Pitching Powerhouse

Resources Mentioned:   Join The Pitch Lab: https://www.jenerationacademy.com/tpl     Description:  You don’t need to send more pitches. Silence doesn’t mean no . And nope, the media isn’t dead.  If you’ve been feeling stuck—working non-stop, sending pitch after pitch, and still not landing the wins you know you should be getting... listen to our newest Pitching Powerhouse...

Resources Mentioned: Join The Pitch Lab: https://www.jenerationacademy.com/tpl Description: No one starts a business just to feel meh about it. But if you’ve been waking up dreading your to-do list, if the passion that once lit you up now feels like a distant memory… you’re not alone. And no, the answer isn’t “just push through it.” Here’s my hot take: Losing the fun in your business isn’t ab...

January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out—just devastation beyond anything you could envision. Truly heartbreaking. We finally had some much-needed rain this weekend. Outsiders might feel like there's no imminent danger anymore, so it’s okay t...

You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025. This isn’t just a list of questions. It’s a total game-changer for reflecting on the past year, letting go of the things that are weighing you down, and mapping out a vision for the year ahead that actually gets you excited. In this week’s podcast, I’m touch...

There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s AI-driven world. Generic, carbon-copy, spray-and-pray pitches have become the norm, flooding your contacts’ inboxes and getting sent straight to the trash more often than not. What does make...

Do you feel like you’re always one step behind, scrambling to meet deadlines, and missing out on prime media opportunities? Let’s change that. In this week's Pitching Powerhouse episode, I’m breaking down how a media calendar can become your ultimate PR power tool. Whether you're pitching long-lead magazines or jumping on short-lead trends, mastering this skill is key to keeping your clients in th...

Shifting your mindset could make you tens—no, hundreds of thousands of dollars in your business! ✨ Yes, it really is that simple, and it’s completely transformative. Shifting your mindset will change how you see yourself and run your business. It’s time to step into your role as an agency CEO, not a freelancer. Own your expertise. Lead with confidence. Make strategic decisions. And be the visiona...

Moms can have it all, but we don’t have to DO it all. Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win. In this week’s episode,...

Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand. In this week’s episode, I share si...

Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉 Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strateg...

Unlock the Power of Holiday PR! 🎉 Are you ready to supercharge your PR strategy this holiday season? In this episode, we explore how you can leverage the unique opportunities of the November and December holidays to captivate your audience and elevate your brand’s visibility. Join me as I discuss creative campaign ideas, timely pitching strategies, and how to align your messaging with the spirit...

Are You Running Your PR Agency Alone? It's Time to Stop! 🚨 If you’re doing all the work in your PR business—from graphic design to pitching to research—you’re holding yourself back from growth. The truth is, you can’t scale without help. So, how do you break free from the one-woman show cycle? In this episode, I’m sharing why hiring support is the key to taking your PR agency to the next level. Y...

Are You Making These Agency-Killing Mistakes? 🚨 Running a successful PR agency isn't just about landing clients—it’s about avoiding the common traps that can hold you back from serious growth. In this episode, I’m breaking down 6 critical mistakes that can sabotage your agency before it even takes off! We’ll dive into why you should stop trading dollars for hours and how ignoring red flags can co...

Stuck In PR? Here’s What You Need To Know! 🤔 Are you struggling to break into the PR industry or unsure if it's the right fit for you? In this episode, I’m answering YOUR questions in an Ask Me Anything session about how to get started, build confidence, and carve your path in PR. You’ll hear how I built my own agency without ever having a traditional PR job—and how you can apply the same mindset...

How Mackenzie Gaston Transformed Influencer PR 🚀 Curious about how to make a splash in niche PR? Dive into our latest episode featuring Mackenzie Gaston, a powerhouse in influencer marketing in PR who’s made waves! In this episode, Mackenzie shares the secrets behind her remarkable success and explosive revenue growth, especially in her first year. From crafting standout partnerships to navigatin...

Where Do You Find Quality PR Clients? Let’s Talk Strategy! 🎯 Struggling to find clients that fit your PR agency’s goals? It’s not about luck – it’s about doing the right work beforehand. In this episode, we’ll dive into proven strategies that help you attract high-quality clients who align with your vision and values. From leveraging your network to reaching out to former clients, we’ll show you...

Why Being a Mom is Your Secret Business Superpower! 🦸‍♀️ In this episode, we’re tackling a question many of us have faced: Can you really be a successful entrepreneur and a great mom? Spoiler alert—yes, you can! We’ll explore the unique strengths that moms bring to the table, from unparalleled multitasking skills to razor-sharp focus on what truly matters. You’ll hear stories of mompreneurs who’v...

When Scams Hit Home: The Shocking Truth About Identity Theft 😱 Have you ever wondered just how vulnerable you are to identity theft? In this gripping episode, I’m sharing a jaw-dropping story of my neighbor who faced a nightmare of stolen mail, unauthorized credit charges, and even a car purchased in his name—all while he was away on vacation! You’ll hear how a routine package delivery turned int...

Discover the Secrets of a Thriving Mother-Daughter PR Duo! 👩‍👧 In this episode, we're diving into a unique and inspiring story of a mother-daughter team who’ve built a successful PR agency from the ground up. Danielle Sabrina, a seasoned PR expert, shares the inside scoop on how she and her daughter have managed to thrive in the competitive tech and publishing sectors—without letting business st...

Rethink Your Pricing Strategy: Time vs. Value 💡 Are you stuck in the hourly billing trap? It’s time to flip the script! In this episode, I’m exploring why pricing your services based on time limits your potential and how value-based pricing can unlock new opportunities for growth. I’ll reveal the key mindset shifts needed to move beyond hourly rates and show you how to position your services to h...

Ready To Launch Your PR Career? Start With These 3 Essential Tips! 🚀 Are you struggling to get your PR career off the ground? Or maybe you're wondering how to find the right clients and make a name for yourself in the industry? This episode is packed with actionable advice to help you gain momentum. In today’s episode, we’re breaking down why niching down is crucial for your success and how to pi...

Is PR Dead or Just Evolving? Find Out Here! 🌟 Join me, Jen Berson, as we dive deep into the transformation of the PR industry on this episode of Pitching Powerhouse. If you've ever wondered if PR is still a viable career, this is the episode for you. Decoding Industry Myths: I'll tackle the big question: Is PR really a dying field, or is it just evolving? Leveraging AI: Discover how integrating A...

Ready to Reinvent Your Career Path? 🌟 Feeling stuck in a career that doesn't fulfill you? You're not alone. Join me as I share my transformative journey from a civil litigator to a thriving PR agency owner in our latest podcast episode. Dive into a story of resilience, ambition, and strategic change that will inspire anyone looking to shift their professional gears. Listen now to discover practic...

How Can AI Transform Your PR Strategies? 🚀 Discover how AI tools can streamline media monitoring, making it faster and more accurate to track mentions and sentiments across various platforms. Imagine the time you'll save and the insights you'll gain! Learn how AI can enhance your content creation process, from generating ideas to drafting press releases. These tools don't just save time; they hel...

We’re Back and Better Than Ever! 🎉 After a short break, we’re thrilled to be back and ready to dive into more exciting topics.  We’ve missed you all so much during our short break! It’s been a time of reflection, growth, and planning for even more amazing content to share with you. We’re excited to announce that we are back and ready to bring you fresh insights, expert advice, and all the to...