Tyson E. Franklin and Jim McDannald, DPM
Podiatry Marketing
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.Look for new episodes every Monday morning.
Author
Tyson E. Franklin and Jim McDannald, DPM
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Piggybacking Onto Other Communities 12.02.2024 19:52
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join hosts Jim McDannald, DPM, and Tyson Franklin in another informative episode of Podiatry Marketing. In this episode, they examine the powerful marketing strategy of piggybacking onto other communities to grow your podiatry practice, emphasizing...
Why Marketing Your Clinic Shouldn’t Be “Set it and Forget It” 05.02.2024 20:47
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Tyson Franklin and Jim McDannald, DPM, highlight the importance of consistent, regular marketing for a successful podiatry practice. Dive into a discussion about why the 'set it and forget it' mindset can be detrimental and how regular updates to yo...
How to Audit Your Podiatry Clinic's Marketing Strategy 29.01.2024 17:23
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of conducting a marketing audit for your podiatric practice. They emphasize the importance of stopping, reflecting, and evaluating whether the ma...
Step-by-Step Guide to Planning a Podiatry Clinic Photoshoot 22.01.2024 29:10
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of 'Podiatry Marketing,' Tyson Franklin and Jim McDannald, DPM, discuss the importance of professional photo shoots for podiatry clinics. They discuss how these photos can help market and showcase the clinic's facilities, modalities,...
Promotional SWAG for Your Podiatry Practice 15.01.2024 29:37
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson E. Franklin discuss the power of promotional items, or 'swag,' for your podiatry practice. They explore why providing quality items is beneficial, the importance of making sw...
Maximizing Visibility: The Role of Images in Google's Local Search for Podiatry 08.01.2024 24:55
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they delve into the impact of visual search and how high-quality images can significantly enhance a Podiatry clinic's online visibility. Discover how images play a...
Why Your Podiatry Practice Needs a Professional Style Guide 01.01.2024 24:02
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the vital role of a corporate style guide in branding a podiatry practice. They emphasize the importance of maintaining a consistent aesthetic across fonts,...
The Power of Patient Webinars 25.12.2023 21:37
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for conducting patient webinars in podiatry. They highlight how webinars can enhance patient education, build professional ne...
Your Pricing (FEES) Should Be Part of Your Marketing Strategy 18.12.2023 23:02
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them. They also cover t...
Content Repurposing: Maximizing Your Podiatry Clinic's Marketing Efforts 11.12.2023 19:39
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore adapting existing content for different platforms or audiences to...
Chase the Money 04.12.2023 22:40
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways: Timing is Key : Capitalize on patient spending habits in December...
5 Characteristics of a Successful Podiatry Clinic Website 27.11.2023 24:26
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of a great website in attracting and retaining patients. There are five key characteristics: User-Fr...
Celebrating 100 Episodes with a Top 10 List 20.11.2023 30:03
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes...
Stop Chasing Low-Hanging Fruit 13.11.2023 24:21
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best...
How to Know if Your Marketing is Working 06.11.2023 24:43
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify your practi...
How a Newsletter Profits Your Practice 30.10.2023 28:09
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy. Targ...
We Have Too Many Marketing Options 23.10.2023 24:05
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abund...
The 5 Most Important Things To Know Before Marketing Your Clinic 16.10.2023 29:56
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these...
Create Your Own Speaking Opportunities 09.10.2023 26:07
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunitie...
Do You Have A Marketing System for Your Podiatry Clinic? 02.10.2023 21:20
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick! Episode Highlights: Why Marketing Systems Matter : Discov...
Show Your Patients Behind The Scenes 25.09.2023 25:21
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing go...
Should Your Podiatry Clinic Use Threads? 18.09.2023 18:27
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy. Episode Highl...
The Importance of Being Genuine 11.09.2023 17:09
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing a facade and the inevita...
Why Podiatrists Can't Live Off of Google Alone 04.09.2023 29:39
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's...
Learnings from Ned Australian Whisky 28.08.2023 22:05
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM , and Tyson E. Franklin delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from successful businesses outsid...
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