Pitching Powerhouse

Unlock Your Business Potential: What's Holding You Back? 💼 Join us for an exclusive peek into The Pitch Lab community, where seasoned professionals like Chrissy and Natasha share their journey of growth and success. In this dialogue, they unveil how The Pitch Lab transformed their businesses and empowered them to thrive in the ever-evolving world of entrepreneurship. Listen now to discover the po...

Ready to unlock the secrets of a thriving PR career? 🎙️ In a world driven by connections, mastering PR is your key to unlocking endless opportunities. Learn how to navigate the PR landscape like a pro and carve your path to success! Curious about the art of crafting compelling brand stories that captivate audiences? Join us as we dive into the secrets of effective communication and strategic think...

Discover the secrets to crafting irresistible PR pitches, building a supportive network, and saving time with monthly execution plans. 🔎 Dive into the world of public relations mastery with The Pitch Lab , where you'll uncover the secrets to landing dream clients and securing top-tier media coverage. Imagine having a supportive community of PR pros at your fingertips, offering valuable feedback a...

Are You Writing Winning PR Proposals? 🏆 Writing a killer PR proposal is key to attracting clients to your agency 🤓 ing, it’s easy to get frustrated, lose your motivation, and hit a plateau in your agency’s growth 😩 Plus, let’s face it — a LOT is going on behind the scenes these days with AI, budget cuts, downsizing, and layoffs…  Knowing the obstacles, learning to work WITH them, and strat...

How Do You Know When It’s Time to Move On From a Client? 🤔 It’s easy to fall into the trap of sticking with a client you’ve worked with for a while — even when your gut says it’s time to move on 😩 Sure, you’re getting frustrated and aren’t earning what you’re worth, but the guaranteed revenue is worth it, right? Wrong, SO wrong! 😭  Limiting beliefs like that keep you stuck in your comfort...

Are You Standing Out to Your Ideal Audience? 🤔 YOU are the face of your business! But as PR pros, we often feel wayyyy more comfortable promoting our customers than ourselves 😰 Self-promotion can feel a little icky when you’re not used to it — but how can you bring on bigger and better clients if you don’t put yourself out there? Getting comfortable with self-promotion is a big step toward build...

Getting Started Is the Hardest Part… 😩 Jumping into something new is never easy. Whether you’re just starting in the PR industry or are a seasoned pro looking to expand into a new niche, finding new clients is TOUGH! The process can involve a lot of rejection —  both from clients who decide to work with another agency and from you declining a client who’s practically a walking red flag ❌ An...

Are Stress and Overwhelm Getting the Best of You as an Agency Owner? 🤯 I get it — stress kind of comes with the territory as a PR pro! Running your agency and managing so many projects can leave you feeling lost and pulled in a million directions 😭 The easiest way to combat this? Mindfulness.  Seriously! Taking time out of your day to slow down, be still, and focus on the present helps ward...

Do You Feel Like You Don’t Have Enough Time in Your Day to Grow Your Agency? ⌛️ Time moves fast as an agency owner — from client meetings to finalizing pitch angles, there’s always something that needs your attention! 😭 But when you spend too much time brainstorming with your team or connecting with clients, you run out of time to work on your agency 😱  Growing and scaling your agency take...

Can an Online Business Coach Help You Take Your Skills to the Next Level? 🚀 As a PR pro, it can feel like you need to have all the answers to EVERYTHING – but that’s not true!  You can be an expert in your niche AND invest in an online business coach to assist you with areas where you may need more support 🤝 Take it from me: being a mentor to other PR pros is my passion, but I don’t know as...

Do Your Pitch Emails Stand Out from the Crowd? 📨 PR pros know that pitching is the bread and butter of the industry, but not every pitch is a winner! Journalists get dozens (if not hundreds) of emails every single day 🤯 — your pitches NEED to stand out from the rest to land key features and generate results for your clients.  Luckily, you don’t have to overhaul your entire writing process t...

Do You Know How to Write Captivating PR Quotes for Client Article Features? 🤔 A powerful PR quote is one of the best ways to get your client in the media and show off their niche expertise 🤓 Clients often give journalists quotes or anecdotes that demonstrate their vast industry knowledge and entrepreneurial experience. But if your client isn’t available for comment, you may need to step in to wr...

Not Feeling the Love for Your Agency Right Now? 😔 It’s totally normal not to love every client and responsibility you take on as an agency owner. Trust me, you’re not alone! PR pros don’t have to be passionate about EVERY client to have a successful, exciting, and rewarding career ❤️‍🩹 It’s all about looking inward, identifying what lights you up, and cultivating passion within yourself — no mat...

Need PR Advice from Someone Who’s Been There, Done That? 🤔 We all need a little advice from time to time, and there’s no one more qualified to answer your career questions than our community of supportive PR pros! Every single day, community members post in our Facebook Group to ask for advice on the challenges they’re facing in their agencies — and we all pitch in to help them 🤗 Our members com...

Do You Have the Right Tools to Run Your Agency? ⚒️ As a solopreneur, it’s easy to feel like you have to do it all yourself… …but this mindset will cost you in the long run! 😱 You DESERVE to work on high-impact projects that move the needle for your agency, generate big wins for your clients, and let you flex your skills as your niche’s go-to expert 💪 Choosing the right tools, platforms, and prog...

Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔 Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓 Audits help you measure the progress you and your existing clients have made throughout the year — or, with new clients, get a benchmark for the brand’s current position in their niche. Without them, you won’t know...

Should You Expand Your Agency with Influencer Management Services? 🤔 In the age of social media, influencers are the new celebrities 💃 More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok stars to know which products are must-haves in their niche! If your clients want to target young people (or any social-media-savvy audience), then you need to seriously start think...

Is Your PR Strategy Gen Z-Ready? 🤔 Gen Zers aren’t just teenagers on TikTok anymore! They’re graduating from college, joining the workforce, and adulting for real 🤯 And if your client is looking to grab Gen Z with their next launch, it’s your job to craft a campaign that gets to the heart of what Gen Zers want, need, and value. In other words….if you want to target Gen Z, you need to THINK like...

Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing! Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in various other agencies and businesses, spanning from the very lar...

Are You Keeping Up With the Shifting Media Landscape? 🏃 As PR pros, we know the media landscape is CONSTANTLY changing — new publications pop up, priorities shift, upcoming tech and trends create new expectations… 🤯 It can be hard to adapt quickly, especially when you have SO MUCH going on 😮‍💨 But every shift presents a challenge for PR pros as much as it presents an opportunity! Keeping your...

Are You Effectively Using Data to Drive Your PR Strategy? 🤔 PR is all about striking an emotional chord with your client’s audience, but you need more than emotion to craft a killer campaign… …you need cold, hard facts to back you up! Letting data drive your decisions is a super powerful way to grab the media’s attention and land high-impact placements for your clients 📈 Data-driven PR is becomi...

Jinkies! Is a Media Contact Ghosting You? 😱 Every PR pro gets ghosted from time to time. It’s a scary situation, but don’t get spooked! Even if a journalist goes as silent as the grave, don’t start heading for the cemetery ⚰️ There are a few tricks and treats that just might bring your contact back to life 🧟 So, grab a flashlight and get ready to take the spook out of the season! Because a silen...

Are You Prepared for the Busy Holiday Season? 🏃 There’s a ton for you to balance during the holidays — especially if you work with product-based businesses! And when it feels like everyone is launching new products and initiatives at the same time, it’s essential to nail down a competitive PR strategy so YOU can deliver stellar holiday results 🤩 ‘Tis the season to unleash the power of PR! This y...

Does Pitching Ever Feel Like a Daunting Task, Taking up Wayyy Too Much of Your Time and Leaving You Too Drained To Make the Most of Your Talents?🤔 Writing good, effective pitches takes a lot of brain power (especially if you’re new to PR!) — from coming up with an innovative story angle to actually writing out the pitch 🧠 But writing killer pitches that land EVERY TIME doesn’t have to be a strug...

Are You Responding to the Right RFPs to Grow Your Agency? 🤔 As a PR pro, you’ve likely received a request for proposals, or an RFP, before. An RFP is a formal document companies send out to solicit specific info from PR agencies they want to work with 🤓 You might receive one from a contact at a company in your niche, or you could get a totally cold RFP from a brand you’ve never heard of. However...