Tyson E. Franklin and Jim McDannald, DPM
Podiatry Marketing
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.Look for new episodes every Monday morning.
Author
Tyson E. Franklin and Jim McDannald, DPM
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Resolution Season: Capturing the New Year Fitness Boom 12.01.2026 26:56
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson a...
Networking Within the Podiatry Profession 05.01.2026 28:06
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into effective networking strategies for podiatrists. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for...
What Private Podiatry Practices Can Do That Big Systems Can't 29.12.2025 28:08
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorp...
Know Your Patient Avatar and Call to Action Before Using AI 22.12.2025 23:31
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroug...
Google Changed the Local Search Rules Again - Here's What Podiatrists Need to Know 15.12.2025 34:27
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review rec...
The One Thing Every NEW Podiatry Business Owner Should Do 08.12.2025 26:20
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the...
How to Choose the Right Email Marketing Platform for Your Podiatry Clinic 01.12.2025 27:36
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of selecting the right email marketing platform for podiatry clinics. They discuss the importance of consistency in marketing efforts and the si...
7 Simple Ways to Get More Bums In Your Practice 24.11.2025 27:12
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, share valuable insights on seven simple ways to increase foot traffic in your practice. Topics include the importance of owning your Google Business Profile, leveraging lo...
Why Repeating Yourself Isn’t Lazy—It’s Good Marketing 17.11.2025 25:15
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of repetition in marketing. They emphasize that repeating your message isn't laziness but a strategic approach to building authority and reinforcing...
How to Increase Podiatry Referrals (Getting on their Radar) 10.11.2025 24:26
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss effective strategies to increase podiatry referrals. Learn how to get on the radar of other healthcare professionals, build long-term relationships, and utilize on...
Same-Day, No-Wait Visits: Turn Capacity Into a Competitive Edge 03.11.2025 22:03
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message con...
Helicopter Marketing & Why It's An Inconsistent Marketing Strategy 27.10.2025 23:33
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a cons...
Celebrating 200 Episodes with Don Pelto, DPM 20.10.2025 39:27
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report 💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Welcome to the 200th episode of Podiatry Marketing! In this special...
Marketing to Run Clubs: One-to-One vs. One-to-Many 13.10.2025 20:42
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore marketing strategies for podiatrists to connect with running and jogging communities. They discuss the importance of building trust through one-to-one interactions...
Marketing Mistakes (and Wins) from Real Podiatrists 06.10.2025 25:56
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of learning from both marketing mistakes and successes in the field of podiatry. As they edge closer to their 200th episode milestone, they dive int...
Generative Engine Optimization Explained: The Future of Patient Search 29.09.2025 27:31
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the exciting world of Generative Engine Optimization (GEO). Explore how this new strategy is emerging from AI-powered tools such as ChatGPT, Claude, Anthropic,...
Referral Marketing - More Than Just Asking for Patients 22.09.2025 24:51
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the nuances of referral marketing, especially tailored for podiatry clinics. They discuss the importance of trust and referral networks, emphasizing how word-of-...
How to Thrive When Google Changes the Rules 15.09.2025 29:29
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the rapid changes in Google's platforms and their impact on podiatry clinics. They cover the evolution from traditional SEO strategies to the importance of AI-gene...
Leveraging Semi-Professional Referrers for Your Podiatry Practice 08.09.2025 16:36
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the concept of leveraging semi-professional referrers to grow your podiatry practice. Tyson explains the strategic importance of connecting with accountants, law...
Why Great Reviews Deserve More Than Just a Thank You 01.09.2025 24:46
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of utilizing positive reviews to amplify your clinic's visibility and build trust. They discuss strategies for effectively showcasing reviews on y...
Who Owns the Copyright of that Photo and Logo? 25.08.2025 19:49
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether t...
Strategy Before Tactics When Marketing Your Podiatry Clinic 18.08.2025 26:21
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when the...
Why Visual Models Help with Compliance, Education and Sales 11.08.2025 22:37
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concept...
Why Pickleball Patients Are Worth Chasing 04.08.2025 23:49
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the rising popularity of pickleball in Australia, the UK, and the US. They discuss how podiatrists can capitalize on this growing trend by understanding the gam...
Effective Networking and Word-of-Mouth Strategies 28.07.2025 26:32
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into effective networking and word-of-mouth strategies for podiatrists. Tyson shares his personal experiences of building his podiatry business through strategic netw...
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