Podcast Monetization Secrets

In today’s episode, I’m going to share one major thing that I have been doing that has enabled me to succeed in podcasting and make more than a million dollars from it. There’s a lot of factors a podcaster can’t control that influence the success of a podcast. But the one thing you can control is your intent. And you can learn to apply that intent with purpose across your podcasting efforts. If yo...

In today’s episode, I’ll be talking about the fear of failure, how it keeps podcasters from achieving their monetization goals, what to do with it, and what you can learn from it. Podcasters often ask me, how can I grow my podcast? How can I monetize it? And the first thing that I want to establish is that growth takes time. Podcasting is a long-term play, specifically podcast marketing. Don’...

In today’s episode, I’m going to highlight the power of group coaching as a way of monetizing a podcast. Group coaching is a unique way to monetize a podcast because you get more value from it than just money. A small group of people dedicated to supporting one another toward the common goal that the podcast will offer education, brainstorming, and accountability to help you stay on track with wha...

In today’s episode, I’ll be addressing something that comes up a lot when I’m coaching my clients about their podcast and how to monetize it. And it can all be summarized into one short question; Are your interviews robbing you of revenue? I know. You’re wondering how your interviews can rob you of revenue. Well, the episode format you apply first of all is critical. You can’t just focus on bringi...

In today’s episode, I’ll want you to have an open mind and look at what I’ll talk to you about from a business perspective. So far, I’ve taught you about a few ways that you can monetize your podcast, and today I want to highlight the fact that you can charge guests for their interviews. I know. It’s a controversial method, but remember, you’re spending time and money so your podcast can succeed....

In today’s episode, I’m going to tell you how you can monetize your podcast so you can move away from offering free content and start making some money from it. For a lot of podcasters, podcasting is just something they do on the side and not a money-making endeavor. But there are several ways you can make money from your podcast. From asking your listeners for donations to getting sponsors or uti...

In today’s episode, I’m going to talk about a little hack for how to grow your audience through your content that most podcasters don’t take advantage of or even don’t know about. How can I grow my podcast audience? That’s one of the most frequently asked questions in the space. A lot of podcasters ask me whether it’s worth it to invest in social media and other platforms to increase their number...

In today’s episode, I’m going to talk about why monetizing your podcast is a great idea. I get it if the thought of it makes you uncomfortable because it makes you feel like you will be a sellout or inauthentic especially if your podcast is more purpose-driven. But one of the biggest problems that podcasters face is the high cost of sustaining their shows in the long term and monetizing not only c...

Want to learn more? Join our private Facebook group here! You can also find Christy and her team at www.teampodcast.com ! In today’s episode, I’m going to talk about what funnels and how you can turn your podcast into one. Are you familiar with funnels? You’ve probably been funneled plenty of times online even without realizing it. Podcast marketing has really grown over the years and I wanna teac...

In this episode, I’ll talk about why it’s so important for you to take action immediately in implementing that podcast idea that you’ve had for a while now. As I’m sure you know, podcast listenership keeps growing tremendously with roughly 90 million Americans listening to a podcast each month. This is really enticing for you as a business owner. Right? And you’ve been learning to start a podcast...

This is the second episode on podcast sponsorship. Everyone assumes that sponsorship is the default way to make money with a podcast, and the truth is that it's one of the hardest ways to monetize. Podcasters who don't know any better start making mistakes with their sponsorships and I've made thousands of dollars fixing their mistakes. The alternative means that you give up the future value of yo...

It seems like the first question any podcaster asks after they get started is "When can I get sponsors?" or "How many downloads do I need to approach sponsors?". The answer really is "it depends..." Before you even begin to think about sponsors, you need to understand the eco-system. Like many other industries, there are plenty of people willing to take advantage of new podcasters and the game is...

Forget the traditional elevator pitch, we've moved on to something even more important! If you can't boil who you serve and how you serve them to into one sentence, then you're always going to be missing the mark when it comes to landing clients from your podcast audience. The framework I use for creating this statement is: I help _________ (who), __________________ (do what) by using ____________...

Most of the podcast gurus (I’m not one of them!) will tell you that if you want to have a successful podcast, you should just start. Just get yourself a mic and start recording. It sounds so simple and to be honest, this kind of terrible advice is exactly why so many podcasts end up podfading. One of the most basic frameworks for selling anything is: Create an offer Drive traffic to the offer Rins...

In this episode, Christy deep dives with you into an amazing Avatar building exercise. This really gets inside your avatar's head and their thinking process. Creating this avatar goes way deeper that most podcasting courses show you, but I'm giving away this information for free! Here's the amazing thing - once you nail this critical part of creating your show, you basically have a road map to mon...

You know the money is in the list, but did you also know that the real fortune is in the follow up? Today, Christy breaks down a 6 step framework to get your new email list warmed up for you and ready to buy your next product. This 6 step framework can be dripped out over a week, a month or longer, but it's important to begin implementing follow up funnels now, so that in the future, all you need...

This is the second in a series of podcasts that I'm doing about what happens once you get people on your email list. And this is something that I think across the board universally we struggle with if we are podcasters and didn't come to this game from a marketing paradigm.  Marketers tend to have this stuff down pat, and podcasters, we tend to provide value value, value, value, value, value...

You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters. Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and...

The podcasting model is broken... There I said it. We've got everyone and their Mother thinking that starting a podcast is a great idea. Everyone says just start...just do it...just put it out there. I've seen the end result of just putting it out there and I'm here to tell you it isn't pretty. Podcasters come to me overwhelmed, exhausted, frazzled, out of money and completely battered and broken...

Hindsight is 20/20 they always say. I've had a huge does of hindsight over the last month and I have realized that I made a fundamental mistake when I set up my podcast and my business. The good news is that now I have the opportunity to fix my mistake and when I fix it, it will dramatically change the results that I am getting in my business. The lessons I share today will also apply to your busi...

After you launch a podcast, the next question always becomes, "How can I grow my audience?" It seems like this question gets asked in a lot of Facebook groups and I get it weekly it seems from clients and others. Most people start by trying to grow their audience on social media. The average podcaster comes into podcasting with only a small social media following. So, when we start ramping up prom...

"Ye have not because ye ask not!" This Bible verse was one I learned as a child. It relates to today's topic perfectly. The majority of podcasts in the Apple Podcast directory are NOT monetized. Why are podcasters not monetizing their show? Well, to say it's complicated is an understatement, but the most glaring reason is that most podcasters aren't selling anything - not their services, not produ...

Whether you have engineered your podcast for monetization or not, there are other factors that could sideline you from the monetization game. Besides having a monetizable niche and podcast, you could the biggest factor holding back your revenue growth. How can you know? In today's episode, Christy discusses the 4 Stages of Value and what the characteristics are for each stage. Only 2 of the 4 stag...

By now, you should have realized that I live and die by frameworks! When you understand the power of frameworks, you can easily map out a course or develop a new product. Developing your own frameworks is the key to establishing yourself as an expert in any niche. Today, Christy gives you the framework for developing your own frameworks. This framework is one that I've learned from my mentor, Russ...

If you want to monetize your podcast, it is important that you set it up to win from the beginning. Many podcasters unknowingly sabotage their own efforts by making a simple mistake when they start their podcast. Christy reveals this mistake and shows you how to avoid it by using her framework for creating your podcast. Understand exactly who you serve and how you serve them? Identify the key word...