Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarth...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a well-made testimonial vid...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the importance of innovation and differentiation in podiatry. They challenge you to ask yourself: Are you merely imitating what's alrea...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin  dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know before embarking on th...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Self-Reflective Marketing.'...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising. The Difference Between Search and Di...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin   explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and marketing objectives. We're...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin are diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic is in its own building or...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin  focus on selecting the right marketing provider for your podiatry practice. We discuss how to ensure a good fit, the importanc...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin dive deep into the strategy of crafting compelling, effective blog content without experiencing mental exhaustion. This is a vi...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the significance of local visibility for your podiatry clinic and how it can elevate your marketing strategy. We'll...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle an all-too-real scenario: a new, highly-skilled podiatrist opening a practice right across the street from you. They're...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an important topic that might seem a bit intimidating at first - Negative Online Reviews. What We Covered: The reali...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin dive into the importance of constantly evaluating and adapting your marketing strategies to ensure continuous growth for your podiatry practice. Drawing in...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin explore the importance of finding the intersection of your skills and experience to achieve professional satisfaction and grow your ideal podiatry practice...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin delve into the intricacies of developing "micro-pillars" within the six pillars of marketing for your podiatry clinic. Discover how focusing on these micro...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report  In this episode of the Podiatry Marketing Podcast, Jim McDannald, DPM , and Tyson E. Franklin discuss the pitfalls of writing irrelevant blogs as a marketing strategy for your podiatry clinic. They reveal why being stuck on the blogging hamster whe...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, we discuss the importance of targeted marketing and why trying to please everyone can lead to a boring practice.  Learn how to identify your ideal patient and create marketing messages that resonate with them,...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM , and Tyson E. Franklin dive into marketing strategies for direct care practices, focusing on how to differentiate your practice from others, build valuable connections, and grow your patient...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, we dive into the importance of hiring a Patient & Community Relations Manager (PCRM) for your podiatry practice. We'll discuss the crucial role this individual plays in enhancing patient experie...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to another exciting episode of the Podiatry Marketing podcast! In today's episode, your hosts, Jim McDannald, DPM, and Tyson Franklin, explore the often misunderstood topic of marketing in the podiatry profession. They tackle the question: "...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Did you know that incomplete tasks can spark curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing. This week, Tyson and I discuss practical ways to incorporate the Zei...

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim and Tyson discuss why building trust is essential for podiatrists to grow their practices.  Here are some ways a podiatrist can build trust: Provide excellent care: One of the most important ways to build t...