Potty Talk - The Podcast for Plumbing Business Owners

Private equity firms are on a buying spree in the plumbing industry, offering life-changing payouts to business owners. But is your company actually sellable? In this eye-opening episode, we reveal the three non-negotiable elements PE firms demand, why 90% of plumbing businesses aren't ready for acquisition, and exactly how to position your company for a major payday. Don't miss this insid...

Look, I don't need to tell you why not having systems is costing you millions. If you're saying to yourself 'but Richard, I don't know where to start with systems' then you need to join my FREE Million Dollar Plumber community where I share all my proven systems and templates. Plus, you'll connect with other plumbing business owners who are building scalable operations. Go...

In this episode of Potty Talk, Richard reveals the secrets to building a plumbing brand that stands the test of time. Branding isn’t about impressing yourself—it’s about connecting with your customers and meeting their needs. Richard breaks down why your brand should be built for them, how choosing the right business name can impact your success, and why disrupting the market is the key to standin...

In this episode of Potty Talk, Richard reveals the secrets that turns calls into booked jobs—every single time. The key to winning on the phone isn’t just luck—it’s about having a proven process that puts you in control, books the job for today, and delivers a top-notch customer experience. Richard shares why controlling the call is crucial, how booking for the same day boosts your close rate, and...

In this episode of Potty Talk, Richard breaks down exactly what you need to do when hiring for your plumbing business to avoid costly mistakes and build a winning team. The hiring process isn’t just about finding someone to fill a spot—it’s about bringing on the right people who fit your company culture and help you grow. Whether you’re hiring your first team member or expanding your crew, these a...

In this episode of Potty Talk , we’re diving into the essential strategies for building loyalty and trust with your clients—the foundation of a successful plumbing business. Richard shares real-world tips on how to foster relationships that not only bring in repeat business but also turn your customers into raving fans who recommend you to others. If you want to build a solid reputation that stand...

In this special episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, shares timeless lessons and insights from over 40 years of experience in the plumbing industry. Whether you’re just starting your plumbing business or looking to take it to the next level, this episode is packed with invaluable tips you won’t want to miss. Richard reflects on the challenges, successes, and game...

On this episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, reveals the ultimate secret to building a thriving plumbing business: satisfying good-paying customers. If you're tired of chasing low-margin jobs and want to attract and retain clients who truly value your work, this episode is for you. Learn how to identify your ideal customers, deliver top-notch service that keeps t...

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, dives into the secrets of maximizing profits in your plumbing business. Whether you're just starting out or looking to take your established business to the next level, this is a must-watch for plumbing pros who want to grow their earnings without burning out. Discover actionable strategies to boost your bottom li...

In this episode of Potty Talk LIVE , host Richard Behney, The Million Dollar Plumber, reveals the single, game-changing shift every plumbing business owner can make to see immediate results. Sometimes, transformation doesn't require an overhaul—just one powerful adjustment. Richard dives into this simple change, showing how it can streamline operations, boost customer satisfaction, and drive profi...

Join Richard in this post election addition of Potty Talk Live where he discusses what the election means for your plumbing business.

In this episode of Potty Talk LIVE , host Richard Behney, The Million Dollar Plumber, breaks down the 3 essential keys every plumbing business owner needs to achieve lasting success. Richard shares his insights from decades in the industry, highlighting actionable steps for growth, stability, and overcoming common challenges that often hold plumbing businesses back. Whether you're struggling with...

Potty Talk Live is Back!  You asked for it, and Potty Talk Live is coming at you once again—including co-host, The Lovely Laura! Join us as we dive into the best tricks, tips, and techniques to help you build and grow a thriving, self-sustaining, and highly profitable plumbing business. Whether you're just starting out or looking to scale, we'll be sharing real-world strategies that will take your...

In this episode of Potty Talk, host Richard Behney welcomes Matthew Werner, owner of Pine Grove Plumbing in Penticton, British Columbia. Matthew shares his inspiring journey of how he transformed his business by implementing the principles learned from the Success Academy. Discover how he went from charging $125 to $350 per hour, and how this significant change not only increased his revenue but a...

In this insightful Potty Talk episode, Coach Richard explores the proven mechanics behind the MDP Service-Sales System’s remarkable success rate. Learn about the unique blend of customer psychology and sales tactics that helps close nearly every call, and get tips on integrating these techniques into your day-to-day operations. 📞 Book a Free Coaching Call Unlock your potential with a free coachin...

In this episode of Potty Talk, host Richard Behney delves into the toughest challenges he faced during the first year of starting his home service business. From balancing family responsibilities and financial pressures to navigating the pitfalls of relying on general contractor accounts, Richard shares candid insights and lessons learned. Don't miss Richard's compelling story of resilienc...

Pricing isn’t just about covering costs-it’s about building a profitable business. Tune in as Coach Richard discusses how to integrate all your expenses, including the often-overlooked indirect costs, into your pricing model. Get practical tips on ensuring your hourly rate reflects the true value of your services LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook:...

On this special episode of Potty Talk, we’ve got Tony and Allison Walley from Walley Plumbing sharing their incredible journey. They went from a chaotic, roller-coaster life, barely staying afloat, to running a booming, multi-truck, multi-million dollar business. Tony was in the game for years, always feeling like he was just surviving. But after diving into the MDP Success Academy, everything cha...

Welcome to a game-changing episode of Potty Talk! Join Coach Richard as he reveals how to brand your Plumbing, HVAC, and Electrical Home Service Business. Discover how intuitive design, emotional engagement, and trust-building can revolutionize your brand and attract more customers. 🔧 What You'll Learn: Intuitive Design: How to create a Plumbing, HVAC, and Electrical service brand that stands...

Are you invoicing customers? Join Expert Richard Behney, the Million Dollar Pro, in this Potty Talk episode as he breaks down how to collect payment the same day as service delivery and lead to happier customers, fewer disputes, and an increase in 5-Star reviews. If you want to discover how others have become the leading plumbing, electric, and HVAC pros in their area, click the subscribe button t...

Say goodbye to free estimates and hello to something better! Tune in to this powerful episode of Potty Talk as Coach Richard shares why making this switch will make your business boom and customers cheer. Potty Talk #430 Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "b...

What is piece-rate pay and how does it benefit both techs and business owners? Join Coach Richard in this Potty Talk episode deep dive into the mechanics of piece-rate pay, exploring how it motivates and aligns tech performance with the financial health of the business. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for...

Ever wonder why flat-rate pricing is preferred by so many plumbing customers? Join Coach Richard and The Lovely Laura in this informative episode of Potty Talk as they break down the psychological and financial reasons behind this preference. Potty Talk #428 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing bu...

Is the culture in your plumbing business holding you back or propelling you forward?  In this Potty Talk episode, Richard and The Lovely Laura share how to ensure your desired culture becomes second nature with your staff. Potty Talk #427 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richa...

Ever get flustered by customer objections?  Join Richard in this informative Potty Talk episode as he shares an easy process that will turn most customer objections into approval. Potty Talk #426 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his k...