Podcast Monetization Secrets

Ever wondered why so many people who start a podcast never really get any ROI on it? Today, I'm sharing a little known, but incredibly simple framework that will set you apart from your competition and better yet, just by following the framework you will probably own your niche in a very short amount of time. So what is this secret framework I'm referring to? I call it the Rule of 100. The Rule of...

Many of my podcast clients, and maybe many of you started podcasting years ago - long before video (in long or short form) was popular. Quite often my clients ask me if they should be "doing video for their podcast." This is actually a topic that came up this past week in a podcast group I am in, and my views contradicted what the original poster believed about video. So, I wanted to have an hones...

What do you automatically think of when I mention “monetizing a podcast”? If you’re like most people, your mind automatically goes to sponsors and advertisers. And while sponsors is a legitimate way to monetize a podcast, it is actually the hardest way to monetize a podcast. So today, I’m going to give you some much more attainable ways to monetize your podcast. Let me give you some better options...

Ideally, you're creating multiple streams of income with your podcast, and affiliate marketing is a legitimate way to earn money from your podcast. You can't just expect to post an Amazon link or an Audible discount code and expect to get sales right away. Like everything else, you have to be strategic about affiliate marketing. Today, I cover the 3 specific criteria I use for affiliate marketing,...

Everyone says they are trying to monetize their podcasts, but when we really look under the hood, everything is not as it seems. In this episode, I'll tell you what's not working and why, but most importantly, I'll show you how to fix it.

There are many tried and true methods of podcast monetization, but today I'm sharing 7 universal truths that we see over and over again when it comes to getting monetized. Sometimes it's just a matter of building a structure for yourself and giving yourself goals in order to start getting some traction.

The continuous rise of technology and many innovative programs and websites have greatly contributed in providing faster and more efficient labor. In fact, what once was an hour’s job can now be accomplished in a shorter span of time through the help of the internet and other AI tools. In the world of podcasts, there have been a lot of improvements throughout the years and one of the major trends...

Are you looking for tips, tricks and strategies that you can use to engineer your podcast for monetization? Or maybe just wondering how most podcasters, who have come a long way, monetize their podcasts without selling out to sponsors who don’t value the community?  If you’re one of the podcasters who have been putting in so much effort in their work for a long time now, take this as a sign f...

Why does every podcast beg you for ratings and reviews on Apple? Have you heard this before? ❌ "it can help more people find us!" ❌ "it will bump up our rankings" ❌ "it will make our show more visible" None of this is true! Today, I'm explaining what Apple ratings and reviews really do for your show and why there is a much better call to action for you to use!

Every podcaster I have ever talked to always has the same complaint. They are not happy with the amount of downloads their show gets each month, and they want more. In this episode, I’ll tell you the only 2 ways to grow your show and how you can take advantage of them.  When it comes to podcast growth, it’s a conversation that every podcaster wants to have. It’s probably the most asked questi...

I work full-time helping podcasters monetize their podcasts. As I have strategy calls week after week, I find that I am saying the same things over and over again. If you are stuck and don't know what will help you attract your ideal clients, today I'm giving you the cheat code to get you unstuck. If you need help figuring out how to monetize your podcast, a podcast audit may help you. Simply go t...

In this episode, I'm going to tell you about a major mistake that I see so many podcasters make, and I'm going to show you what to do to fix the mistake. It's the same mistake that causes many podcasters to rebrand their podcasts!

So you're a podcaster looking to monetize, and all of a sudden out of nowhere you get an email offering a sponsorship for your podcast. It seems too good to be true. Is it? We'll talk about it right after this. Hi there. Welcome to Podcast Monetization Secrets. My name is Christy Haussler and thank you so much for joining me today. I am so glad you're here because that tells me that you are active...

I recently heard someone make a really bold controversial statement. They said, "If you don't have a continuity program (subscription) in your business, then you don't really have a business." This is a quote from David Frey that was shared with me and it really caused me to stop in my tracks. In this episode, I'm sharing my opinion about this statement and how this can be something that any podca...

Today, I'm talking about why your podcast growth may be stagnant and what you can do about it. If you're like most people, 90% of us are stuck in phase 1 and real growth doesn't happen until you get past phase 1. I'm explaining it all in today's episode and I'll tell you what you can do to fix it. If you need a podcast tune up, simply click here to get started.

We spend so much time and energy trying to acquire new leads and get good at paid traffic, that we practically ignore the gold mine that already exists in our business. In today's episode, I explain your pot of gold and how you can tap into it.

How to write good copy for your podcast If you're thinking of monetizing your podcast, here are some tips from a copywriter. • Know your audience. Your first step is to understand who your audience is and what they want. This will help you create content that is relevant and engaging. • Create compelling copy. Your content needs to be interesting and engaging enough to compel listeners to keep lis...

If you're thinking of hosting a conference, here are some tips on making it revenue positive:  • Set a price for admission. This is key - set a price for admission that is fair and reasonable, and make sure to communicate it clearly to attendees. You don't want people to feel like they're being taken advantage of, so make sure the price is fair and reasonable.  • Offer additional benefit...

How paid traffic can help a podcaster grow their business If you're a podcaster looking to increase your downloads and revenue, paid traffic can be a valuable tool. Paid traffic can come from a variety of sources, such as advertising, sponsorships, or paid subscriptions. Here are some tips on how to get started: • Identify your target audience. Before you start advertising or charging for subscrip...

Today, I'm going to share with you the advice that I give to my clients - and myself - when it comes to our free stuff. The first mistake we often make is taking a product-oriented view of our free content. So we're like "here's my free thing. Here's what it does. Here's how many times a week you can come in here. Here's what type of content you'll get. Here's what you get." But we're not doing an...

There's a better way to sell your products and services than just having them listed on your website. Today, I'm sharing how you can get yourself an automated sales person that works for you 24 hours a day for a very low cost. If you are missing this piece of your sales strategy, it's no wonder your sales may be suffering. If you need a sales funnel built for your products, simply email me at chri...

Today I'm sharing a strategy that will help you increase your open rates and therefore make more revenue. In order to increase your open rates, I recommend focusing on creating engaging content and using effective copywriting to attract listeners. By doing this, you can increase the likelihood that your listeners will convert into paying customers. Now, if you're not familiar with testing, one pri...

If your podcast has ever hit a growth plateau, you need to listen to today's episode. Growth plateaus can happen at any level, so I wanted to give you 3 ways that you can push past these plateaus and achieve a new level of growth. This is a problem every podcaster will have to deal with at some point as long as you don't quit before you break through the plateau. If you want help with your podcast...

Recently, I was speaking to a group of podcasters who were interested in monetizing their podcasts. The main reason they haven't monetized is because they haven't connected their podcast to their pipeline. I explained that they need to start with a purpose and be confident in their ability to sell their programs and courses. I encouraged them to make an offer to their listeners and to be persisten...

I was working with a client who was hoping to launch a course in the near future. In our conversations, I discovered that she had a lot going for her. She had been consistent in her publishing, she had been attracting the audience of her ideal customers, and she had been building her email list. Despite all of this, she was still struggling to monetize her podcast. I introduced her to the concept...