Potty Talk - The Podcast for Plumbing Business Owners

Most plumbing business owners leave thousands on the table every month because their techs are trained to fix the call, not serve the customer. In this episode Richard and Laura break down how to train techs to raise your average ticket without being pushy — the whole-home walk, the scripts, and the tracking system that turns your techs into trusted advisors instead of salesmen. Join the Success A...

Most plumbing businesses don't have a lead problem — they have a phone problem. In this video I walk through the 4-part call framework I used to close nearly every inbound plumbing call: controlling the conversation, building trust fast with empathy, booking for today, and qualifying the caller. If your schedule has gaps while your phone is ringing, this is exactly what needs to change — no ex...

Most plumbing business owners stay stuck in the truck because of a mindset problem — not a hiring problem or a scheduling problem. In this Potty Talk episode, Richard breaks down the five mindset shifts every plumbing business owner has to make to stop being the best  technician and start leading a real plumbing business. If you want out of the truck for good, start here, then go to MillionDollarP...

Most plumbing business owners are busy but not profitable — and there's a reason for that. In this video I walk through the 7 specific things I would focus on if I were trying to hit $1 million this year in my plumbing business: knowing the numbers, fixing pricing, generating consistent leads, increasing average ticket, building a sales system, getting out of the truck, and locking in daily fo...

Most plumbing business owners are working harder than ever and still can't break through to the next level — not because they're bad plumbers, but because they're still thinking like a technician instead of a business owner. In this video I break down the 5 specific shifts every plumbing company has to make to reach seven figures: getting out of the truck, building systems, fixing pric...

Most plumbing business owners don't realize their best free marketing strategies are already sitting inside their business — in their past customers, their trucks, and every job they finish. In this video I break down 10 specific ways to build a marketing system for your plumbing company that keeps the phone ringing without paid ads. If you're tired of writing a check every month just to m...

Most plumbing business owners don't own a plumbing business — they ARE the business, and the second they stop moving, the money stops moving with them. In this episode, Richard breaks down the 4 systems that build a plumbing business that runs without you: scheduling, pricing, people, and marketing & lead flow — the exact framework he used to build and sell a 7-figure plumbing business fro...

Hiring the best plumbing technicians starts with having a system that attracts the right people before you're desperate. Richard Behney shares how to build a hiring process that brings in techs who actually represent your plumbing business the right way. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Most plumbing businesses don't have a lead problem — they have a conversion problem. Richard Behney breaks down the exact call process that closes nearly every inbound plumbing call and keeps your schedule full. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Making $1 million in your plumbing business this year is possible — but only if you're focused on the right things. Richard Behney walks through the exact moves he'd make to build a $1M plumbing business in 12 months. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Marketing your plumbing business doesn't have to mean spending money on ads. Richard Behney breaks down 10 proven ways to market a plumbing business and keep the phone ringing using what you already have. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Growing a plumbing business to 7 figures starts with making the shift from plumber to business owner. Richard Behney breaks down the core systems you need to scale your plumbing business past $1 million. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

If you want to start a plumbing business in 2026, this episode gives you the exact blueprint Richard Behney would follow from day one. From landing your first calls to building systems that scale, learn how to start a plumbing business the right way — without the expensive mistakes If I Wanted A Higher Average Ticket, I’d Do This: https://youtu.be/ROxGO44su7EIf I Wanted More Customers, I’d Do This...

If you want higher prices and fewer objections, this episode is for you. Richard shares the simple strategy that changes how customers see value before the price even comes up.

More reviews means more calls, more credibility, and more booked jobs. Richard breaks down the simple strategy to get more 5-star plumbing reviews without begging or feeling awkward. How To Price Jobs For A Profitable Plumbing Businesshttps://youtu.be/oYaKq3OXG2QHow To Ethically Sell More Plumbing Jobshttps://youtu.be/sHvuYyai7QE

If I wanted a higher average ticket, I’d stop thinking it’s about plumbing and start thinking about time. In this episode, Richard & Laura share the shift that changed everything for their business. 🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Selling doesn’t have to feel pushy or sleazy. In this episode, we break down how to ethically sell more plumbing jobs by serving your customers well. How To Price Jobs For A Profitable Plumbing Businesshttps://www.youtube.com/watch?v=oYaKq3OXG2Q&t=925sBusting the Biggest Myth in Plumbing: ‘There Aren’t Enough Good Customers’https://www.youtube.com/watch?v=xbMSvU-5BdQBusting the Biggest Myth in...

Pricing your plumbing jobs the right way is the difference between staying busy and staying profitable. In this episode, we break down exactly how to price jobs for a profitable plumbing business without guessing, undercharging, or hoping it works out. If you want real margins and real growth, this is where it starts. Join My Skool Community (p.s. its free) Book a Call

Jesse & Trebeca Itzen launched Bighorn Plumbing with zero experience, no contractor’s license… and built a booming plumbing business in under two years. In this episode of Potty Talk, they share how they went from watching YouTube videos to hiring a general manager and building a freedom lifestyle — all by following the Million Dollar Plumber Success Academy before they even opened their doors...

What happens when a plumber and a dietitian join forces? A whole lot more than you think…In this powerful episode of Potty Talk, Richard sits down with James and Michelle Hill — a plumbing power couple who took a leap of faith, went all-in on their business, and transformed their life forever. James (aka “The Aussie Plumber”) shares how he went from high-paid tech to burned-out and ready to start...

Too many guys are still believing the lie that customers won’t pay higher prices. Listen—if someone’s calling a plumber, they’re already sold. Nobody wakes up hoping to drop cash on plumbing, but when they need it, they need it now. You’re not selling copper or PVC—you’re selling today. You’re selling their time, their peace of mind, their life back. And if you show up looking like a garage sale,...

Still complaining that there’s no money in plumbing? Truth is, you’re sitting on a goldmine—you’re just digging in the wrong spot. If you’re stuck in remodels or new construction, it’s time to pivot to residential service and start charging what you’re actually worth. In this episode, we break down how to know your honest hourly rate, factor in every cost of doing business (yes, including your tim...

Still believe there aren’t any good plumbers out there? That myth is costing you time, money, and freedom. In this episode, we show you how to attract the right people—plumbers who want security and a future—not just a paycheck. Then we tackle the real issue: you. If you’re still stuck thinking no one can do it as well as you, you’re the bottleneck. Systemize your business, lead like an owner, and...

Still buying into the myth that there just aren’t enough good customers out there? That’s the biggest lie in plumbing—and it’s keeping too many pros stuck, broke, and burnt out. In this episode, we’re busting that myth wide open and showing you why the right customers aren’t calling—not because they’re not out there, but because you’re not showing up for them the right way. If you want a schedule...

Most plumbing business owners think the biggest challenges come from the economy, the competition, or their tools. Truth is, the real traps are much closer to home—and they’re silently holding you back from the business (and life) you really want. In this episode of Potty Talk, we’re digging into the hidden habits, mindsets, and money moves that keep good plumbers chained to the grind instead of b...