Pitching Powerhouse

Ready To Create The Perfect Press Plan? 🤓 Getting ready for the new year as a PR pro means setting goals, making a plan, and of course, creating a press plan. A press plan lets you map out your PR strategy for the year with each of your clients! There are lots of reasons to use a press plan, especially to help YOU stay organized and plan ahead. Want to know how to create an effective press plan?...

Want To Get Into PR (Even Without Prior Experience)? 👀 If you’re getting ready to choose your profession, or you’re considering switching things up, a public relations career is amazing for a number of reasons! PR has changed my life for the better, and I know it can do the same for you — and guess what? You can become a publicist today, even if you’re brand new and have no experience. Listen now...

How Do You Find Confidence In Your PR Skills? 🤔 In every area of your life, confidence really is crucial. When we feel confident, we can handle anything thrown our way...and we’re able to really show the world that we’re capable and passionate about what we do. As a PR pro, you deserve to feel confident in your skills and expertise. But figuring out how to BUILD your confidence isn’t always so ea...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

How Do You Get Holiday-Ready As A PR Pro? 😳 The holidays really are a magical time of year...personally AND professionally! Want to feel more festive than ever this holiday season? 😉 Getting ahead (and having the right strategies) on supporting your clients with their holiday marketing initiatives is KEY! And the truth is: this process should start WAY before we start lighting candles, baking co...

How Do You Build Better Media Relationships? 🤔 As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. 👯‍♀️ Genuine relationships take effort to build….but they’re so worth it! If you want to be seen as an expert in your niche, have amazing relationships to leverage for your clients, and start seeing amazing results as a PR pro, media relationships are so importa...

WTF is Up With Paid Media Placements? 🤯 PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓 But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 😳 Clients see “PR agencies” guaranteeing placements in specific media outlets…. ...which can lead to big problems! 😩 This is a HUGE red flag, but w...

Should You Guarantee Results to Your PR Clients? 🧐 Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients? Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results. Spoiler alert: I have STRONG opinions on this.....

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success! We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros....

Want Better Work-Life Integration? 🤗 A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted.  For me, that means having time to spend with my kids and husband doing the things I love! No matter your definition of balance, you deserve (and need) a healthy work-life integration that works for YOU 😍 Knowing HOW to actually start experiencing true wor...

How Do You Start Attracting High-End Clients? 🧐 High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere. But knowing how to attract those clients? Not so easy. Actually, this is something that MANY people struggle with, from beginners to experienced PR pros. I get tons of questions from my students about attracting high-end clients and feeling confiden...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!  We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR...

How Should You Set Up (& Price) Your Retainer Services? 🤔 Beginners (and even experienced PR professionals) often don’t know how to set up and price their retainer services.   But retainer clients are the KEY to successfully growing and scaling your PR agency!  Your revenue and profitability build the foundation of a scalable business….and retainers make all of that SO much mor...

What Should You Do If Your Client Is Unresponsive? 😳 As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features. But sometimes (and trust me—we’ve all been there!) clients are UTTERLY unresponsive. 🤦‍♀️ When you’ve pitched something with a time-sensitive deadline, you need your clients t...

Are you charging what you’re worth? 🤔 Whether you’re just getting started in PR or you’ve been working with clients, it’s all too easy to undervalue your services.  There’s so much fear around raising your prices and charging what you’re worth.  But as a PR Pro, you deserve to be compensated for the unique skills and value you bring to the table.  How do you actually start charging...

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!    We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspir...

Have A Client Who’s Taking Forever To Make A Decision? 😳   It happens. Sometimes, a prospective client receives your proposal and all you hear is crickets 😳   This is a tough situation to be in, but it’s something every PR Pro experiences at some point.    In order to stay efficient and set yourself up for success, you need to know EXACTLY how to handle a prospective client w...

PR is constantly evolving, and to do your job successfully, you need to know exactly what’s happening in the industry! Staying up-to-date on trends as a PR pro helps you generate amazing results while knowing what’s really going on. As someone who’s run a successful agency for over 16 years now, I’ve seen SO many changes happen in the PR landscape! And since my goal is always to help other PR pros...

PR is so powerful….but it also works in tandem with so many other avenues of marketing and branding! What are they, and how should you encourage clients to use them? Ready to become a Pitching Powerhouse? Get started now by grabbing our best PR Insider Secrets for FREE >> https://www.jenerationacademy.com/pr-insider-secrets Learn more about The Pitch Lab here: https://www.jenerationacademy.c...

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover...