Pitching Powerhouse

Do You Know How to Introduce Yourself and Your Clients to the Media? 👋 There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing around to new outlets. And with so many changes, navigating media relationships is trickier than ever. There’s just SO much to keep track of! 🤯 As publications in your niche switch up...

Do You Know the Skills You Need to Be a Great PR Pro? 🤔 Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be successful. It’s not about changing your personality or going against your instincts — it’s about developing your skills in some key areas so you can better serve your clients 🙌 Whether yo...

How Have Your PR Strategies Changed Throughout the Pandemic? 🧐 We’re two and a half years into the pandemic and PR is more dynamic than EVER. If you thought the media landscape was shifting before, it doesn’t even compare to how rapidly things are changing now! 🤯 But PR pros aren’t just Pitching Powerhouses…we’re ultra-adaptable strategy rockstars! 🌟 And now, it’s time to rework our press plans...

Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀 Holiday gift guides are basically the holy grail of press placements. They’re SO powerful and can create a MAJOR impact on a brand’s success beyond the holiday season. But to score those crucial placements, you need to create a specific, targeted pitching strategy JUST for gift guides 🤓 Yes, they’re that important! So, how...

Are You Ready To Start Pitching For The Holiday Season? 😲 Yes, we’re already talking about the holidays! It may be summer, but the time to prep your Q3 and Q4 pitches is NOW. The holiday season is SO important for PR and you need to get a solid press plan in place for these crucial months. But before you create a press plan, you have to set clear goals for your clients. Without those, you won’t b...

Making More Money Without Working More Sounds Pretty Good, Right? 😍 It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think. I would know — I’ve done it! Adding hours, scope, or deliverables to your current workload is NOT the best way to increase your revenue (and neither is completely changing your strategy to go af...

Thinking About Starting a PR Agency? NOW is the time! 🤩 When people talk about making big career moves, they always mention waiting for the “right time.” But what if the right time is now?! There are MASSIVE opportunities in PR right now - with the Great Resignation fully underway, millions of people are starting businesses of their own and they need PR services to get their feet off the ground....

Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨 PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time. Every client has a different background and comes into a partnership with different expectations of the results they’ll see while you work your PR magic. But whether they’re expecting tons of media pl...

Do You Have Your Client References Ready to Go? 👀 Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling. You can feel super put on the spot when a prospective client requests references, especially if you don’t have any references on hand 😬 Should you reach out to past clients or current ones? What if you’re just getting started an...

Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱 Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin. From ongoing projects and pending payments to contract clauses and outside client circumstances, there’s A LOT you have to consider before starting the pause! Even the most experienced PR pros can feel at a loss when...

Struggling To Land High-Quality, Timely Features For Your Clients? 😭 Editorial calendars are SUPER powerful tools that you need to use when writing pitches. They have SO much information — from industry trends to the exact angles the media is interested in at every point in the year 🤓 But so many PR pros don’t use them properly… or worse, completely overlook them! Getting started with editorial...

Feeling Stuck In A Rut With Your Pitches? 😭 As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients. So, it can be really discouraging when your pitches get rejected, especially if you’ve found yourself in a never-ending cycle of pitching and following up without getting a single “yes.” EVERY PR pro goes through this at s...

Feel Like You’re Getting Nowhere With Journalists and Editors? 😭 Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with them. And trust me, you NEED those relationships!! Every PR pro knows that your media network is a super powerful tool for finding success and landing great press for your clients. But ho...

Are You Stuck In a Rut with Your Pitches? 😱 Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business! But after the big launches, it’s up to YOU to keep the brand interesting and keep the media buzzing about it. You know you have to keep your pitches fresh and exciting, but how do you do that when there’s no...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Not Quite on the Same Page as Your Client’s Marketing Team? 😱 Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing. Maybe you both have different expectations for the partnership, or aren’t sure who is responsible for which parts of your next project. There could be communication issues, or a steep learning curve on how everyone best collab...

Are You Including the Right PR Services in Your Retainer? 🤔 It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to consider! 🤯 Plus, sometimes your clients will require more services than just PR. And don’t forget to take into consideration what YOU actually want to offer. So… HOW do you decide what t...

Ready To Build A Successful PR Agency? 🤩 There are so many incredible reasons to get into PR—AND to start your very own agency. From the flexibility to work when you want (with clients you love) to doing something that lights you up every single day, PR is worth diving into. But starting a PR agency…where should you even start? Listen now to discover the 12 essential steps you need to take (in or...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Stop Getting Taken Advantage of By Clients! ❌ What should you do when a client is always sending you last-minute asks?  I mean, all of us have worked with a disorganized client at one point or another. 🙄 But trying to figure out what to do in these situations can cause you a serious headache! There’s a delicate line between setting boundaries, keeping clients happy, and of course, protectin...

Today, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their industry. To learn more about Lauren & Carey, check out their website: https://brandgroupies.com/   Looking for a transcript for this episode? Check out the blog post: ...

What Should You Ask Potential Clients? 🧐 Wondering what questions you should ask a prospective client before you start working with them? Asking the right questions makes a huge difference in how successful you’re able to be (and how HAPPY you’ll be while working with a client, too). But most of us aren’t quite sure what questions are important to ask. Listen now to discover four questions you sh...

How Do You Explain The Value Of PR? 🧐 There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work you do is so important. It’s YOUR job as a PR pro to educate your clients about the value of PR. And honestly? It’s easier said than done. Luckily, there are some key strategies that...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Want To Know How To Prevent Burnout As A PR Pro? 👀 Burnout can be a huge problem for any entrepreneur. But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO much on your plate...which can seriously be a recipe for burnout. Especially with the busyness of the holiday season approaching, it’s important to prioritize your mental health. Ta...