Tyson E. Franklin and Jim McDannald, DPM

Podiatry Marketing

Business EN ↓ 237 episodes

Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.Look for new episodes every Monday morning.

Author

Tyson E. Franklin and Jim McDannald, DPM

Category

Business

Podcast website

podiatry.marketing

Latest episode

Jul 6, 2026

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Episodes

Your Podiatry Clinic Is A Local Business 05.08.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald delve into effective local marketing strategies for podiatry clinics. Tyson and Jim discuss the importance of targeting the right local audience, leveraging local SEO, and...

Maximizing Marketing with Corporate Boxes and Season Tickets 29.07.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the benefits of using corporate boxes and season tickets as part of a marketing strategy.  Tyson shares his experiences with the Cairns Taipans' basketball team an...

Personal vs. Automated Patient Review Requests 22.07.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join Tyson Franklin and Jim McDannald, DPM, in this week's episode of 'Podiatry Marketing' as they delve into the essential topic of gathering patient reviews.  They discuss the pros and cons of personalized versus automated review requests, highlig...

What is Your WORD for the Year? 15.07.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the concept of choosing a 'word for the year' to guide both personal and professional growth.  They delve into how selecting a single word can simplify and a...

Knowing When It's Time to Switch Podiatry Marketing Providers 08.07.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss when it's time to consider switching your podiatry marketing provider. They dive into key signs such as stagnant growth, poor communication, and outdated mar...

Be Aware of Potential Copyright Infringements 01.07.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald and Tyson Franklin discuss the implications of copyright infringements through Tyson's personal experience. Tyson shares how he recently received a copyright notice from YouTube, the importa...

How Podiatrists Can Adapt to Direct-to-Patient Marketing 24.06.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and co-host Jim McDannald, DPM, discuss the growing trend of direct-to-patient marketing in podiatry. We explore a notable case of a medical hardware company advertising a bunionectomy procedure...

What Would Walt Disney Do? 17.06.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the concept of WWWDD: What Would Walt Disney Do, focusing on organizational structure and effective delegation in a podiatry clinic. Learn how to optimize yo...

Enhancing Professional Networking for Podiatrists on Instagram and LinkedIn 10.06.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and strategies of using Instagram and LinkedIn for professional growth and networking within the podiatry community. They cover topics such as...

Why Your Clinic's Receptionist Might Be Your MVP 03.06.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing podcast, hosts Jim McDannald, DPM, and Tyson Franklin discuss the critical role of the front desk staff member, or receptionist, in a podiatry business.   They emphasize that this role is not just about answ...

Google Analytics: A Podiatrist's Guide to Understanding Website Health 27.05.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the essentials of Google Analytics for podiatrists. We discuss the importance of understanding this powerful tool for gauging website health and improving ma...

Social Media Posts That Are Shared the Most 20.05.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Jim McDannald, DPM, and co-host Tyson Franklin discuss key strategies for podiatrists looking to elevate their social media presence.   We explore a variety of post types that grab patients' attention and foste...

5 Key Actions for Enhancing Patient Experience & Online Reputation 13.05.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of enhancing patient experience and online reputation for podiatric practices. They outline five actionable steps for clinics to improve patient int...

The 5 Most Important Podiatry Marketing Rules 06.05.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of the Podiatry Marketing Podcast, hosts Jim McDannald, DPM, and Tyson Franklin delve into five critical marketing rules for podiatrists aiming to enhance their practices. They emphasize the importance of marketing strategies designe...

Reflect, Align, and Thrive: A Podiatrist's Guide to Fulfilling Practice 29.04.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss strategies for podiatrists to build a fulfilling, financially sustainable practice. We emphasize the importance of reflecting on personal satisfaction within...

Convenience is One of the Best Marketing Tools 22.04.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss the significance of convenience as a powerful marketing tool in podiatry practices. We explore various aspects of convenience, including appointment scheduli...

5 Ways to Get In Front of Your Ideal Patients 15.04.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this week's episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the top five effective marketing strategies for podiatrists to attract their ideal patients. We delve into the importance of leveraging local SEO and optimi...

Demand-Based Pricing in Podiatry 08.04.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, em...

Beyond CMEs - 5 Reasons To Attend In-Person Podiatry Meetings 01.04.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Tyson E. Franklin and Jim McDannald, DPM, discuss their experiences attending podiatry events in this episode of Podiatry Marketing Podcast. They focus on the advantages of attending podiatry conferences, highlighting networking opportunities, chanc...

The Difference Between Sunk Costs and Opportunity Costs 25.03.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin guide listeners through the differences between sunk costs and opportunity costs. Tyson highlights the importance of recognizing when to pivot or stop a task, projec...

Leveraging Your Electronic Medical Record Software for Practice Growth 18.03.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss how podiatrists can better leverage their Electronic Medical Record (EMR) systems for marketing purposes. They delve into integrations with other platforms,...

Marketing the Practice, Not the Podiatrists 11.03.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Join hosts Jim McDannald, DPM, and Tyson Franklin as they discuss marketing strategies for podiatry practices. They highlight the importance of marketing a practice's services rather than the individual podiatrist. This episode explores various topi...

Understanding the Trade-Offs With Different Marketing Providers 04.03.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson E. Franklin and Jim McDannald, DPM, discuss the differences between hiring large marketing agencies versus smaller, individudal consultants in the podiatry field. They outline the pros and cons of e...

What's the Best, Not the Cheapest 26.02.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this podcast episode from Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the importance of investing in quality rather than pinching pennies in a professional setting, specifically for podiatrists. Topics broadly covered inclu...

How to Create A Workflow for Before and After Photos 19.02.2024

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance of before-and-after photos in a podiatry practice. They explore how such photos can be used for marketing, to improve the patient experience,...

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