Dallas, socialite and O.G. blogger also known as "Oh So Cynthia." She perfected the PR Pandemic Pivot in terms of virtual events and has assisted many local non-profits in reaching their fundraising goals with her twist to unique and interactive virtual events. But are people sick of v...