Pitching Powerhouse

Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓 You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts. It’s shaping up to be the next big thing in the media landscape… …and that means PR pros need to jump on it ASAP 💪 At their core, Substacks are newsletters, but they’re so much more powerful than your average ema...

Are Your Pitches NOT Getting the Results You’re Hoping For? 😭 Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬 A journalist’s inbox is one crowded place, and it’s easy for your pitch to get tossed out over the tiniest details… …like, “the subject line is one word too long,” tiny! 🤯 You can’t land a killer press placement without sending a killer pit...

Are You Building Truly Meaningful Connections with Your Media Contacts? 🤔 As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients. A strong connection with a media contact can turn into countless opportunities even as they move between publications! 🙌 But just because these relationships are professional doesn’t mean they shouldn’t be personal, t...

Is Your Client Going In Circles Stressing Over Their Next Media Interview? 🤯 I get it — interviews are scary! 😭 It’s a super high-pressure environment for your client, whether it’s their first or 101st time in front of the camera. But if your client feels stressed and uncomfortable during the interview, it’ll show in the final product (especially if it’s a live convo) 😬 And nobody wants that!...

Are You Getting Caught in Productivity Traps Instead of Spending Your Time Wisely? 🤔 Every PR pro wants to be more productive (and finishing your to-do list every day is SUPER satisfying ✨), but you need to be careful! Putting all your time, energy, and focus into being productive can lead you right into a productivity trap 😬 A productivity trap leaves you running in circles wasting your energy...

Have You Set Your Agency Up to Reach Your Biggest Growth Goals? 📈 Agency owners are always planning out their next big goals, and I know agency growth is at the top of the list for a lot of PR pros! I mean, we all want to scale our agencies, bring on dream clients, and generate record revenue, right? 🤩 But you don’t just magically reach your goals overnight — you need to stay consistent and put...

Are You Being Intentional With How You Run Your Agency? 🤔 Intentionality is a bit of a buzzword right now, and for good reason! Being intentional means being purposeful and deliberate in everything you do…which is an important part of leading your agency to success! 📈 This is what allows you to feel good about your agency, your team, your clients, and your connections 🥰 When you decide to imple...

Are You Ready to Take on New Clients Next Year? 🤔 2023 will be here before you know it, so it’s time to set yourself up for success in the new year! Yes, that means thinking about what your clients want to achieve in 2023, but you need to think about your business, too. How do YOU want to grow next year? 📈 You need to start working on your agency’s goals NOW… …and that means setting up your clie...

Does Your Niche ACTUALLY Light You Up? Or Is It Getting Kind Of…Boring? 😬 Niching down is one of the MOST important parts of launching your agency. It’s basically the key to setting yourself up for success! 📈 But after a few years, you might start to feel like your niche isn’t the right fit for you anymore… 👀 Maybe you want to try out a new niche and land some new clients there, or maybe you’ve...

Are Your Pitches Truly the BEST They Can Be? 👀 As PR pros, we all know that landing top-tier press is no easy feat, let alone scoring press wins on a super consistent basis. I mean, SO much of the process is out of your control! 😭 It’s all about sending the right pitch to the right journalist at the right time, but it’s hard to know when that right time is… …so, you need to make sure you’re set...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Have You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔 Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro! Confidence will carry you through every last part of PR, from acing discovery calls and retaining clients to pitching new angles and maintaining media relationships 🙌 To give yourself a confidence makeover and put y...

Do You Know How to Newsjack Ethically and Effectively? 🧐 Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long you’ve been in the industry. Trying to newsjack can veer into icky, inappropriate territory FAST 😬 But when done right, it can get your client into a conversation that their target...

Do You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐 SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros. I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a cyber spy thriller? 👀 But understanding SEO is essential to getting the results you (and your clients) want. SEO and PR go hand-in-hand and you should use BOTH to support your client...

Are You Ready for 2023 to Shake Up PR? 💪 It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year! And with a new year comes new PR trends… 👀 You need to get ahead of the game NOW and start crafting your 2023 PR strategy to align with these trends. Whether that’s enhancing your clients’ launch strategies with virtual reali...

How Are You Promoting Your Clients’ Products Between Launches? 👀 PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads. But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long! One way to do it? Focus on their hero pro...

Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱 It always feels amazing to take on more clients and keep growing your agency. But things can get pretty tricky when you work with clients in the same niche or that have similar products and audiences 😬 This is a really tough situation to navigate, and even more so when your clients are full-out competitors! 😭 You need to balance...

Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔 There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and managing your agency’s financials 🤯 But the most important timelines you’ll navigate as a PR pro all have to do with media pitching! The two main types of pitches are long-lead and...

Do You Know How to Introduce Yourself and Your Clients to the Media? 👋 There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing around to new outlets. And with so many changes, navigating media relationships is trickier than ever. There’s just SO much to keep track of! 🤯 As publications in your niche switch up...

Do You Know the Skills You Need to Be a Great PR Pro? 🤔 Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be successful. It’s not about changing your personality or going against your instincts — it’s about developing your skills in some key areas so you can better serve your clients 🙌 Whether yo...

How Have Your PR Strategies Changed Throughout the Pandemic? 🧐 We’re two and a half years into the pandemic and PR is more dynamic than EVER. If you thought the media landscape was shifting before, it doesn’t even compare to how rapidly things are changing now! 🤯 But PR pros aren’t just Pitching Powerhouses…we’re ultra-adaptable strategy rockstars! 🌟 And now, it’s time to rework our press plans...

Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀 Holiday gift guides are basically the holy grail of press placements. They’re SO powerful and can create a MAJOR impact on a brand’s success beyond the holiday season. But to score those crucial placements, you need to create a specific, targeted pitching strategy JUST for gift guides 🤓 Yes, they’re that important! So, how...

Are You Ready To Start Pitching For The Holiday Season? 😲 Yes, we’re already talking about the holidays! It may be summer, but the time to prep your Q3 and Q4 pitches is NOW. The holiday season is SO important for PR and you need to get a solid press plan in place for these crucial months. But before you create a press plan, you have to set clear goals for your clients. Without those, you won’t b...

Making More Money Without Working More Sounds Pretty Good, Right? 😍 It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think. I would know — I’ve done it! Adding hours, scope, or deliverables to your current workload is NOT the best way to increase your revenue (and neither is completely changing your strategy to go af...

Thinking About Starting a PR Agency? NOW is the time! 🤩 When people talk about making big career moves, they always mention waiting for the “right time.” But what if the right time is now?! There are MASSIVE opportunities in PR right now - with the Great Resignation fully underway, millions of people are starting businesses of their own and they need PR services to get their feet off the ground....