Pitching Powerhouse

Are Burnout, Overwhelm, and Exhaustion Getting the Better of You? 😭 Everyone is feeling SOME type of burnout 😓 You might feel it creeping up on you right now, you could’ve just gotten out of a major low…or maybe you’re super overwhelmed right now! Whatever it is, you NEED to unplug, take control, and put burnout in the backseat again 👋 A burnt-out agency owner is an ineffective agency owner. Wh...

Is Your Agency Set Up to Let You Thrive as an Introverted Entrepreneur? 👀 There’s this (wrong!) idea that to be a comms pro or digital agency owner, you HAVE to be an extrovert 🙄 But as an introverted agency owner myself, I know you can be just as successful as your more extroverted peers! All it takes is a bit of extra strategy to set up your agency in a way that’s conducive to your introverted...

Are You Providing True, Meaningful Support to Your Media Contacts Through Industry Shifts? 🤝 The past few years have felt like a cycle of nonstop layoffs across journalism 😭 Pretty much every niche has been affected by layoffs, downsizing, and newsroom shutdowns…including major companies and outlets like Hearst and Insider. Smaller newsrooms means more work for in-house media contacts and more d...

Are You Leading Your Agency with TRUE Confidence in Your Skills? 🤔 Confidence is KEY 🔑 when you’re running a business. You’ve got an entire team of people (plus your clients’ teams!) looking to you for guidance — you can’t be unsure and wary as you lead them to success! A confident agency owner is intentional with their decisions, selective with their team and clients, and purposeful in ALL comm...

Does Your Agency Support You as an Entrepreneur AND a Mother? 🤔 Motherhood totally changes the way you run your agency — honestly, it’s a stage of entrepreneurship in and of itself! Becoming a mom irreversibly changes the way you look at work (and the world!) and the way your split your time between family and the office. As a mom to two boys, it’s my mission to show other women that they can be...

Are You Leveraging the Power of Mentorship to Grow Your Agency? 📈 Finding a good, effective mentor is a key part of growing your business. I’ve worked with a mentor in the past, and our partnership helped me achieve personal AND business breakthroughs! 🥰 Mentors work closely with you to help you push past obstacles (including mental blocks), elevate your thinking, and grow your agency. A mentor...

Do You Know the Most Important PR Trends for 2024? 🧐 The media landscape is constantly shifting, so PR pros need to keep their fingers on the pulse of the industry to keep up. Staying up-to-date with trends and industry innovations is the key 🔑 to creating smart strategies and delivering consistent (and impressive!) results to clients. You can’t grow & scale a successful agency if you’re alw...

Have You Been Feeling Overwhelmed or Unsatisfied in Your Business? 😩 Getting stuck in a plateau, losing out on revenue, or feeling unsure about the future of your agency can zap anyone’s motivation 😭 And I’ve been there, too! That’s exactly how I felt when I worked in law, building a career that I was starting to really hate. Pulling yourself up out of such a low is tough…but it’s possible! 💪 Y...

Are You Using Instagram Threads to Build New Media Relationships in Your Niche? 👀 Tons of apps have tried to become the new Twitter (especially after all of Twitter’s recent issues), but Meta’s Instagram Threads seems primed to actually compete 😯 Instagram Threads reached over 100 million users in just five days — and the app seems like it’ll just get bigger and bigger! With all of Twitter’s cha...

Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐 Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋‍♀️). And while podcasts are fun to listen to while you run errands or tidy up your house, they’re also a great tool for getting your client in front of new, engaged audiences! Podcast interviews let your client show off who they are...

Do You Know How to Secure Press When the Media is Focused on Breaking News? 🤔 Media moves fast, but there are some days where it feels like the news cycle is going at a breakneck speed. When this happens, it’s usually because a major news story just broke…and it’s about to derail your pitching plans for the day! 😱 But if a BIG story hits just hours before you were planning to pitch, don’t panic....

Do You Know How to Leverage AI to Improve Your Pitches and Campaigns? 🧐 Artificial Intelligence (AI) can be a little overwhelming from the outside looking in, but implementing it into your agency is MORE than worth it. A text-based program like ChatGPT can help you write pitches, brainstorm campaigns, do media research, and more! 🤯 And yes, other PR pros already use ChatGPT to streamline their p...

Do You Know How to Successfully Secure a Correction for a Published Feature? 🧐 It’s always exciting to see a BIG client feature go live… …but it’s a lot LESS exciting when there’s a major error in it 😭 Don’t panic! This happens allll the time in media, especially with how quickly editors write and publish digital pieces. Lots of PR pros think that getting the article corrected is impossible, but...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches? 🧐 Rituals aren’t just for yoga instructors or meditation leaders 🧘‍♀️ PR pros can use rituals to get themselves in the right headspace for pitching! Your pitch-writing ritual gets you in the zone so you can generate results for your clients every time you send out a pitch 🤓 Every PR pro is different, so every PR p...

Are You Ready for What’s Next in PR? 🤓 We all know the media landscape is constantly changing, but the past few years have brought HUGE shifts to PR! 🤯 Your old tried-and-true strategies won’t work 100% of the time anymore, and new social channels are making BIG, unexpected impacts on consumers. PR pros need to be flexible and start preparing new tactics as the future of PR continues to take sha...

Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀 PR is all about getting people talking about your client and making sure your client’s message is out there. But you need to make sure your client is in the media for the RIGHT reasons 😬 That’s where media monitoring comes in 😍 Media monitoring helps you analyze all of your client’s media mentions and understand how they’re farin...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!  We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR...

Is White Labeling Your Services the Right Move for Your Agency? 🧐 White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners.  When you white label your services, you work with a larger agency or firm and provide your work under their name. You can also turn to white labeled services from other agencies to expand your offerings or get additional support fo...

You’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀 Breaking into PR is tough — and it can sometimes come with an information overload 🤯 Figuring out how to build your agency from the ground up can cause some serious headaches no matter how familiar you are with the industry. But knowing what NOT to do to launch a successful agency is half the battle of getting there! 🤓 You...

Are You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈 Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀 Growing and scaling your PR agency is fundamental to reaching TRUE success as a PR pro 🤩 Nobody wants to hit a plateau in their agency’s growth! 😭 But to keep scaling your agency and reaching those milest...

Is Your Media Contact List Helping or Hurting Your Pitches? 😱 Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right time… …but actually finding the right journalist is harder than it seems! 😭 To get your pitches in front of the people who want them MOST, you need to have a thorough media contact list at your disposal 📃 Whether...

Are You Using the Right PR Tools to Elevate Your Agency? 👀 Every PR pro needs to have a solid group of tools at their disposal if they want to score BIG wins and generate major results for their clients. This is how you elevate your PR skills! 🙌 Online software can take your already-stellar work to the next level and give you the edge you need to stand out in your niche. Implementing new softwar...

Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀 Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽 But AI is VERY real 🫣 It’s already cementing itself in the media landscape and shifting the way PR pros run their agencies! There’s a whole world of uses for AI, but PR pros need to keep a close eye on writing-based AI programs 🧐...

Is Spring Cleaning Your Agency on Your To-Do List This Year? 🧹 The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝 Sure, you should reorganize your desk and shred old useless files, but spring cleaning your agency is MORE than that. It’s a dedicated time to dig into the nitty-gritty of your business and do a mid-year refresh 💪 This...