Pitching Powerhouse

Should You Guarantee Results to Your PR Clients? 🧐 Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients? Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results. Spoiler alert: I have STRONG opinions on this.....

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Want Better Work-Life Integration? 🤗 A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted.  For me, that means having time to spend with my kids and husband doing the things I love! No matter your definition of balance, you deserve (and need) a healthy work-life integration that works for YOU 😍 Knowing HOW to actually start experiencing true wor...

How Do You Start Attracting High-End Clients? 🧐 High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere. But knowing how to attract those clients? Not so easy. Actually, this is something that MANY people struggle with, from beginners to experienced PR pros. I get tons of questions from my students about attracting high-end clients and feeling confiden...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!  We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR...

How Should You Set Up (& Price) Your Retainer Services? 🤔 Beginners (and even experienced PR professionals) often don’t know how to set up and price their retainer services.   But retainer clients are the KEY to successfully growing and scaling your PR agency!  Your revenue and profitability build the foundation of a scalable business….and retainers make all of that SO much mor...

What Should You Do If Your Client Is Unresponsive? 😳 As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features. But sometimes (and trust me—we’ve all been there!) clients are UTTERLY unresponsive. 🤦‍♀️ When you’ve pitched something with a time-sensitive deadline, you need your clients t...

Are you charging what you’re worth? 🤔 Whether you’re just getting started in PR or you’ve been working with clients, it’s all too easy to undervalue your services.  There’s so much fear around raising your prices and charging what you’re worth.  But as a PR Pro, you deserve to be compensated for the unique skills and value you bring to the table.  How do you actually start charging...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!    We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspir...

Have A Client Who’s Taking Forever To Make A Decision? 😳   It happens. Sometimes, a prospective client receives your proposal and all you hear is crickets 😳   This is a tough situation to be in, but it’s something every PR Pro experiences at some point.    In order to stay efficient and set yourself up for success, you need to know EXACTLY how to handle a prospective client w...

PR is constantly evolving, and to do your job successfully, you need to know exactly what’s happening in the industry! Staying up-to-date on trends as a PR pro helps you generate amazing results while knowing what’s really going on. As someone who’s run a successful agency for over 16 years now, I’ve seen SO many changes happen in the PR landscape! And since my goal is always to help other PR pros...

PR is so powerful….but it also works in tandem with so many other avenues of marketing and branding! What are they, and how should you encourage clients to use them? Ready to become a Pitching Powerhouse? Get started now by grabbing our best PR Insider Secrets for FREE >> https://www.jenerationacademy.com/pr-insider-secrets Learn more about The Pitch Lab here: https://www.jenerationacademy.c...

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover...