Richard Behney
Potty Talk - The Podcast for Plumbing Business Owners
Thanks for catching Potty Talk, THE podcast for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of the plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best tradesmen, brand your company to stand out in your market, increase your online presence and everything in between.
Author
Richard Behney
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Buy Back Your Time and Grow Your Plumbing Business 25.09.2025 23:16
If you’re still answering phones, running parts, and doing every little task in your plumbing business, you’re burning up the most valuable asset you have—your time. In this episode of Potty Talk, I’m showing you how to make one of the most liberating shifts in your business: buying back your time. We’ll talk about why your time is worth far more than you realize, how to delegate in a way that act...
These People Are Secretly Sabotaging Your Plumbing Business 11.09.2025 31:19
In this episode of Potty Talk, Richard reveals one of the most dangerous—and least talked about—threats to your plumbing business: people in your life who don’t share your vision. They might love you, they might be your friends, they might even mean well… but their doubts, fears, and small thinking can quietly pull you off track. You’ll discover how to spot these hidden dream-killers, protect your...
Stop Thinking Like a Plumber 04.09.2025 37:22
Most plumbing business owners are stuck in the same trap—they’re running their business with a tradesman’s mindset. And it’s costing them big time. In this episode of Potty Talk, Richard pulls back the curtain on why your words, your appearance, and your focus matter way more than your technical skills. This isn’t about turning wrenches—it’s about turning your business into a profit machine!🚀 JOI...
How to Handle Negative Reviews for Your Plumbing Business 14.08.2025 29:54
Negative reviews can feel like a punch to the gut, but they don’t have to ruin your plumbing business. In this episode of Potty Talk, Richard Behney shares a step-by-step strategy for handling negative reviews with professionalism and turning them into opportunities to build trust and improve your reputation. Learn how to respond effectively, minimize damage, and even win back unhappy customers. W...
Plumbing Market Real Talk – What 2025 Has in Store for Your Business 07.08.2025 41:45
The industry is shifting fast—tariffs, inflation, and AI are impacting how plumbing businesses operate. In this episode, we break down how to stay profitable, competitive, and ahead of the curve in 2025.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call
Social Media for Plumbers: How to Get Customers With Facebook and Instagram 31.07.2025 35:22
Think social media isn’t for plumbers? Think again! In this episode of Potty Talk, Richard Behney shows you how to use Facebook and Instagram to attract more customers, build trust, and grow your plumbing business. Richard breaks down simple, actionable strategies that actually work. Whether you're new to social media or want to take your efforts to the next level, this episode will help you t...
How to Create a Winning Plumbing Team Culture 24.07.2025 44:29
If your plumbing business feels more like babysitting than leading, it’s time to fix the culture. In this episode, Richard Behney reveals how to build a mission-driven plumbing team that shows up, buys in, and plays to win. We’re talking real leadership—setting non-negotiables, firing fast when it’s wrong, and building a locker room mentality that attracts A-players. You don’t need more bodies—you...
How Plumbers Are Getting More Calls with OKLocal 10.07.2025 35:28
Want more phone calls for your plumbing business? This episode breaks down how OKLocal is helping plumbers rank on voice search platforms like Siri, Alexa, and Google Assistant—and turn that visibility into real local leads. We sit down with the team from OKLocal to reveal how their smart tool:Gets your plumbing business listed across 300+ directoriesRanks you on 5 major voice-search platformsMoni...
How to Achieve Business Freedom in Your Plumbing Business 04.07.2025 35:16
This Independence Day weekend, it’s time to declare your freedom—not just as a citizen, but as a business owner! In this special episode of Potty Talk, Richard Behney dives into the systems, tools, and strategies you need to break free from the daily grind of your plumbing business. Learn how to build a business that doesn’t rely on you 24/7, so you can enjoy more time with your family, pursue you...
The Truth About Work-Life Balance for Plumbing Business Owners 26.06.2025 38:00
Running a plumbing business is hard work, but it shouldn’t cost you your personal life. In this episode, Richard Behney gets real about the challenges of achieving work-life balance as a plumbing business owner. Learn how to set boundaries, delegate tasks, and prioritize what matters most—both in your business and at home. If you're feeling stretched too thin, this episode is a must-listen!🚀...
How to Train Your Plumbing Techs for Success 19.06.2025 29:34
Your plumbing techs are the backbone of your business—are you setting them up for success? In this episode, Richard Behney shares his proven strategies for training plumbing techs to deliver exceptional service, improve efficiency, and represent your brand with pride. Whether you’re onboarding new hires or building up your current team, this episode will help you create a rockstar crew that drives...
How to Build a Plumbing Brand Customers Love 12.06.2025 34:29
A strong brand is the key to standing out in a crowded market. In this episode of Potty Talk, Richard Behney walks you through how to create a plumbing brand that customers trust and remember. Learn how to define your unique selling proposition, build credibility, and turn satisfied customers into raving fans. If you want to attract the right customers and grow your business, this episode is for y...
Top 3 Mistakes Plumbing Business Owners Make (And How to Fix Them) 05.06.2025 31:57
Are you holding your plumbing business back without realizing it? In this episode, Richard Behney uncovers the top 3 mistakes plumbing business owners make—and, more importantly, how to fix them. From pricing errors to poor hiring decisions, this episode is packed with actionable advice to help you avoid costly missteps and grow with confidence.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/millio...
How to Maximize Your Plumbing Business Profits in 2025 29.05.2025 37:57
Want to make 2025 your most profitable year yet? In this episode, Richard Behney reveals practical tactics to increase your plumbing business profits. Discover how to streamline operations, reduce unnecessary expenses, and upsell your services without compromising customer satisfaction. Whether you're a seasoned business owner or just starting out, these tips will help you take your profits to...
Should You Charge Flat Rate or Hourly? Pricing Strategies for Plumbers 22.05.2025 29:48
The age-old debate: flat rate or hourly pricing? Which one is better for your plumbing business? In this episode, Richard Behney dives into the pros and cons of each pricing strategy, helping you decide which approach works best for your business. Learn how to price your services to maximize profitability without losing customers. Tune in to nail down your pricing strategy once and for all!🚀 JOIN...
3 Proven Ways to Get More Plumbing Customers in 2025 15.05.2025 37:51
Are you struggling to keep your phone ringing? In this episode of Potty Talk, host Richard Behney shares 3 proven strategies to help plumbing business owners attract more customers in 2025. From leveraging digital marketing tactics to building strong referral networks, these tips will help you dominate your local market and keep your schedule full. Don’t miss these actionable insights to grow your...
HR for Plumbing Businesses: How to Hire and Keep Great Techs 08.05.2025 33:17
ALWAYS be hiring! But between chasing leads, managing jobs, and keeping customers happy, finding time to build your team can feel impossible. In this episode of Potty Talk, we're joined by the team from Eddy, the all-in-one HR platform that helps plumbing business owners hire, onboard, manage, and pay employees—all in one easy system. No more juggling paperwork or stressing over payroll.✅ Lea...
How to Sell Your Plumbing Business for Maximum Value 01.05.2025 41:31
Thinking about selling your plumbing business? Whether you're planning your exit now or years down the road, you need the right strategy to get the best deal. In this episode, I sit down with the experts at Commonwealth M&A, LLC to break down everything you need to know about selling your business for maximum value.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BO...
Million Dollar Transformations: Success Academy Stories That Will Inspire You 24.04.2025 34:42
Ever wonder what REALLY goes down when plumbing business owners join Success Academy? 💥 In this power-packed episode of Potty Talk, we’re pulling back the curtain and sharing raw, unfiltered transformation stories from real members who took their struggling businesses and turned them into thriving, money-making machines. No fluff. No theory. Just real plumbers, real results. 💪 Whether you’re gri...
Start Your Day Like a Plumbing Business CEO 18.04.2025 27:52
What’s the secret sauce behind 7-figure plumbing business owners? Spoiler alert—it’s NOT their wrench skills. It’s how they start their day. In this game-changing episode of Potty Talk LIVE, we’re diving into the morning routines that set thriving plumbing CEOs apart from the ones who are just scraping by. Tune in and find out how to take control of your day—and your business—before you even step...
The Monday Morning Meeting That Actually Works 10.04.2025 23:35
Tired of those boring, time-wasting meetings that go nowhere? It’s time to flip the script! In this Potty Talk episode, we’re breaking down the ultimate Monday morning meeting formula that’s shaking up plumbing businesses nationwide. Learn how to run quick, power-packed meetings that fire up your team, boost morale, and actually get stuff done. No more blank stares, wasted time, or pointless rambl...
The Perfect Plumbing Price Book That 3X'd Our Average Ticket 03.04.2025 24:58
In this game-changing episode, we're pulling back the curtain on the #1 tool that transformed our plumbing business - a professional price book system. Watch as we reveal how top plumbing companies are using strategic pricing to boost profits without losing customers. PLUS, stay until the end for a special offer on our complete Price Book Solution! Book a Free Coaching Call Unlock your potenti...
Money Leaks Killing Your Plumbing Business in 2025 27.03.2025 23:15
Discover the hidden money leaks destroying your plumbing company's profits! In this episode, we expose the costly mistakes most plumbing business owners make and show you exactly how to fix them. From pricing errors to missed opportunities, we're sharing real examples and actionable solutions that have helped our members add $100K+ to their bottom line. Perfect for plumbing business owners...
DROWNING in Your Plumbing Business? Start Here! 20.03.2025 19:39
Tired of being a dead man driving, giving free estimates, and barely making profit? In this no-BS episode, I'm sharing the 3-step rescue plan that transformed my plumbing business (and hundreds of others) If you're still giving free estimates and worried about being "too expensive," this is your wake-up call. The hard truth? Your market isn't "different." Your custo...
How Automated Customer Gifting is Transforming Plumbing Businesses | To Your Success 13.03.2025 34:39
Want to know the secret to getting customers to call you back and rave about your business? It’s all about building emotional connections. In this episode, Richard welcomes Caleb Baitz from To Your Success to talk about the power of relationship marketing. Learn why sending a simple cookie can turn a one-time customer into a lifelong advocate for your plumbing business. Plus, discover how to syste...
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