Pitching Powerhouse

Discover the Secrets of a Thriving Mother-Daughter PR Duo! 👩‍👧 In this episode, we're diving into a unique and inspiring story of a mother-daughter team who’ve built a successful PR agency from the ground up. Danielle Sabrina, a seasoned PR expert, shares the inside scoop on how she and her daughter have managed to thrive in the competitive tech and publishing sectors—without letting business st...

Rethink Your Pricing Strategy: Time vs. Value 💡 Are you stuck in the hourly billing trap? It’s time to flip the script! In this episode, I’m exploring why pricing your services based on time limits your potential and how value-based pricing can unlock new opportunities for growth. I’ll reveal the key mindset shifts needed to move beyond hourly rates and show you how to position your services to h...

Ready To Launch Your PR Career? Start With These 3 Essential Tips! 🚀 Are you struggling to get your PR career off the ground? Or maybe you're wondering how to find the right clients and make a name for yourself in the industry? This episode is packed with actionable advice to help you gain momentum. In today’s episode, we’re breaking down why niching down is crucial for your success and how to pi...

Is PR Dead or Just Evolving? Find Out Here! 🌟 Join me, Jen Berson, as we dive deep into the transformation of the PR industry on this episode of Pitching Powerhouse. If you've ever wondered if PR is still a viable career, this is the episode for you. Decoding Industry Myths: I'll tackle the big question: Is PR really a dying field, or is it just evolving? Leveraging AI: Discover how integrating A...

Ready to Reinvent Your Career Path? 🌟 Feeling stuck in a career that doesn't fulfill you? You're not alone. Join me as I share my transformative journey from a civil litigator to a thriving PR agency owner in our latest podcast episode. Dive into a story of resilience, ambition, and strategic change that will inspire anyone looking to shift their professional gears. Listen now to discover practic...

How Can AI Transform Your PR Strategies? 🚀 Discover how AI tools can streamline media monitoring, making it faster and more accurate to track mentions and sentiments across various platforms. Imagine the time you'll save and the insights you'll gain! Learn how AI can enhance your content creation process, from generating ideas to drafting press releases. These tools don't just save time; they hel...

We’re Back and Better Than Ever! 🎉 After a short break, we’re thrilled to be back and ready to dive into more exciting topics.  We’ve missed you all so much during our short break! It’s been a time of reflection, growth, and planning for even more amazing content to share with you. We’re excited to announce that we are back and ready to bring you fresh insights, expert advice, and all the to...

Unlock Your Business Potential: What's Holding You Back? 💼 Join us for an exclusive peek into The Pitch Lab community, where seasoned professionals like Chrissy and Natasha share their journey of growth and success. In this dialogue, they unveil how The Pitch Lab transformed their businesses and empowered them to thrive in the ever-evolving world of entrepreneurship. Listen now to discover the po...

Ready to unlock the secrets of a thriving PR career? 🎙️ In a world driven by connections, mastering PR is your key to unlocking endless opportunities. Learn how to navigate the PR landscape like a pro and carve your path to success! Curious about the art of crafting compelling brand stories that captivate audiences? Join us as we dive into the secrets of effective communication and strategic think...

Discover the secrets to crafting irresistible PR pitches, building a supportive network, and saving time with monthly execution plans. 🔎 Dive into the world of public relations mastery with The Pitch Lab , where you'll uncover the secrets to landing dream clients and securing top-tier media coverage. Imagine having a supportive community of PR pros at your fingertips, offering valuable feedback a...

Are You Writing Winning PR Proposals? 🏆 Writing a killer PR proposal is key to attracting clients to your agency 🤓 ing, it’s easy to get frustrated, lose your motivation, and hit a plateau in your agency’s growth 😩 Plus, let’s face it — a LOT is going on behind the scenes these days with AI, budget cuts, downsizing, and layoffs…  Knowing the obstacles, learning to work WITH them, and strat...

How Do You Know When It’s Time to Move On From a Client? 🤔 It’s easy to fall into the trap of sticking with a client you’ve worked with for a while — even when your gut says it’s time to move on 😩 Sure, you’re getting frustrated and aren’t earning what you’re worth, but the guaranteed revenue is worth it, right? Wrong, SO wrong! 😭  Limiting beliefs like that keep you stuck in your comfort...

Are You Standing Out to Your Ideal Audience? 🤔 YOU are the face of your business! But as PR pros, we often feel wayyyy more comfortable promoting our customers than ourselves 😰 Self-promotion can feel a little icky when you’re not used to it — but how can you bring on bigger and better clients if you don’t put yourself out there? Getting comfortable with self-promotion is a big step toward build...

Getting Started Is the Hardest Part… 😩 Jumping into something new is never easy. Whether you’re just starting in the PR industry or are a seasoned pro looking to expand into a new niche, finding new clients is TOUGH! The process can involve a lot of rejection —  both from clients who decide to work with another agency and from you declining a client who’s practically a walking red flag ❌ An...

Are Stress and Overwhelm Getting the Best of You as an Agency Owner? 🤯 I get it — stress kind of comes with the territory as a PR pro! Running your agency and managing so many projects can leave you feeling lost and pulled in a million directions 😭 The easiest way to combat this? Mindfulness.  Seriously! Taking time out of your day to slow down, be still, and focus on the present helps ward...

Do You Feel Like You Don’t Have Enough Time in Your Day to Grow Your Agency? ⌛️ Time moves fast as an agency owner — from client meetings to finalizing pitch angles, there’s always something that needs your attention! 😭 But when you spend too much time brainstorming with your team or connecting with clients, you run out of time to work on your agency 😱  Growing and scaling your agency take...

Can an Online Business Coach Help You Take Your Skills to the Next Level? 🚀 As a PR pro, it can feel like you need to have all the answers to EVERYTHING – but that’s not true!  You can be an expert in your niche AND invest in an online business coach to assist you with areas where you may need more support 🤝 Take it from me: being a mentor to other PR pros is my passion, but I don’t know as...

Do Your Pitch Emails Stand Out from the Crowd? 📨 PR pros know that pitching is the bread and butter of the industry, but not every pitch is a winner! Journalists get dozens (if not hundreds) of emails every single day 🤯 — your pitches NEED to stand out from the rest to land key features and generate results for your clients.  Luckily, you don’t have to overhaul your entire writing process t...

Do You Know How to Write Captivating PR Quotes for Client Article Features? 🤔 A powerful PR quote is one of the best ways to get your client in the media and show off their niche expertise 🤓 Clients often give journalists quotes or anecdotes that demonstrate their vast industry knowledge and entrepreneurial experience. But if your client isn’t available for comment, you may need to step in to wr...

Not Feeling the Love for Your Agency Right Now? 😔 It’s totally normal not to love every client and responsibility you take on as an agency owner. Trust me, you’re not alone! PR pros don’t have to be passionate about EVERY client to have a successful, exciting, and rewarding career ❤️‍🩹 It’s all about looking inward, identifying what lights you up, and cultivating passion within yourself — no mat...

Need PR Advice from Someone Who’s Been There, Done That? 🤔 We all need a little advice from time to time, and there’s no one more qualified to answer your career questions than our community of supportive PR pros! Every single day, community members post in our Facebook Group to ask for advice on the challenges they’re facing in their agencies — and we all pitch in to help them 🤗 Our members com...

Do You Have the Right Tools to Run Your Agency? ⚒️ As a solopreneur, it’s easy to feel like you have to do it all yourself… …but this mindset will cost you in the long run! 😱 You DESERVE to work on high-impact projects that move the needle for your agency, generate big wins for your clients, and let you flex your skills as your niche’s go-to expert 💪 Choosing the right tools, platforms, and prog...

Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔 Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓 Audits help you measure the progress you and your existing clients have made throughout the year — or, with new clients, get a benchmark for the brand’s current position in their niche. Without them, you won’t know...

Should You Expand Your Agency with Influencer Management Services? 🤔 In the age of social media, influencers are the new celebrities 💃 More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok stars to know which products are must-haves in their niche! If your clients want to target young people (or any social-media-savvy audience), then you need to seriously start think...

Is Your PR Strategy Gen Z-Ready? 🤔 Gen Zers aren’t just teenagers on TikTok anymore! They’re graduating from college, joining the workforce, and adulting for real 🤯 And if your client is looking to grab Gen Z with their next launch, it’s your job to craft a campaign that gets to the heart of what Gen Zers want, need, and value. In other words….if you want to target Gen Z, you need to THINK like...