Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson and Jim discuss why focusing on becoming the best at a few skills is better than trying to do everything at an average level. A podiatrist becoming a jack-of-all-trades, or someone with a broad range of s...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Marketing a podiatry clinic is changing significantly due to mobile phones, as more people use their smartphones to search for healthcare services. Here are a few ways in which mobile phones are affecting podiatry clinic marketing: Mobile-friendly w...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Podiatry clinics may have to turn away certain patients to make room for more ideal patients, who are likely to have better outcomes and comply with treatment plans.  This can be a difficult but necessary step to improve the quality of care, reduce...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Investing in solutions is a mindset that focuses on buying products or services that offer long-term, sustainable benefits. The goal is to address a specific problem or meet a particular need in a comprehensive and efficient way. This approach invol...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Micro-storytelling is a technique of using short, concise stories to convey a message or make a point. This technique can be used in various contexts, including in healthcare communication. Clinics can benefit from using micro-storytelling in severa...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Is ChatGPT a lot of hype, or are there some practical uses for you, your clinic, and our profession? Here are some potential ways to implement ChatGPT into your practice: ChatGPT can automate repetitive tasks such as scheduling appointments, answeri...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Sharing the unique story of your podiatry practice can help to build trust and differentiate you from other local providers. A unique story can help to establish your practice as a trusted and reliable source of care in the community. There are seve...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report There are several reasons why promoting a podiatry practice on Google Business Profile, Google Ads, and SEO is not a "set it and forget it" situation: Competition: There is likely to be competition from other podiatry practices in the area, and they...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report As a podiatrist, providing excellent patient care doesn't stop after their initial visit. Follow-up is an essential part of the process to ensure that their needs are being met and their overall health is improving. Marketing plays a key role in thi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, we'll discuss key takeaways from 2022 and what we can look forward to in 2023 for marketing your podiatry practice. First, we'll discuss some of the top podiatry marketing topics that have been rele...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report When you're ready to focus on a specific patient niche or perform more of a specific treatment, it all starts with being deliberate about the clinic's path forward. Once you know the direction you want to take, you can create your practice, goals, a...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Every team member of a podiatry clinic has superpowers. As the practice owner, you are obligated to motivate and pull the best out of each of them. By doing so, your patients will notice and benefit from these efforts. Hidden vs. Happy Super Hero: H...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report There are a few different ways that YouTube can be used to benefit your podiatry clinic: Host videos about the care you provide and embed them on your clinic website Patient testimonials generate trust for you and your clinic YouTube is the 2nd larg...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report If every podiatrist makes orthotics, setting yourself apart and showing patients why they should choose yours is important. During this week's show, we explore the following questions that you can reflect upon: What makes your orthotic different? Do...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report You don't need to start a podcast to reap some of the benefits it can provide. By guesting on the podcasts of others locally, nationally, or internationally, you can bring awareness to the foot and ankle care you provide. In this episode, we discuss...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Canva is a low-cost graphic design platform that allows you to create your own creative and visual designs easily. .  The app includes numerous free templates, which can be used to create: social media posts (FB, IG, LinkedIn, TikTok) presentations...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode, we help you understand the specific reasons why budget marketing services don't generate ROI Many clinics see marketing as a cost, not an investment in the future of their practice. 6 Things to Consider When Assessing Your Options 1...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report If you're nervous in front of a camera, then maybe audiograms are the solution for you. What is an Audiogram? An audiogram is a video file that was created by combining a photo or graphic and an audio file (usually an MP3 or WAV file) Because social...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report A story was recently released that said that " 40% of Gen Z prefers searching on TikTok or IG vs. Google " Is it really true that people born between 1997 and 2012 may be making healthcare decisions based on short-form videos instead of Google resul...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In Episode 33, we discussed having a Yearly Marketing Planner and the ways it can benefit your practice, including: Having a roadmap for the next 12 months (Developing a Strategy) How does it give your marketing a clear direction (Set in Sand) This...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Every clinic is somewhere on the Marketing Spectrum and understands exactly how it's impacting its bottom line. Where are you and your practice? “I don’t know where to start or what I need?” “I know what I need and am ready to get started today.” "I...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report "A nose that can hear is worth two that can smell," is a phrase coined by negotiator Herb Cohen. Being different—unusual, weird, memorable—can be more effective than being qualified. Let us tell you what we mean. When patients consider making an app...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report The 7 common podiatry marketing mistakes we discuss include: Not taking time for self-reflection. Also known as, trying to be everything to everyone. Making your marketing about you and not the benefits you provide patients  Jumping in without a cle...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report This follows well from a previous episode about podcast marketing. We dive into our recommendations for the best audio equipment and help narrow down what you need to know.  The first question to ask yourself is "What is your purpose for using audio...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report There are many ways to grow your podiatry practice through podcasts. Tyson Franklin and Jim McDannald, DPM, discuss unexpected ways this form of marketing can help your clinic gain visibility and stand out locally or within the profession.  Listen t...