Pitching Powerhouse

Is White Labeling Your Services the Right Move for Your Agency? 🧐 White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners.  When you white label your services, you work with a larger agency or firm and provide your work under their name. You can also turn to white labeled services from other agencies to expand your offerings or get additional support fo...

You’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀 Breaking into PR is tough — and it can sometimes come with an information overload 🤯 Figuring out how to build your agency from the ground up can cause some serious headaches no matter how familiar you are with the industry. But knowing what NOT to do to launch a successful agency is half the battle of getting there! 🤓 You...

Are You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈 Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀 Growing and scaling your PR agency is fundamental to reaching TRUE success as a PR pro 🤩 Nobody wants to hit a plateau in their agency’s growth! 😭 But to keep scaling your agency and reaching those milest...

Is Your Media Contact List Helping or Hurting Your Pitches? 😱 Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right time… …but actually finding the right journalist is harder than it seems! 😭 To get your pitches in front of the people who want them MOST, you need to have a thorough media contact list at your disposal 📃 Whether...

Are You Using the Right PR Tools to Elevate Your Agency? 👀 Every PR pro needs to have a solid group of tools at their disposal if they want to score BIG wins and generate major results for their clients. This is how you elevate your PR skills! 🙌 Online software can take your already-stellar work to the next level and give you the edge you need to stand out in your niche. Implementing new softwar...

Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀 Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽 But AI is VERY real 🫣 It’s already cementing itself in the media landscape and shifting the way PR pros run their agencies! There’s a whole world of uses for AI, but PR pros need to keep a close eye on writing-based AI programs 🧐...

Is Spring Cleaning Your Agency on Your To-Do List This Year? 🧹 The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝 Sure, you should reorganize your desk and shred old useless files, but spring cleaning your agency is MORE than that. It’s a dedicated time to dig into the nitty-gritty of your business and do a mid-year refresh 💪 This...

Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓 You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts. It’s shaping up to be the next big thing in the media landscape… …and that means PR pros need to jump on it ASAP 💪 At their core, Substacks are newsletters, but they’re so much more powerful than your average ema...

Are Your Pitches NOT Getting the Results You’re Hoping For? 😭 Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬 A journalist’s inbox is one crowded place, and it’s easy for your pitch to get tossed out over the tiniest details… …like, “the subject line is one word too long,” tiny! 🤯 You can’t land a killer press placement without sending a killer pit...

Are You Building Truly Meaningful Connections with Your Media Contacts? 🤔 As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients. A strong connection with a media contact can turn into countless opportunities even as they move between publications! 🙌 But just because these relationships are professional doesn’t mean they shouldn’t be personal, t...

Is Your Client Going In Circles Stressing Over Their Next Media Interview? 🤯 I get it — interviews are scary! 😭 It’s a super high-pressure environment for your client, whether it’s their first or 101st time in front of the camera. But if your client feels stressed and uncomfortable during the interview, it’ll show in the final product (especially if it’s a live convo) 😬 And nobody wants that!...

Are You Getting Caught in Productivity Traps Instead of Spending Your Time Wisely? 🤔 Every PR pro wants to be more productive (and finishing your to-do list every day is SUPER satisfying ✨), but you need to be careful! Putting all your time, energy, and focus into being productive can lead you right into a productivity trap 😬 A productivity trap leaves you running in circles wasting your energy...

Have You Set Your Agency Up to Reach Your Biggest Growth Goals? 📈 Agency owners are always planning out their next big goals, and I know agency growth is at the top of the list for a lot of PR pros! I mean, we all want to scale our agencies, bring on dream clients, and generate record revenue, right? 🤩 But you don’t just magically reach your goals overnight — you need to stay consistent and put...

Are You Being Intentional With How You Run Your Agency? 🤔 Intentionality is a bit of a buzzword right now, and for good reason! Being intentional means being purposeful and deliberate in everything you do…which is an important part of leading your agency to success! 📈 This is what allows you to feel good about your agency, your team, your clients, and your connections 🥰 When you decide to imple...

Are You Ready to Take on New Clients Next Year? 🤔 2023 will be here before you know it, so it’s time to set yourself up for success in the new year! Yes, that means thinking about what your clients want to achieve in 2023, but you need to think about your business, too. How do YOU want to grow next year? 📈 You need to start working on your agency’s goals NOW… …and that means setting up your clie...

Does Your Niche ACTUALLY Light You Up? Or Is It Getting Kind Of…Boring? 😬 Niching down is one of the MOST important parts of launching your agency. It’s basically the key to setting yourself up for success! 📈 But after a few years, you might start to feel like your niche isn’t the right fit for you anymore… 👀 Maybe you want to try out a new niche and land some new clients there, or maybe you’ve...

Are Your Pitches Truly the BEST They Can Be? 👀 As PR pros, we all know that landing top-tier press is no easy feat, let alone scoring press wins on a super consistent basis. I mean, SO much of the process is out of your control! 😭 It’s all about sending the right pitch to the right journalist at the right time, but it’s hard to know when that right time is… …so, you need to make sure you’re set...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Have You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔 Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro! Confidence will carry you through every last part of PR, from acing discovery calls and retaining clients to pitching new angles and maintaining media relationships 🙌 To give yourself a confidence makeover and put y...

Do You Know How to Newsjack Ethically and Effectively? 🧐 Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long you’ve been in the industry. Trying to newsjack can veer into icky, inappropriate territory FAST 😬 But when done right, it can get your client into a conversation that their target...

Do You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐 SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros. I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a cyber spy thriller? 👀 But understanding SEO is essential to getting the results you (and your clients) want. SEO and PR go hand-in-hand and you should use BOTH to support your client...

Are You Ready for 2023 to Shake Up PR? 💪 It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year! And with a new year comes new PR trends… 👀 You need to get ahead of the game NOW and start crafting your 2023 PR strategy to align with these trends. Whether that’s enhancing your clients’ launch strategies with virtual reali...

How Are You Promoting Your Clients’ Products Between Launches? 👀 PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads. But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long! One way to do it? Focus on their hero pro...

Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱 It always feels amazing to take on more clients and keep growing your agency. But things can get pretty tricky when you work with clients in the same niche or that have similar products and audiences 😬 This is a really tough situation to navigate, and even more so when your clients are full-out competitors! 😭 You need to balance...

Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔 There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and managing your agency’s financials 🤯 But the most important timelines you’ll navigate as a PR pro all have to do with media pitching! The two main types of pitches are long-lead and...