Pitching Powerhouse

Two clients. Same results. One renews every month and refers everyone she knows. The other churns the second her contract ends. After 21 years in PR, Jen has watched the era of reporting on impressions and reach quietly come to an end. In this episode, she breaks down what's actually keeping clients in the door for the agencies with the highest retention rates: moving the conversation from deliver...

Twenty-one years ago, Jen emailed a stranger on the internet, asked her to mail over a box of free product, and somehow turned that into a whole PR agency. Now she's pulling back the curtain on everything she'd keep, ditch, and lean into harder if she had to build her PR agency from scratch today. This is the honest version of two decades of trial and error, condensed so you can skip the long lear...

Join Jen's free live masterclass on June 20th and get the complete system for positioning, pipeline, and pricing your agency for the AI era: https://jenerationacademy.com/may PR and earned media budgets are predicted to double by 2027 because of AI. The agencies that understand why are already winning. There are two groups in PR right now. One is asking if the industry is dead. The other just had...

You built a business to have freedom, and somehow ended up busier, more stressed, and chasing goals that don't even feel like yours anymore. In this episode of Pitching Powerhouse, Jen Berson gets real about what it actually means to build a business around your life, not someone else's highlight reel. If you've ever hit a milestone and felt nothing, said yes to clients or opportunities that drain...

You built a business to have freedom — not to wake up exhausted and resentful of the thing you worked so hard to create. If scaling is starting to feel like a fancier prison, this episode is for you. Today I break down why growing your agency without protecting your energy leads straight to burnout, and share the exact strategies I use to scale sustainably — without losing my sanity, my boundaries...

Working mom guilt is real. But what if everything you've been told to feel guilty about is actually one of the greatest gifts you can give your kids? In this episode of Pitching Powerhouse, Jen gets real about what her two teenage boys have watched her build over the last 16 years running Jeneration PR and Jeneration Academy, and why she believes that letting your kids see you work isn't something...

Scrolling through Instagram and stumbling on someone's six-figure announcement shouldn't ruin your day. But sometimes it does. Let's talk about that. If comparison has ever made you question your pace, your progress, or your worth as a business owner, Jen is talking directly to you in this one. She breaks down why the numbers people share online are almost never the full story, how to stop measuri...

You're talented, experienced, and getting real results for your clients — so why are you still playing small? If you're undercharging, over-apologizing, or waiting for someone to hand you expert status, this episode is going to hit a nerve. Good. It's supposed to. Too many PR pros are shrinking themselves while less qualified people charge premium rates and take up all the space. The gap between w...

Got an AI draft? Here's how to edit it so editors actually open your email. Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written emails are getting deleted before anyone reads past the first line. But AI isn't the problem. Lazy editing is. In this episode, I'm walking you through the exact process my Pitch Lab stu...

AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't killing PR... it's actually making what we do more essential than ever. The new gatekeepers—ChatGPT, Perplexity, Gemini—aren't pulling from paid placements or SEO hacks. They're pulling...

Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her overflowing medicine cabinet. If you're an entrepreneur struggling to complete what you start, this mindset shift will change everything. Starting new projects feels exciting, but those unfin...

Success isn't about luck. It's about having the courage to ask for what you want. In this episode, I'm pulling back the curtain on the one principle that built my entire PR agency and transformed my life: The worst they can say is no, and you never know unless you ask. From landing clients on the Today Show and Ellen to securing an HGTV home makeover and becoming the face of an international Apple...

The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping discoverability and why earned media placements are now the non-negotiable authority signals that drive AI recommendations. PR professionals are uniquely positioned to dominate this shif...

What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀 In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful PR is in today’s AI-driven world. You’ll see exactly how my client, Motif Medical, earned top spots in AI-generated recommendations—without paid ads. Just smart, strategic PR. I’m div...

The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and why PR professionals are uniquely positioned to lead in this new era of AI-driven visibility. AI search engines like ChatGPT and Claude are rewriting the rules, and earned authority is...

Resources Mentioned: PR Couture – Industry authority source mentioned in the episode The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media Agency Accelerator – Scale your PR agency into a profitable six-figure business built for the AI era AI isn’t killing PR... it’s making us more powerful than ever. I know, that might sound surprising (I was...

Think your revenue is your profit? Think again. Most PR pros are unknowingly building their dream lifestyle on a shaky financial foundation—and it’s keeping them stuck. In our newest   Pitching Powerhouse Podcast   episode, I’m breaking down why investing your profit first (yes,   before   the shopping sprees and spontaneous getaways) is the not-so-sexy secret to building real,...

Resources Mentioned: Agency AI Assistant - Our collection of powerhouse prompts designed to help you train your own virtual assistant and outsource overwhelm to AI Powerhouse Pros Facebook Group - Free community of PR professionals sharing strategies, contacts, and support Connect with Jen: Instagram: @ jenerationPR Send me a DM to share how this resonated with you Pitching Powerhouse Podcast : We...

Resources Mentioned: The Agency Accelerator:  https://jenerationacademy.com/the-agency-accelerator The Pitch Lab:  https://thepitchlab.jenerationacademy.com/   - Think project work is the only way to land big-name clients and grow your agency? Think again. In this episode, I’m sharing the behind-the-scenes of a conversation I had with a successful agency owner who built her entire b...

Resources Mentioned: The Agency Accelerator:   https://jenerationacademy.com/the-agency-accelerator Powerhouse Pros Facebook Group:   https://www.facebook.com/groups/profitableprpros - Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency y...

Resources mentioned: jenerationacademy.com/challenge Tired of being told that pitching is all you need to succeed in PR? In this week’s Pitching Powerhouse Podcast episode, we’re calling BS. Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore. If you’re feeling the pressure—clients pulling back, budgets shifting, the ground consta...

Resources Mentioned: https://jenerationacademy.com/insider https://www.instagram.com/jenerationpr/   We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think. Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t m...

Resources Mentioned: https://www.chelliecarlson.com/   Growth isn’t about adding more. It’s about cutting the right things. Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right . You're checking boxes, but not really moving forward the way you want to. 😩 I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actual...

Resources mentioned: jenerationacademy.com/endofyear “Work Comes First” Is the Lie That’s Draining You You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that relentless work first mindset is exactly what’s holding you back from the life (and business) you actually want? We’re flipping the script on traditional goal setting in our newest Pitchin...

Resources Mentioned: https://www.jenerationacademy.com/endofyear You don’t need another planner or a new app. You need SPACE. Space to think. Space to breathe. Space to actually be creative again. If your brain feels as messy as your desk drawer (you know the one), you’re not alone. We’re carrying so much—unfinished tasks, endless tabs, closets we can’t close—and it’s slowing us down in ways we do...