Podcast Monetization Secrets

So many people in the podcast world will tell you that you have to have XX number of downloads before you can even think about monetizing your podcast. I'm here to tell you that if you take the right steps, you can monetize your podcast with a much smaller audience than you could ever imagine. Today, I'm taking you behind the scenes to share with you the results from my first live event. I purpose...

It seems like almost every podcaster that I come in contact with…when we talk about monetizing it specifically through their own products and services, I start to get a glazed over look because they have no idea what to start with.  So, today I'm going to show you how the level of support you can provide your people to get results for them is going to be a whole lot better if you do something...

Monetizing your podcast isn't just a switch that you can turn on and off at the drop of a hat. There's a lot of hard work that goes on behind the scenes just to get you ready to earn that first podcast dollar. There are 3 important things that you need to do in order to get monetization ready. 1) Niche down as tight as you possibly can 2) Determine the top 4 or 5 problems your niche has. 3) Come u...

Have you ever looked at really successful people and wondered, how are they doing it? Well, many times with a podcast, we look at other people that we think are successful, but the problem is we really don't know is success having a podcast that lasts a certain amount of episodes? Is success having a certain amount of status associated with your podcast? Is success actually making money from your...

As crazy as it seems, 2022 is almost here. Let me ask you a question. This time last year, did you think that 2021 would be the year you would monetize your podcast? Are you disappointed with your progress with your podcast this year? In order to make progress, I have had to set myself up for success. While I am an independent learner, I’ve realized that I can either go way too far down the rabbit...

I think most podcasters have been sold a bill of goods whenever it comes to their podcast. They think that just by creating a podcast once a week, and being consistent over the next however many months, they are going to be able to monetize it and make big money, just from their podcast. And in my experience, that is a lie.  Today, I'm going to give you a little bit of a dose of reality and s...

So many times when you start your podcast, you really have no idea what to expect. And the only way you can gauge your success is by what you've seen on Facebook groups, or what you're hearing from other podcasters. And you think, "Wow, that's a huge amount of success. If I only have a fraction of that, I'll be doing awesome." What I see very often is that people have a skewed view of reality of b...

What are the best ways to promote a podcast? This is a question every podcaster has asked at least once and a problem that you come back to again and again after trying and failing with different promotional strategies. Stop Focusing on Sharing Episodes Today, I'm going to flip podcast promotion on its head and show you how you are trying way too hard.  In podcasting, we have a lot of things...

I see a lot of sales pitches and read a ton of marketing messages in my line of work and I feel like so often there is one main reason that our offers are not converting. So, it doesn’t matter whether your offer is for a free lead magnet or a paid product, if you fix this one issue then you will be so much more successful. I’ll tell you what that is, right after this. So, in one of my masterminds...

I hear it over and over again - the first “real marketing” that a podcaster does is social media marketing. Then after spending a whole lot of money, they look around and start scrutinizing their stats and then scratch their heads because they aren’t sure whether it made any difference at all in their podcast. I am asked about this often and I see questions in the podcast Facebook groups about it,...

Marketing trends are changing in today’s world, and you’ll be left behind if you aren’t willing to make adjustments. I’m filling you in today on what I’m noticing in the marketing world and what you need to know to skyrocket your success in monetizing your podcast. Join me to learn more! Show Highlights: Why marketing is a big, confusing world if you’re taking a blind stab in the dark Why I pay bi...

We all can use a boost in the skills that can help us become more comfortable with selling. I attended workshops at Funnel Hacking Live last week, and I soaked up some big secrets to share with you today. Most of these come from Myron Golden, a highly esteemed sales expert who will help reframe your mindset around sales. Let’s take a closer look at mistakes most of us are making--and how we can ch...

I asked my private FB group what the one thing that was holding them back from monetizing their podcasts. 100% of the answers came back with some form of "I don't have enough downloads!" So how many downloads do you need in order to monetize? Well, not nearly as many as you think! I currently earn a minimum of $2000 each month from my podcast, and my podcast never gets over 500 downloads each mont...

I frequently hear questions from podcasters about why monetization isn’t working for them. They are making offers but not getting conversions. I can help! Join me for this episode as I tell you what your most likely problem is---and how to fix it.  Show Highlights: Your three options if you’re stuck in free content creation mode Why your podcast is NOT your product--and will never make you mi...

I want to focus on the two most misunderstood words in podcasting. You probably hear a lot about a sales funnel , but most people don’t know what it is, how it works, and what it can do for your business. I’m breaking it down and sharing how your sales funnel can do the selling for you and get you off the hook in your weakest moments.  Show Highlights: Why you need a sales funnel and shouldn’...

Disconnect and congruence: do you know how to recognize them? More importantly, do you know how to fix the disconnect and achieve congruence? I’ve got the answers! Join me to learn more about how these terms apply to your podcast and why congruence is your goal on your podcast monetization journey. Show Highlights: How a fresh set of eyes can bring a needed perspective to your podcast, website, et...

Monetizing your podcast guests: good, bad, ethical, or a big no-no? The truth is that there’s nothing wrong with charging guests to be on your podcast or paying a fee to be a guest on another podcast. The key is the value provided to that guest through increased exposure, website traffic, potential client conversions, etc. I’m here to blow the lid off this topic by sharing a real-life example of s...

Back when I started podcasting, there was no such thing as a break. And so you just created a podcast. And it was like having another mouth to feed around your house because you always had to constantly feed it. And you never really took time off, because it was so hard to build it and get a following anyway, if you took time off, you knew you would be walking away from that.  The Origins of...

A funnel without traffic is like… a river with no bridge a fire with no wood a house with no walls a car with no gas You don’t create traffic. Traffic is already out there and you have nothing to do with that. All you are trying to do is jump in front of enough traffic to get the attention of your target audience. Your only goal with traffic is to get attention in the marketplace. The best writers...

Sometimes it seems like selling is easy for everyone else but us! If you're new to the online marketing world, you may be making offers that aren't converting very well. There's a very logical reason that some offers convert better than others, and if you are making this mistake, it's because it's just a natural tendency when you are new to making offers. The first type of offer that many people m...

Today, I’m going to talk about the elephant in the room. So, you can have everything perfect on your podcast, but if you don’t get this one thing right, you will still struggle to have success. That’s right, today I’m getting all up in your business about your money mindset! Hi there, welcome to Podcast Monetization Secrets, my name is Christy Haussler and I appreciate you joining me today. In cas...

You know, marketing a podcast isn’t easy. Some of the most basic things about marketing a podcast, like what link do you even share? - aren’t as cut and dried as it is for other industries. So today, I’m going to talk you through it all, so you’ll know what your next steps are. Today, I want to address some of the common knowledge that we hear and have been given by many well meaning podcasters or...

In today’s episode, I’ll address the issue of calls to action and ads in podcast episodes, something that a lot of podcasters don’t like because they feel like it may make them seem salesy, greedy, or money-hungry to their listeners. The fact is, producing a podcast is a costly affair. And so to avoid getting financially overwhelmed which may lead to podfading, a podcaster has to find ways to mone...

In today’s episode, I’ll share my wisdom on the viability of numerous opportunities that are thrust at podcasters from new networks, distribution platforms, and monetization services. Podcasting can feel like a solitary medium at times. It often is. Most podcasters are alone when they get behind the mic, or plug in and listen to someone else's content. You can do a lot on your own in podcasting. B...

In today’s episode, I’ll be sharing some of the biggest mistakes I’ve seen podcasters make when they’re trying to monetize their podcasts. Are you guilty of making one of the three mistakes? I see podcasters making these mistakes repeatedly, but you don’t have to be one of them. I’ve been in the industry long enough to witness some big monetization wins and losses so you can rest assured that my i...