Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists should “dig the well before you need the water” by building referral relationships long before a slowdown hits. They explain that many clinics netw...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 20...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists often chase new patients while overlooking existing professional referrers, emphasizing that referrals are a transfer of trust. Jim shares a framew...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin outline a five-part marketing plan to turn a $50K equipment purchase (such as a laser or shockwave) into a predictable investment by asking not “Can I afford it?” but “Wha...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists often confuse external and internal marketing, reducing the value of their spend. They argue external marketing should lead with patient problems (...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss whether podiatrists—especially new graduates and practice owners—should handle marketing themselves or hire help. They emphasize starting with numbers: average val...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the marketing idea “go where the buffalo are,” meaning podiatrists should position their services and messaging where patient demand already exists rather than try...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the “80/20” reality of using AI tools like ChatGPT and Claude for podiatry marketing: AI can help with the easy 80% (drafting blog posts, tightening writing, brain...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how a clinic’s reception area acts as a key marketing touchpoint that can either boost or kill patient flow by shaping first impressions and patient feelings. They...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five key business decisions that shape whether a new podiatry practice succeeds before it ever opens. Prompted by a resident preparing to start a practice without...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why happiness is a powerful, overlooked marketing strategy in podiatry, arguing that patients decide emotionally and justify logically, so the in-clinic experience...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatry practices can recover “lost” revenue already sitting in their EMR by improving patient recall and follow-up on incomplete treatments. They explain com...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss five simple, free marketing moves that podiatry clinics can implement by leveraging what’s already happening within the practice rather than relying on paid ads. T...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why many podiatrists feel stuck after leaving the structured path of school and training, and how uncertainty—not lack of tactics—keeps them from improving marketi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why “proof beats promises” in podiatry marketing as patients become cynical from constant advertising. They explain that most clinics rely on promise-based claims...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the “$2,000 a month question” many podiatry clinics can’t answer: how many new patients marketing actually produced last month, beyond clicks and impressions. They...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for making a small podiatry clinic look larger and more professional. They share personal stories and provide five actionable tips: 1) Look like a syste...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of knowing market demographics to tailor marketing strategies specific to local areas. They explore how to leverage tools such as census data to ide...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why patients often trust TikTok and Instagram creators more than qualified podiatrists. They explore ten key reasons, including the power of confidence over creden...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle common doubts and myths about the effectiveness of marketing in podiatry practices. From competing with hospital systems to the supposed need for daily social media...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networkin...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss crucial strategies to enhance private practice online visibility. They explore the fundamentals of being found online, the importance of having a well-maintained w...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the benefits of utilizing AI for creating blogs and other content in the podiatry field. Learn how AI can help you produce content consistently, overcome blank...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into Greg McKeown's 'Essentialism' and explore how its principles can be applied to podiatry practice. Learn about the importance of designing your practice intentio...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the vital role of Call-to-Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere back...