Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Tyson Franklin & Jim McDannald, DPM, walk you through the basics and best practices of headlines.  The purpose of a good headline is to quickly determine whether a patient is a good fit for your business. Here are a few of the topics discussed:...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Today, we chat about how Jim went from never really imagining that he'd ever want to speak in public to the stage. And finding a topic and type of care you're passionate about is the first step to being seen as the go-to expert. We'll also dive into...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this week's show, we dive into the Three Levels of Marketing: Meta Level Strategic Level Tactical Level When you test a new marketing idea, it may or may not work, and that's okay. What's more important is how you react when the 1st attempt fails...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report There's no shortage of plug-ins and features that can be added to podiatry clinic websites. Chatbots are presented as an automated solution to answer patient questions and schedule appointments, but is it really that easy? This week, Tyson and I dis...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report It might appear daunting at first glance, but creating a marketing roadmap for the next 12 months can benefit your practice and your patients. It's about developing a strategy for the year and breaking it down into bite-size chunks Gives you directi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report The way you ask for patient information and the options you provide say a lot about your podiatry practice. Even before they step foot inside your clinic, the patient intake forms and the method you collect that information are opportunities to begi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report The world is now familiar with QR Codes, so why not use them in your marketing while they are hot?  But where should you use them? On equipment in your practice - can lead to a written article on your website or a video of you using it.  Link to Goo...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Getting a lot of cold calls or spam emails from "marketing service providers"? In this episode, we discuss how to gather the right information and ask questions that will help you find an honest, capable marketing partner.  What is their approach to...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report There is no shortage of different ways to market and grow your podiatry clinic. Today, Jim McDannald, DPM, and Tyson Franklin discuss 3 marketing fundamentals and describe specific strategies to help your practice gain visibility and awareness for a...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Are you ready to get started, but aren’t sure who’s the right person to help you build our clinic’s online marketing? Today, we discuss the different options along with the pros/cons of getting started with each. Topics/questions discussed in this e...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report People come to your website looking for information, but may not be ready to commit or to take the next step.  Therefore, offer them more information: Offer FREE BOOK  - with an email nurture sequence  - ~ 25% success rate Instructional videos Other...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Jim McDannald, DPM, and Tyson Franklin provide an overview of the Facebook Ads platform and a tutorial to help you get started promoting your practice. Gaining visibility for all the services you provide to local patients is a very powerful way to g...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report What are the benefits of online marketing for your podiatry clinic? Take a listen as Tyson and Jim share: Why online marketing is more than just having a website (28% Don't) How we used to think that all Marketing Pillars were equal, but not anymore...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Many podiatry clinic owners view their marketing budget as a cost. With little understanding of the awareness generated or the return on investment it creates, it feels like a number that should be lower. But by understanding your current practice s...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report So what's verbal marketing? It's any form of marketing that involves you opening your mouth and talking.  This includes networking to build long-term relationships. We're not talking about transactional, superficial relationships. You want to develo...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Why is Email Marketing the best ROI of any marketing channel Internal vs External You own this list, not Google or Facebook, which will hold you hostage Less than $200 per month for the software Learn all the Do's/Don'ts Do ask for permission Don't...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report What's the difference between internal and external marketing? Internal is focused on your existing patients, whereas external encompasses everything you do to attract new patients. From the time you leave your house until you get home, you should b...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report LinkedIn can be a great way to display your expertise and network with both podiatrists and non-podiatrists. Today, Jim and Tyson get into the details of LinkedIn: What is LinkedIn for? What should you do on LinkedIn? Paid vs. Organic Ways to build...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Tyson Franklin and Jim McDannald discuss ways you can make patients aware of all the great foot and ankle care you provide. Some of the topics discussed include: Patient info folders and brochures We’re on Facebook  Patient Receipts Newsletters Emai...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Google and online reviews are an immediate and authentic way to build your practice. A high star rating and the number of positive reviews help set your clinic apart from others in your local area. In this episode, we discuss: Why are online reviews...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Examples of Non-Professional Referrers who can have your business cards, clinic info brochures and help raise awareness of your practice include:  - Shoe stores  - Sport stores  - Pharmacies  - Gyms  - Massage Therapists  - Health food stores   Don'...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Facebook and Instagram are engaging channels and opportunities to gain awareness about the foot and ankle care you provide. In this episode, we discuss best practices for creating a sustainable social media system.  What is Facebook & for? Stayi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report A few of the topics we discuss include How to define a Professional Referrer? Understand Professional Referrers' referring habits  Knowing that your professional referrers see the same marketing as your patients. Maintaining the relationship is up t...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Search advertising is not a spray-and-pray approach to raising awareness for your clinic. By bidding on specific keywords that are valuable to your practice, you can generate more patient appointments and provide more of the care you love. In this e...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report It takes consistent effort to find out what works, then develop and deliver marketing that connects with your ideal patients. In this episode, we discuss: What do we mean by Run, Rest & Repeat? Why it's important to realize that what works today...